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E- publishing

E- publishing. New methods of selling of the publishing content Piotr Kubiszewski. Digital books. E- books Audiobooks Digital libraries. What’s better : b ook or e- book ?.

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E- publishing

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  1. E-publishing New methods of selling of the publishingcontent Piotr Kubiszewski

  2. Digital books • E-books • Audiobooks • Digital libraries

  3. What’sbetter: bookor e-book? Source: www.pewinternet.org, in: Anna Zygierewicz: „e-Book. Produkt, technologia, rynek”; „Analizy” Biura Analiz Sejmowych, 7 Juni 2013

  4. Digital books in the world – USA • The biggest market in the world • January 2013: 26% Americanshavean e-inkreader(2% in April 2009) • 2012: 23% of books market valueare e-books(17% in 2011, 1% in 2008) • 2012: the sale of e-bookshasgrown 41% in comparison to 2011 (yearbefore – 50%) • 2012: e-bookreaderhasread 24 books (tradiotionalbookreader – only 15) • 2011: audiobook market isworth1.2 bln USD Source: Anna Zygierewicz: „e-Book. Produkt, technologia, rynek”; „Analizy” Biura Analiz Sejmowych, 7 czerwca 2013

  5. Digital books in the world – Great Britain • 2012: e-book sale is 12.9% of book market (yearbefore – 7.2%, 2010 – 1.5%) • 2015: e-book sale will be 14.2% of book market, the value of the e-book sale will be 340 mln GBP (forecast) • January-Juni 2012: e-books sale is 84 mln GBP (January-Juni 2011: 30 mln GBP) • January-Juni2012: e-book sale in „fiction” sectionhasgrown 188% in comparison to January-Juni period in 2011 Source: Anna Zygierewicz: „e-Book. Produkt, technologia, rynek”; „Analizy” Biura Analiz Sejmowych, 7 czerwca 2013

  6. Digital books in the world – Germany • 2010: 2 mln e-books sold; 2011 – 4,7 mln; January-Juni 2012 – nearly 4.6 mln • 2011: the sale of e-booksis 38 mln euro (withoutspecialinterestpublications) and hasgrown 77% in comparison to 2010 • 2011: e-book market isonly 1% of wholebook market (2010 – 0.5%); 2015 – itwill be 6.3% (forecast) • 2011: e-book sale is 6.2% of publishers’ incomes; 2015: e-book sale will be 16% (forecast) • 2011: 49% of publisherssells e-books Source: Anna Zygierewicz: „e-Book. Produkt, technologia, rynek”; „Analizy” Biura Analiz Sejmowych, 7 czerwca 2013

  7. Digital books in the world E-book market as a part of book market (2011-2012) Sources: Anna Zygierewicz: „e-Book. Produkt, technologia, rynek”; „Analizy” Biura Analiz Sejmowych, 7 czerwca 2013; The Global 2013eBook Market: Current Conditions & Future Projections, O’Reilly; Rynek książki w Polsce 2012, Biblioteka Analiz

  8. Digital books in the world Source: paidcontent.org

  9. Digital books in Poland Audiobook market in Poland 2006-2011 2016: the market valueisabout 200 mln zł (by audioteka.pl; forecast) 70% of audiobooksare sold on CD/DVD Sources: Rynek książki w Polsce 2012, Biblioteka Analiz; Nabywcy audiobooków, nexto.pl report, 2010

  10. Digital books in Poland • 2011: value of the wholebook market – 2.71 bln zł • 2011: e-book sale – 26 mln zł, 50 mln zł (2012) = 1% of wholebook market (by Biblioteka Analiz) • 2011: e-book sale – 9-11 mln zł (by Instytut Książki) • 2012: e-book sale - 15 mln USD (forecast by PwC) • 2013: e-book sale - 27 mln USD (forecast by PwC) Sources: Piraci zabierają wydawcom książek 250 mln zł rocznie, Magdalena Lemańska, www.rp.pl, 9.05.2013; Rynek e-booków rośnie w tempie 300 proc. rocznie, Magdalena Lemańska, www.rp.pl, 22.01.2013; Rynek książki w Polsce 2012, Instytut Książki

  11. Digital books in Poland Ranking of e-books stores by Press magazine (7-8/2013) • Nexto.pl • Woblink.com • eBookpoint.pl • Legimi.pl • Virtualo.pl • Publio.pl • eBooki Allegro.pl • Empik.com • Merlin.pl • BezKartek.pl Sources: Press 7-8/2013, swiatczytnikow.pl

  12. Digital books in Poland: e-libraries • Thereareabout50 e-libraries in Poland thatcontaindigitalizedarchivepublications and antiquebooks • ibuk.pl – 7500+ publications, mainly science (averageaccessprice: 7.90 zł / week, 18.72 zł / month etc.) • Telcodigitalreadingrooms- Tu i tam (Orange/Empik - Standard package – 9.84 zł – 2 e-books / month, Premium – 19.68 zł – anyquantity), Plusoczytelnia,T-Mobile • Legimi– 2000 e-books(9.90 zł / month – for smartphone - or 19.90 zł / month – smartphone and tablet) • Virtualo– usercanborrowan e-book for weekormonth VERY ATTRACTIVE BUSINESS MODEL, ESPECIALLY FOR SCIENCE LIBRARIES!

  13. Digital books in Poland Whathas influence on digitalbooks market? • Increasingnumber of users of the Internet • Increasingnumber of Internet usersthatarebuying and payingthrough the Internet • Moreand moretablets and e-inkreaders in hands (tablets– 0.1 mln in 2011, 0.8-0.9 mln in 2012, 1.2-1.3 mln in 2013 (source: tabletowo.pl)) • Increasingnumber of e-bookson the market • 2011: ePUB and mobi file formatsbecamestandards – nowmorethan 90% of e-booksaredownloaded in theseformats (by nexto.pl, publio.pl) • Costs of digitalizationof e-booksstillvery high in comparison to forecastedincomes

  14. Digital books in Poland Sources: Społeczeństwo Informacyjne w Polsce: wyniki badań statystycznych z lat 2008-2012, GUS; Eurostat data 2006-2008

  15. Digital books in Poland • 2012: Internet shopping isvery popular - Poland is on third place in Europe (by TrustedShops) • 2012: 13 mln of Polesarebuyinggoodsthrough the Internet (by TNS Polska) Source: NetTrack SMG/KRC

  16. Business models • Revenuesharing – recent standard: 50%, nowpublisherscannegotiatebetterconditions • Subscriptions– future model, not only for e-libraries • Piracy „model” of chomikuj.pl – userpays for access, not for e-book (SMS 2.46 zł) • Self-publishing(in Poland: Virtualo, wydaje.pl, BezKartek.pl, RW2010, poczytaj.to) • Publishersinitiatieves - Woblink, Platforma Dystrybucyjna Wydawców

  17. Prices Averageprice of bestseller e-book in USA (August 2012-March 2013) Source: The EbookPricingSweet Spot, www.digitalbookworld.com, 16.04.2013

  18. Prices E-booksuggestedpricesin Poland: • 37% peoplewant to payhalfprice of traditionalbook • 26% peoplepay9.90 zł 2012: Averageprice of e-book in Nexto.pl TOP20 – 11.37 zł 2011: Averageprice of e-book in Germany: 8.07 euro; 2010: 10.40 euro Sources: Piraci zabierają wydawcom książek 250 mln zł rocznie, Magdalena Lemańska, www.rp.pl, 9.05.2013, na podstawie badań Biblioteki Analiz; Lista bestsellerów Nexto.pl, Blog Nexto.pl, 3.07.2012

  19. Prices Averagepricesof audiobooks in Poland: • about20 zł (2009 and before) • about25 zł (2010) • About 30 zł (beginning of 2012) Source: Biblioteka Analiz

  20. File formats • PDF – visualresemblence to traditionalbooks, but reading on small screensis not comfortable • mobi (Kindle), ePUB– formatsadapted to readingon small screens of mobile equipment (e-inkreaders, tablets, smartphones); badside: e-bookshave to be speciallypreparedto distribution (additionalcost) • Audiobook standard format: MP3; badside: additionalcost of recording

  21. File formats

  22. File formats and hardware • E-inkreaders sale is not growinganymore. Tablets and smartphonesarereplacinge-inkreaders • PDFisanuniversal format but stiff and hard to readon a small screen (e.g. on a smartphone) • ePUBis the most popular mobile format.Theonlythingthatcan’treaditisAmazon’sKindle • Mobiis a format developed by Amazon – itcannot be read by somereaders etc. • Non existent hardware standarddoesn’tinterrupt the growing market, since we have file format standards

  23. File formats and hardware Considering the habits of Polish e-bookreadersresearched by Publio / Świat Czytników and Virtualo: • 84% (Publio) and 55% (Virtualo) respondentsownKindle • 23% (Publio) and 20% (Virtualo) respondentshasreade-books on notebooks as well • 22.5% (Publio) and 23% (Virtualo) respondentsusedtabletsfor e-booksreadingpurpose • 18% (Publio) and 14% (Virtualo) hasread e-bookson smartphones as well • People whoowne-inkreadersbuy (average) 35 e-booksper year, tablet owners – 24 (Publio) Sources: Jak e-czytają Polacy? Wyniki ankiety Publio i Świata Czytników, Robert Drózd, 20.12.2012, swiatczytnikow.pl; Trwa Światowy Tydzień eKsiążki, 7.03.2013, virtualo.pl

  24. File formats and hardware

  25. Digital bookspreparation • PDF – graphics: 144 dpi;pagescut to netto format; requirefontsattached • mobi, ePUB– fileshave to be compatible to ePUB2 standard, checked by validator (e.g. ePUBCheck 3.0 – Publio) • Audiobooks – goodrecording studio required

  26. Security • popular DRM (e.g. Adobe) • authoringDRM solutions • watermark • no security= piracy!!! Publishersgiveup with „hard” securitysolutions (DRM), because of: • theyaretroublesome for readers • theyassureillusionarysafety • watermarkis much morecomfortable for readers and evenmoreeffective

  27. Restrictions • VAT taxistoo high • high pricesof digitalbooks • too small number of accessiblebooks • DRM securitysolutions • poorqualityof e-books and audiobooks • piracy • poorawareness • popularityof tablets and e-inkreadersisinsufficent

  28. Market perspectives • thereis no escape from digitalworld! • establishedstandardsconsideringfile formats • DRM is out of date, watermarkisthe king! • newmodels on the horizon – e.g. payment for nextchapter and priceexperiments (e.g. kiker.pl by Nexto) • subscriptionswillbecome much more popular • increasingnumber of the e-inkreaders and tabletsin hands of people • VAT on e-bookswill be lowered in whole EU • Amazon and othergiantswillappear in Poland = consolidation • The costsof licencesfor digitalizationaretoo high

  29. Thanx for attention Piotr Kubiszewski e-mail: piotr.kubiszewski@pik.org.pl

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