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A journalist’s look at Connectivity in IFEC

A journalist’s look at Connectivity in IFEC. Michael Childers, Managing Editor WAEA Industry News (WIN) Single Focus Workshop: Connectivity 25 March 20 10. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, C A.

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A journalist’s look at Connectivity in IFEC

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  1. A journalist’s look at Connectivity in IFEC Michael Childers, Managing Editor WAEA Industry News (WIN) Single Focus Workshop: Connectivity 25 March 2010 WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  2. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  3. Not much room for dispute here. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  4. Not much room for dispute here. But will passengers pay? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  5. Not much room for dispute here. But will passengers pay? And what technology will be used? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  6. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  7. In North America we had Aircell’s Gogo ATG service… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  8. In North America we had Aircell’s Gogo ATG service… ….competing with Row 44’s Ku-band full broadband… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  9. In North America we had Aircell’s Gogo ATG service… ….competing with Row 44’s Ku-band full broadband… …and maybe Live TV’s Kiteline for text only. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  10. In North America we had Aircell’s Gogo ATG service… Internationally, AeroMobile offered cellular voice & SMS via Inmarsat… ….competing with Row 44’s Ku-band full broadband… …and maybe Live TV’s Kiteline for text only. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  11. In North America we had Aircell’s Gogo ATG service… Internationally, AeroMobile offered cellular voice & SMS via Inmarsat… …& competed with OnAir’s L-band SBB cellular in the cabin + Internet access. ….competing with Row 44’s Ku-band full broadband… …and maybe Live TV’s Kiteline for text only. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  12. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  13. A journalist’s look at Connectivity in IFEC Considerable efforts are being made to reach critical mass. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  14. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  15. The biggest elephant in the room: Will pax pay—and if so—how much? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  16. The biggest elephant in the room: Will pax pay—and if so—how much? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  17. The biggest elephant in the room: Will pax pay—and if so—how much? As usual, I called on an expert to help me to understand what was going on… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  18. Fortunately my Contributing Editor Brendan Gallagher also has expertise in Connectivity WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  19. Is Ka-band coming? And if so, how will it change the competitive landscape, pricing, and service offerings? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  20. A journalist’s look at Connectivity in IFEC And is Ku-band close to saturation, pushing the cost of bandwidth up? The cost side of the equation is key. Row 44, for example, relies on a cost-effective deal for bandwidth with Hughes . But what are the cost differences among the various technologies? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  21. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  22. A journalist’s look at Connectivity in IFEC Connectivity entered the market offering visions of pax paying for the right to connect, with ad revenues, inflight sales, and other contributions to revenues and airline bottom lines. But has the industry embraced connectivity in such a way that it has become a “must-have” service—even if it costs more than it brings in in revenues? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  23. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  24. A journalist’s look at Connectivity in IFEC What happens if passengers are simply unwilling to pay, and also unwilling to fly your airline if they can’t be connected? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  25. A journalist’s look at Connectivity in IFEC Row 44 has been aggressive with regard to ancillary revenue streams, but are they enough? What happens if passengers are simply unwilling to pay, but unwilling to fly your airline if they can’t be connected? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  26. A journalist’s look at Connectivity in IFEC Some look for a combination of pax-pay and ancillary revenue, but when you get into AVOD, are you outside your core competence? Will there be new partnerships? Row 44 has been aggressive with regard to ancillary revenue streams, but are they enough? What happens if passengers are simply unwilling to pay, but unwilling to fly your airline if they can’t be connected? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  27. A journalist’s look at Connectivity in IFEC Some look for a combination of pax-pay and ancillary revenue, but when you get into AVOD, are you outside your core competence? Will there be new partnerships? And are the take-up rates too low? Row 44 has been aggressive with regard to ancillary revenue streams, but are they enough? What happens if passengers are simply unwilling to pay, but unwilling to fly your airline if they can’t be connected? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  28. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  29. A journalist’s look at Connectivity in IFEC Hypothetical: A satellite provider offers 30Mbps per transponder and has an IFEC supplier with 1,000 aircraft. How many transponders will be used? What is the ratio of aircrafts to transponder, .i.e.., what is the data rate per aircraft? How many aircraft are inflight at once sharing the bandwidth? What about peak travel periods? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  30. A journalist’s look at Connectivity in IFEC Will there be Service Level Agreements, and if so, what will the standards be? Hypothetical: A satellite provider offers 30Mbps per transponder and has an IFEC supplier with 1,000 aircraft. How many transponders will be used? What is the ratio of aircrafts to transponder, .i.e.., what is the data rate per aircraft? How many aircraft are inflight at once sharing the bandwidth? What about peak travel periods? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  31. A journalist’s look at Connectivity in IFEC Will there be Service Level Agreements, and if so, what will the standards be? Is this going to come down to who has the fastest service? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  32. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  33. A journalist’s look at Connectivity in IFEC We seem to have a lot of disagreement over Service Level standards… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  34. A journalist’s look at Connectivity in IFEC We seem to have a lot of disagreement over Service Level standards… We seem to disagree over what the technology is capable of… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  35. A journalist’s look at Connectivity in IFEC We seem to have a lot of disagreement over Service Level standards… We seem to disagree over what the technology is capable of… We even disagree over the window of opportunity. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  36. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  37. A journalist’s look at Connectivity in IFEC In Europe, despite its great success onboard Emirates, AeroMobile found itself needing additional funding, and went into administration until Telenor—who owned 99.88% of AeroMobile—bought the company out of administration and announced it was committing for the long term. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  38. A journalist’s look at Connectivity in IFEC In Europe, despite its great success onboard Emirates, AeroMobile found itself needing additional funding, and went into administration until Telenor—who owned 99.88% of AeroMobile—bought the company out of administration and announced it was committing for the long term. AeroMobile celebrated its return with a new order from Turkish Airlines WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  39. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  40. A journalist’s look at Connectivity in IFEC Another facet of the AeroMobile story is its alliance of sorts with Panasonic, who functions very much like a value-added reseller. So another question arises—who is aligned with whom? And why? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  41. A journalist’s look at Connectivity in IFEC And might these relationships and alliances change over time? Another facet of the AeroMobile story is its alliance of sorts with Panasonic, who functions very much like a value-added reseller. So another question arises—who is aligned with whom? And why? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  42. A journalist’s look at Connectivity in IFEC WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  43. A journalist’s look at Connectivity in IFEC In the Middle East, Emirates and AeroMobile have a good success story underway, albeit with a different kind of service than offered in North America. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  44. A journalist’s look at Connectivity in IFEC In the Middle East, Emirates and AeroMobile have a good success story underway, albeit with a different kind of service than offered in North America. And in Europe and Africa OnAir continues to sign airlines, and focuses on mass-market adoption... WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  45. A journalist’s look at Connectivity in IFEC In the Middle East, Emirates and AeroMobile have a good success story underway, albeit with a different kind of service than offered in North America. And in Europe and Africa OnAir continues to sign airlines, and focuses on mass-market adoption... …while in North America the question remains… who pays? WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  46. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  47. A lot has happened in the first quarter of 2010… Southwest finally set a schedule for installation… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  48. A lot has happened in the first quarter of 2010… Southwest finally set a schedule for installation… OnAir and Panasonic became offerable on the A350… WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  49. A lot has happened in the first quarter of 2010… Southwest finally set a schedule for installation… OnAir and Panasonic became offerable on the A350… …and Aircell scored some more funding. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

  50. A lot has happened in the first quarter of 2010… Southwest finally set a schedule for installation… …and Aircell is looking to provide video… And that opens up a whole new list of questions… …bandwidth…rights… …infrastructure… OnAir and Panasonic became offerable on the A350… …and Aircell scored some more funding. WAEA Single Focus Workshop: Connectivity, March 25, 2009, Universal City, CA

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