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What Google Knows About Spam

What Google Knows About Spam. Matt Cutts. What is. ?. What we know #1: What is the root cause of spam?. Welcome to our church!.

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What Google Knows About Spam

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  1. What Google KnowsAbout Spam Matt Cutts

  2. What is ?

  3. What we know #1:What is the root cause of spam?

  4. Welcome to our church! We welcome all worshipers.Daily Mass, 8 am, Monday to Thursday.Communion service at 8 am on Friday.Weekend Masses: Saturday, 5:30 pm; Sunday, 10:30 am101 Main Street, 555-4242

  5. Welcome to our church! We welcome all worshipers.Daily Mass, 8 am, Monday to Thursday.Communion service at 8 am on Friday.Weekend Masses: Saturday, 5:30 pm; Sunday, 10:30 am101 Main Street, 555-4242CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM CATHOLICISM

  6. Trust and reputationhelp to reduce spam

  7. Feedback, Ratings, Real-world Signals

  8. Google has PageRank

  9. Trust is harder to spam • Build reputation or trust into your system • Make spammers lose time or effort. Frustrate them • Distilling trust out of noisy data is a great business model

  10. Search engine optimization isn't spam You can find whitehat SEOs to help you • Ask for references and check them • Make sure they'll tell you exactly what they're doing • Make sure the SEO abides by search engine guidelines • Big sites: Tweaking internal linkage, keywords on page • Smaller sites: Creative ideas for linkbuilding and marketing

  11. If it sounds too good to be true.. Subject: "Amazing Search Engine Secrets"!!!Sent: Tuesday, March 14, 2000From: Google Info [mailto:google@yahoo.com]Drive Your Web Counter Ballistic!! “New” Information… Discovered By A Computer Illiterate Man in Massachusetts Can Practically Hand You the Top Search Engine Positions…And Add 2,350 Hits a Day to Your Web Site Overnight!”

  12. Critical thinking skills

  13. Spammers are human & make mistakes Spammers leave footprints by accident

  14. Simple steps preventmost spam

  15. Get off the beaten path Simple tests that almost any human can do • Type the word 'orange' below • What is 3 + 5? • Require a valid email to approve a comment • Reverse CAPTCHA: "Leave this field blank"

  16. http://www.thepcspy.com/kittenauth

  17. Spam will soon be more dangerous Installing malware from a webpage • Keep your software fully patched • Use a hosted service instead of running software yourself • Look for cross-site scripting (XSS) holes

  18. Takeaways • Build reputation and trust into your service. • Get off the beaten path. Be less of a target. • Make spammers spend money, time,or effort. Frustrate them!

  19. Register your site at google.com/webmasters/and we'll alert you to hacks

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