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The Economic Times

The Economic Times. IRS 2011 Q3. Leading business readership across. the country. ET holds 33% of the complete business publication. space in India. Publication. 2011 Q3 (000s). ET is the only publication amongst all business publications to cross 8 lakh readers. The Economic Times. 812.

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The Economic Times

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  1. The Economic Times IRS 2011 Q3 Leading business readership across the country

  2. ET holds 33% of the complete business publication space in India Publication 2011 Q3 (000s) ET is the only publication amongst all business publications to cross 8 lakh readers The Economic Times 812 ET is also the only business publication to feature consistently in the top 10 Englishdailies in India, currently at 7th place and growing Business Today 345 Mint 253 Outlook Business 253 Business India 191 The overall business publications universe has grown by 4.2% Business World 182 Business Standard (Eng) 161 Outlook Money 127 All Business Publications Hindu Business Line Financial Express 121 HBL, 121, 5% FE, 32, 1%Outlook Money, 32 127, 5% 1800 BS,161, 7% 1600 ET alone has as much as 1400 The Economic half (48.7%) the Business World, 182, 7% Times, 812, 33% 1200 readership of all otherbusiness publications 1000 Business India, 191, 8% 1665 800 600 Business Today, 345,Mint, 400 812 253, 14%10% Outlook Business, 253, 10% 200 0 2 Other Business ET Publications Absolute Values in 000s

  3. ET in a league of its own amongst all business dailies 1600 1379 1400 1284 1233 1200 1000 812 769 785 800 The differencebetween ET andthe closest 600 competitor is awhopping 5.59lakh readers 400 240 253 222 200 153 151 161 121 106 91 32 0 07 R1 07 R2 08 R1 08 R2 09 R1 09 R2 10 Q1 10 Q2 10 Q3 10 Q4 11 Q1 11 Q2 11 Q3 ET Mint BS HBL FE All Business Dailies 3

  4. ET continues to grow and expand 2011 Q2 95,000 new readers in IRS 2011 Q3 2011 Q3 HBL8% FE2% ET, 27, ET FE, 32, BS 59% 34% 28% 12% HBL9% Mint, BS Mint 13, 14%HBL, 15, 12% 19% ET 16% 61% Mint BS, 8, 8% 18% Financial Expressinducted in IRS 2011 Q3 Financial Express not part of IRS 2011 Q2 ET has grown by 27,000 readers in the latest IRS, more than any other business daily or publication 4 Absolute Values in 000s

  5. ET is the preferred business newspaper for younger readers (20 - 39 years) 20 - 39 years readers for all business dailies HBL, 55, 7% FE, 17 59% (or 4.58 lakh) of all business dailies readers BS, 91, 12% between 20 - 39 years old (7.75 lakh) are ET readers Mint, 154, 20% ET, 458, 59% ET across age bands Below 20 7% Above 40 37% ET’s readership amongst 20 -39 year olds is more than the combined readers between 16 - 50 years 20 - 39 years 56% old for all other business dailies 5 Absolute Values in 000s

  6. 63% of all OEBSEP readers of business dailies pick up ET everyday 400 ET OEBSEP - 352 345 350 ET OEBSEP At 3.52lakh readers, ET has more OEBSEP vs readers than the overall readership ofany other business publication Overall readership of other business 300 publications 253 253 250 191 200 182 161 150 127 121 OEBSEP of all business dailies 100 BS, 44, 8% HBL, 28, 5% FE, 6, 1% 50 32 Mint, 132, 23% 0 ET, 352, 63% 6 Absolute Values in 000s Values in 000s

  7. ET is a favourite amongst Student readers Students Student 140 130 ET towersover any FE, 3, 1% 120 competition 100 HBL, 28, 12% 80 51 60 BS, 51, 22% ET, 130, 55% 40 28 24 20 3 Mint, 24, 10% 0 ET Mint BS HBL FE ET has further strengthened its hold on the student community with a17,000 increase in student readership in IRS 2011 Q3 This is the highest number of new student readers of any business daily 7 Absolute Values in 000s

  8. 3 out of every 5 SEC A readers of business dailies read ET FE, 20, 800 ET SEC AB vs Overall readership of all other business dailies 2% SEC A HBL, 62, 7% 700 600 FE, 32 SEC B, 133 BS, 95, 10% 500 HBL, 121 FE 400 HBL Mint, 176, 20% BS, 161 BS ET, 544, 61% 300 SEC A, 544 Mint 200 Mint, 253 100 0 Overall readership of all other ET - SEC AB business dailies ET’s reach to the affluent is far more than the overall readership of all business dailies With 61% of all SEC A readers turning to ET, the nearest competitor remains far behind 8 Absolute Values in 000s

  9. Delhi - ET continues to lead in the capital 200 Delhi 180 160 140 120 100 80 60 40 20 0 Business Hindu The Business Outlook Business Today Business India Business Outlook Financial Economic Mint Times Standard Business World Money Express (Eng) Line 2011 Q3 186 133 63 33 27 23 13 7 7 4 2011 Q3 HBL, 7, 2% FE, 4, 1% BS, 13, 4% ET holds more than half of all business dailies readers in Delhi Mint, 133, ET, 186, 39% 54% 9 Absolute Values in 000s

  10. Mumbai - ET has grown 10% with 17,000 new readers in India’s business capital With over 68% of all Mumbai business daily readers, thecompetition remains far behind 200 Mumbai 180 2 out of every 3 readers of a business daily in Mumbai reads ETET’s readership in Mumbai is twice that of all other businessdailies combined 160 140 120 2011 Q3 100 HBL, 12, 4% FE, 8, 3%BS, 18, 7% ET, 180 FE, 8 80 HBL, 12 60 BS, 18 Mint, 47, 18% 40 ET, 180, 68% Mint, 47 20 0 10 Absolute Values in 000s

  11. Bangalore - ET still leads in most relevant reader segments 30 25 Bangalore - Relevant Segments 20 20 15 11 10 10 9 8 8 6 6 5 5 5 4 3 1 1 0 0 0 All Male 20-39 years Grad+ SEC A The Economic Times (All Edn) Mint Business Standard (Eng) Hindu Business Line Financial Express 11

  12. Kolkata - ET commands over 64% of the Kolkata market 2011 Q3 2011 Q3 80 FE, 4, 4% 71 BS, 9, 8% 70 ET dwarfsany 60 HBL, 11, 10% 50 competition 40 Mint, 15, 14% 30 ET, 71, 64% 20 15 11 9 10 4 0 ET Mint HBL BS FE ET continues to remain the favourite amongst readers of business dailies in Kolkata 12 Absolute Values in 000s

  13. Key elements • ET is the only business daily to feature in the top 10 English dailies in India at Number 7 (maintaining this position from theprevious round) • ET is the only publication to have crossed 8 lakh readers in India • Amongst business dailies, any segment, ET has more readers than any other daily • In key segments, OEBSEP, SEC A and 20-39 years old, ET has more readers than any all other business dailies combined 13

  14. THANK YOU 14

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