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Managing in Information Intensive Companies

Managing in Information Intensive Companies. Course Introduction August 27 2009. Approach. Process lens As a manager, how do you organize a sequence of activities that guide how people carry out work within established organizations? 3 processes (modules) Managing innovation

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Managing in Information Intensive Companies

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  1. Managing in Information Intensive Companies Course Introduction August 27 2009

  2. Approach • Process lens • As a manager, how do you organize a sequence of activities that guide how people carry out work within established organizations? • 3 processes (modules) • Managing innovation • Managing collaboration • Managing team decision making

  3. 1) Managing Innovation How can established companies overcome their innovation problem? • Managing the Innovation Value Chain • RR Donnelley (digital printing business) • Exploration (creation) over exploitation (routine) • IBM new business creation • Garnering support for innovation projects • New e-service at Dow Chemical

  4. 2) Managing collaboration How can managers install effective collaboration in organizations? • Disciplined collaboration framework • DNV case (professional services) • Company networks • Analysis of your own network + HP’s • Collaborative management & leadership • Morgan Stanley + Intuit case revisited • Knowledge management and “enterprise 2.0” • Danone KM system + enterprise 2.0 tool evaluation

  5. 3) Managing team decision making How can teams make good decisions? (in situations of ambiguity and incomplete information) • Decision making in complex organizations • Columbia Shuttle disaster • Group decision making exercise • In-class exercise • Structuring effective D-M processes • Kennedy admin case • Mount Everest tragedy • Comparing three expeditions

  6. 3 Assignments • Individual: 2-page case analysis - due September 10 (hand in) • Individual: network analysis - due October 1 (hand in) • Group: enterprise 2.0 tool evaluation - due October 15 (present in class)

  7. Project • Ideally in groups of 3-4 • Ideally a field project (interview people in a company) • Examples: • Analysis of a process (eg Innovation Value Chain in a company) • Critical review of an existing IT tool • Written report, due December 9 - Project proposal due October 23

  8. Course Information • Prof. Morten Hansen • Email: hansen@ischool.berkeley.edu • Phone: 1-510-642 8726 • Course website and blog: • http://blogs.ischool.berkeley.edu/miic/

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