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Blogging & Podcasting

Blogging & Podcasting. Creation and promotion. Web Marketing Flore Massoullié. 22/02/13. INtroduction. Building your blog – Do's and Dont's Networking & Promoting a blog Podcasting on your blog. Vocabulary.

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Blogging & Podcasting

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  1. Blogging & Podcasting • Creation and promotion Web Marketing Flore Massoullié 22/02/13

  2. INtroduction • Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog

  3. Vocabulary Blog: toolset with which you write and publish posts that visitors can comment on. Ping: a short message sent out to major blogging search engines and directories once a new post is put on-line Widget: application, or a component of an interface, that enables a user to perform a function or access a service

  4. DO Be passionatedKnow the subjectSize up space DON’TSelect a topic because of its audience Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga)Choose a TOPICb) Choose a PLATFORMc) Write your first POST • Purpose : Have a blog followed as more as possible • How ? your FOCUS

  5. DO Be passionatedKnow the subjectSize up space DON’TSelect a topic because of its audience Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga)Choose a TOPICb) Choose a PLATFORMc) Write your first POST Group of 2-3 students • Find a subject • Explain why

  6. Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga) Choose a TOPICb)Choose a PLATFORMc) Write your first POST Which platforms do you know ?

  7. Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga) Choose a TOPICb)Choose a PLATFORMc) Write your first POST

  8. DO which template ?(download, customize it or completely create it)review comments before pusblishing DON’Trefuse to allow anyone to publish comments Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga) Choose a TOPICb)Choose a PLATFORMc) Write your first POST • Setting up your blog • Picking your blog look • Configuring comments • Setting up pinging

  9. DO Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct. DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga) Choose a TOPICb)Choose a PLATFORMc)Write your first POST Sharpness Scannability Simplicity

  10. DO Easy to read (vocabulary)Use photos, attractive technicalsBrief and direct. DON’THesitate («I think», «I feel»)Don’t!! Use?! to many ponctuations !?? for3v3r Write long paragraphs Building your blog – Do's and Dont'sNetworking & Promoting a blogPodcasting on your bloga) Choose a TOPICb)Choose a PLATFORMc) Write your first POST Group of 2-3 students • Write your 1st post : introduce your subject and explain why you create this blog.

  11. Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog • a) Importance of Networking • b)Get involved : RSS • c)Promoting your blog : Digs and pigs Purpose of networking and methods ?

  12. Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog • a) Importance of Networking • b)Get involved : RSS • c)Promoting your blog : Digs and pigs • Purpose • Get involved with the larger community • Developp your business (spread information) • Simple exemple • Sending a polite mail • Participating in online communities : social networks & blogs

  13. Follow RSS : 1) Google reader 2) Choose 3 RSS 3) Organize them • Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog • a)Importance of Networking • b)Get involved : RSS • c)Promoting your blog : Digs and pigs

  14. DO Be on the front page Be imaginative (actuality, funny)Include image • Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog • a)Importance of Networking • b)Get involved : RSS • c)Promoting your blog : Digs and pigs Promote a post : Ping Weblogs, Pinger«a short message sent out to major blogging search engines and directories once a new post is put on-line» Promote a post : Digg a social voting site«if a post is correctly submitted on Digg, Digg delivers server-crushing traffic.» 1)Publish a new post 2) The site receives the pig, its software retrieves the next post 3)The site adds the new post to its index 4)Users have acces to your new post

  15. A podcastAudio or video recordingDistribution by using a special RSS feed Solution to a writing post Building your blog – Do's and Dont's Networking & Promoting a blog Podcasting on your blog a) Create his podcast b)Insert his podcast c)Promote his podcast Broadcasting vehicle Input device Software Recording device

  16. UploadingEncoding, mp3 (compressed format)Inserting the file Create PromotingAdd to iTunes or other podcasting sites.Pinging, blogger networking, social media sites. Building your blog – Do's and Dont's Networking & Promoting a blog Podcasting on your blog a)Create his podcast b)Insert his podcast c)Promote his podcast

  17. UploadingEncoding, mp3 (compressed format)Inserting the file Create PromotingAdd to iTunes or other podcasting sites.Pinging, blogger networking, social media sites. Building your blog – Do's and Dont's Networking & Promoting a blog Podcasting on your blog a)Create his podcast b)Insert his podcast c)Promote his podcast

  18. Building your blog – Do's and Dont's • Networking & Promoting a blog • Podcasting on your blog • Quiz • Number of business bloggers in USA ? • A blog platform ? • What are the 3S’s ? • What is a RSS ?

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