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Medium-Term Strategic Focus 2010/11 – 2014/2015 National Department of Tourism (NDT) Presentation to Portfolio Committee on Tourism 21 July 2010. VISION, MISSION AND VALUES. VISION To be globally celebrated as a leader in tourism excellence MISSION
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Medium-Term Strategic Focus 2010/11 – 2014/2015 National Department of Tourism (NDT) Presentation to Portfolio Committee on Tourism 21 July 2010
VISION, MISSION AND VALUES VISION To be globally celebrated as a leader in tourism excellence MISSION Collectively and boldly promoting responsible and sustainable tourism for the benefit of all South Africans VALUES The following departmental values (PROSPER) are based on the broader South African value of Ubuntu and Public Service Batho Pele principles: • A Responsible government department, • that is Responsive to the needs of the people, • Serving them with Pride and Excellence, • with a sense of Professionalism • and Openness.
ELECTORAL MANDATE Government has identified the following five key priority areas for the electoral mandate period 2009 - 2014: • Creation of decent work and sustainable livelihood • Education • Health • Rural development, food security and land reform • Fight against crime and corruption
OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION • NDT to contribute to the delivery of: • Outcome 4: Decent employment through inclusive economic growth • Outcome 7: Vibrant, equitable, sustainable rural communities contributing towards food security for all • NDT has a role in the delivery of Outcome 11: Creating a better South Africa and contributing to a better and safer Africa in a better world • Tourism is identified as priority sector in IPAP II
OUTCOME APPROACH: OUTCOME 11 • NDT is identified as a core department which has a responsibility for outcome 11 • Draft delivery Agreement identifies four (4) outputs for Outcome 11 • Output 1: Enhanced African Agenda and Sustainable Development • Output 2: Enhanced Regional Integration • Output 3: Reformed Global Governance Institutions • Output 4: Enhanced Trade and Investment • NDT has been identified as a supporting department for output 2 • Tourism as a priority sector - contributing to economic growth and job creation for south Africa contribute to delivery of output 1 • With its involvement in marketing South Africa as a destination for tourists through South African Tourism (SAT), NDT has a role to play on output 4
INDUSTRIAL POLICY ACTION PLAN (IPAP) II Focus: • Increase contribution to GDP and employment growth • Increase number of foreign tourists arrivals • Increase domestic tourists • Increase per tourist spend • Rural-based products developed • Niche products developed Initiatives / Activities: • Domestic and international tourism Marketing • Tourism investment promotion • Tourism product diversification • Tourism enterprise development
MATTERS FOR NOTING • Tourism Bill – to get to the Portfolio Committee during later part of second (2nd) quarter, beginning of third (3rd) quarter (2010/11) • National Tourism Sector Strategy (NTSS) – to get to Parliament in the first (1st) quarter of next year • Annual report – August/September 2010 • 2011/12 Strategic Plan Workshop – Feb/March 2011