2012 International Year of Cooperatives Cooperative Enterprises Build a Better World

1. 2012International Year of CooperativesCooperative Enterprises Build a Better World Andrea Cumpston Director, Communications & Marketing National Cooperative Business Association

2. “Cooperatives are a reminder to the international community that it is possible to pursue both economic viability and social responsibility.” —UN Secretary-General Ban Ki-moon

3. A Major Economic Force… in developed countries and a powerful business model in developing ones. • Worldwide, over 1 billion people are members of cooperatives. • The economic activity of the largest 300 cooperatives in the world equals the 9th largest national economy. Source: International Co-operative Alliance

4. UN Goals for Celebration • Increase public awareness about co-ops and their contributions to socio-economic development • Promote the formation and growth of cooperatives • Encourage governments to establish policies, laws and regulations conducive to the formation, growth and stability of cooperatives

5. Co-ops are everywhere! • Start your day with a glass of Sunkist orange juice or Ocean Spray cranberry juice and a couple of pieces of toast spread with Land O’ Lakes butter. • On your way to work, you drop off your child at a local day-care center. • Later, make a deposit at a credit union and then pick up groceries. You can spend your day doing business with co-ops!

6. You Might Know…

7. More than 29,000 Co-ops

8. Priorities for US Celebration • Increase awareness of how cooperative enterprise can meet community and individual needs • Raise the awareness and profile of cooperatives—especially among young people • Build and sustain the cooperative movement and its capacity for growth and innovation

9. Multi-level, Targeted Celebration • International • National • State, Regional and Local • Public • Policy makers • Youth • Business thought leaders

10. Areas of Focus for US Observance • Raise profile of cooperatives • Improve access to cooperative businesses • Reach out to youth—cultivate next gen leadership • Educate and engage senior government leaders • Support studies that demonstrate economic value

11. Key Messages for US Co-ops Providing local service… part of a global network Putting people first Innovating to meet member needs • Theme four - saved for each co-op sector

12. How Will You Observe? • Be a champion within your organization • Create a network of cooperatives within your area • Stimulate thinking about 2012 legacy projects

13. Pass the IYC Resolution • Builds awareness and community alignment • Resolution template created for you to download and customize • Can be modified for board adoption • Passed by CUNA, NRECA and the Neighboring Food Co-op Association—among others

14. Online Directory to Improve Access

15. Implementing Social Media Strategy • Expanding successful initiatives across sectors • My Co-op Rocks! • Sharing strategies and resources among Anglophone co-op organizations • Stories.coop • Choose a Co-op video

18. Posters

19. Web banners

20. Thank you!acumpston@ncba.coop202-383-5447 Cooperative enterprises build a better world