Business in a Flash

1. Business in a Flash Achim Gebhardt DirectorSales DACH

2. #1 Flash Storage Array Market Share Leader Violin Memory EMC IBM NetApp Hitachi N P W Other 19% 16% 15% 11% 7% 6% 6% 5% 14% “The big winner was not EMC or NetApp but Violin Memory" - GigaOm.com

3. Violin Memory • Gives you back time • Enabling increased revenue through higher productivity and new business models • Completing business processes significantly faster • Processing more data more quickly • Enabling you to respond to requests more quickly • Enabling you to deploy projects faster • Lowers your cost of Business Transactions • Increasing the productivity of assets • Streamlining or eliminating complex processes • Removing the need for duplicate or excess infrastructure • Reducing the power, cooling and space requirements for a given set of applications • Removes the Compute | Storage gap

4. Unmatched Application Performance 5X improvement by reducing Qtr-End report times from 123 hours down to 25 hours 8X faster creation of virtual machine instances ERP system is running 4X faster on the Violin platform Video streaming application runs 10X faster on Violin Memory flash storage 85% improvement in report turnaround time in NCCD’s Oracle RAC database environment >2X improvement: “Jobs that took 40 hours now take 18hours.” Chris Aiden, Head of Engineering • Reduced processing time for its mission-critical billing app by 76% • Database productivity increases by 40%, allowing for more reports in less time • Reduced 400M patient scans down to 1 minute from 60 minutes.

5. Powerful Customer ROI and TCO 50% reduction in total cost of ownership $1.2M savings on legal fees and $775,000 savings in CAPEX • “Reduced the cost per IOP by nearly 9X (from £8.88 to £1.03)” $400,000 savings in operational costs $150,000 savings annually in Operation costs • Up to 80% reduction in cooling, • power, space costs, and YoY savings of £200 per VDI unit Mary Reeder, CTO $500,000 in savings with an accelerated storage platform ROI in >1 year with 90% reduction in report time for its billing application ROI in 11 months; reduced nightly report times by 3X for Oracle E-Business Suite

6. Moore’s Law - Processor and Network Performance/Price double every 18 months Disk capacity exceeds Moore’s Law Disk performance has not kept up causing under-utilization of CPU Flash performance has exceeded Moore’s Law Traditional storage technology has not kept up Cost per GB is becoming Cost per IOP Transaction Wait

7. The misalignment of Compute and Storage is costing Millions Actual capability Transaction processing capability (performance) Potential transactions not being realized due to storage related effects Realized HDD based storage compute STOP

8. Designing for the Application: Aligning Compute & Storage The effect on business Through alignment of Compute & Storage Closer alignment of compute and storage fully utilizes resources Is You can • MaximiseCompute Utilization • MaximiseTransactions per Footprint MinimiseDRAM required ($Cost, Energy) • MinimiseCost Per unit of Application Cycle (e.g. SAPS) • Optimum Speed & Agility for Infrastructure Time to Use • Improvement of end-user experience • New capabilities realized • Dramatic reductions in costs Transaction processing capability (performance) Violin Memory compute

9. Violin Removes ‘The Waste’ t CPU Cycle with Disk: I/O Wait I/O Wait 80% Wait 20% Work t CPU Cycle with Violin: 5% Wait 95% Work 20X Work In the Same Time

10. Database Consolidation with Violin Consolidating 4 Storage Servers to 1 Violin Flash Array

11. Violin enables multiple Flash insertion points Windows Applications Servers Violin Symphony Flash Arrays Hybrid Storage Infrastructure Predictive, Automated and Centralized control Fabric Flash Virtualization Appliances Enterprise Applications Primary Storage vMOS™ Flash Arrays Memory Software

12. Windows @ the Speed of Memory SMB Direct for Microsoft applications Transformative Speed in Storage RDMA as a Storage Superhighway Enables consolidation and cost savings Enables file server functions Increases server utilization Dedupe Live Migration Mirroring Encryption Scale-Out

13. Violin enables multiple Flash insertion points Windows Applications Servers Violin Symphony Flash Arrays Hybrid Storage Infrastructure Predictive, Automated and Centralized control Fabric Flash Virtualization Appliances Enterprise Applications Primary Storage vMOS™ Flash Arrays Memory Software

14. Enabling the Transformation of Legacy Storage Maestro Memory Services Software Suite Accelerate Tier Migrate Maestro 2510 Memory Appliance

15. Force 2510: Acceleration as seen by the Application Before Violin Force After Violin Force • 96.2% of Oracle I/O completed in less than 1 msec • Peak latency dropped from 70 msec to 3 msec

16. Violin enables multiple Flash insertion points Windows Applications Servers Violin Symphony Flash Arrays Hybrid Storage Infrastructure Predictive, Automated and Centralized control Fabric Flash Virtualization Appliances Enterprise Applications Primary Storage vMOS™ Flash Arrays Memory Software

17. Technological innovation at every layer from Hardware to Software Intellectual Property (IP) aggregation resulting in a fundamentally unique solution Deep software and hardware integration Toshiba partnership Violin Switched memory architecture VMOS - Violin Memory Operating System optimized for flash vRAID - Flash optimized RAID The Violin Innovation Advantage Violin 3000/6000 vRAID Group Violin Intelligent Memory Module (VIMM) Toshiba Flash

18. Transform Your Business Through IT • Violin Memory delivers Data Center Transformation • Increase Performance • Lower Footprint • Higher Efficiency • Move to a Real Time Enterprise is a Reality • Economics to scale • Performance to deliver user experience • Simplicity of management Accelerate your business!

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20. Violin Memory Product Line – All Flash Storage Arrays

21. What we not use is the most expensive one… Servers 25-35% usage FC Fabric Primary Storage