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Social Media in Your Department

Social Media in Your Department. Mary O’Connor Public Relations, Boston University. What we'll cover. - Defining goals - Audience - Time & resources - Researching platforms. - Content sources - Daily tasks - Analytics - Resources at BU. What are your goals?. Who is your audience?.

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Social Media in Your Department

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  1. Social Mediain Your Department Mary O’Connor Public Relations, Boston University

  2. What we'll cover • - Defining goals • - Audience • - Time & resources • - Researching platforms • - Content sources • - Daily tasks • - Analytics • - Resources at BU

  3. What are your goals?

  4. Who is your audience?

  5. batmoo, Flickr/CC

  6. Available time & resources?

  7. Goals + audience + time Platform

  8. twitter.bu.edu

  9. Where will your content come from?

  10. What is your voice?

  11. Daily tasks

  12. What's your communication plan?

  13. Images_of_Money, Flickr/CC

  14. How do you measure success?

  15. @Replies, follower growth Awareness Visits from your page Traffic Response Rate Engagement

  16. Recommended tools

  17. #MyDash series, blog.hootsuite.com

  18. Resources at BU

  19. bu.edu/newsSocial Media Guidelinesbu.edu/news/about-pr/

  20. bu.edu/brand

  21. facebook.com/groups/BUsocial

  22. Mary O’Connor mtunney@bu.edu 617-353-4198

  23. Questions?

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