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IBM CAMPAIGN EVOLUTION 1995 – 2006

IBM CAMPAIGN EVOLUTION 1995 – 2006. 1996: Big Blue PRINT. TINGLES. TUNES. COCKTAIL. 1997: Solutions For a Small Planet TV. NUNS. 1997: Solutions For a Small Planet PRINT. VIRTUAL WALL. HAVA GAVA. 1998: e-business solutions TV. KILLER APP. 1999: e-business innovators TV.

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IBM CAMPAIGN EVOLUTION 1995 – 2006

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  1. IBM CAMPAIGN EVOLUTION 1995 – 2006

  2. 1996: Big BluePRINT TINGLES TUNES COCKTAIL

  3. 1997: Solutions For a Small PlanetTV NUNS

  4. 1997: Solutions For a Small PlanetPRINT VIRTUAL WALL HAVA GAVA

  5. 1998: e-business solutions TV KILLER APP

  6. 1999: e-business innovatorsTV SUPERMARKET

  7. 1999: e-culturePRINT CHELSEA AMOUR TONY’S

  8. 2001: e-sportsTV e-FANATIC

  9. 2001: e-Infrastructure FANATICAL INFRASTRUCTURE FINANCIAL MERGER

  10. 2001: CodernautsTV DAYDREAM

  11. 2001: CodernautsPRINT L.A. SOFTWARE

  12. 2002: GizmosTV PIXIE DUST

  13. 2002: GizmosPRINT PIXIE DUST TIME MACHINE

  14. 2004: ON DemandTV WHAT-IS-ON

  15. 2004: ON DemandPRINT SMOOTH SAILING NATIONAL GEOGRAPHIC BROADWAY

  16. 2005: Help Desk IITV TRAFFIC

  17. 2005: Help Desk IIPRINT CYCLING FISHING PRODUCE

  18. 2005: The Other IBMTV CATAPULT

  19. 2005: The Other IBMPRINT SALES & MARKETING SERVICES KING ARTHER INNOVATION STRATEGY

  20. 2006: what makes you special?TV ANTHEM

  21. 2006: what makes you special?PRINT SIDE-BY-SIDE APPROACHES: PILL & RADISH IN-SITUATION APPROACHES: CAR & HOUSE

  22. 2006: what makes you special?OUT-OF-HOME BIRDS “Innovation for differentiation” This execution challenges viewers to ask themselves who they would rather be – one of the flock, or the one who breaks away? BAR CODE “Innovation for customer loyalty” Businesses that do something unique will discover that their customers will keep coming back for more. EASELS - innovation for strategy IBM helps companies stand out by changing the way they think about strategy, how they implement it, and how they present it.

  23. 2006: What Makes You Special?Web Site

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