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Mo Gear

IBE Spring 2009. Mo Gear. “ Mo Gear for your money!”. Introducing, Mo Gear’s IBE Product for Spring 2009: The Mo Gear T-Shirt. Side and Back. Front. Officers. Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary

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Mo Gear

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  1. IBE Spring 2009

    Mo Gear

    “ Mo Gear for your money!”
  2. Introducing, Mo Gear’s IBE Product for Spring 2009:The Mo Gear T-Shirt Side and Back Front
  3. Officers Rob Hackman – President Chad Coons – VP of Business Madeline Malecki – VP of Service Lauren Hershey – Secretary Travis Kleoppel – Marketing Manager Jaci Tenbrink – Accounting Manager ShreyansSinghvi – IS Manager Simon Rich – Inventory Manager
  4. With Vice President of Service, Madeline Malecki

    Service and Charity

  5. Service and CharityBig Brothers, Big Sisters Background Previous Events Upcoming Events Sustainable Donation Date
  6. Clothes Drive & Bake Sale
  7. With Marketing Manager, Travis Kleoppel

    Marketing Strategy

  8. About our product 5.6 Ounces Black Cotton T-Shirt Great for summer Minimum Shrinkage 3 sided design Unique 3 color logo on left side, 2 color on back, and one color on front Higher quality logo Production Time 5 days from initial order
  9. Mo Gear’s IBE Product for Spring 2009 Side and Back Front
  10. Supplier Information Gecco Graphics Location: 1104 South Maguire St. Warrensburg, MO 64093 Contact: Tony Ackerman Phone Number: 660-429-4102 Licensed as of: August 2008 Signed Contract
  11. Marketing Plan Target Market = UCM students UCM faculty/staff UCM alumni UCM supporters (family & friends)
  12. Marketing Plan Cont. Marketing Mix = Print Verbally Events E-commerce
  13. Marketing Plan Cont. Competitive Advantages Supports a National Cause that’s reaches us locally Local supplier Upcoming Events Greek Week Sporting events Baseball, softball, and track & field Summer Months

  14. Marketing surveys

  15. Conducting Surveys Members asked: Students Faculty Grad Students Family members
  16. Size survey
  17. With Accounting Manager, Jaci Tenbrink

    Financial outlook

  18. Cash Flows: Revenue Projected Revenue: 500 units x $15 per unit $7,500 Current Revenue: Donations 396 Pre-Sales 216 Total Revenue $8,112
  19. Cash Flows: Costs Total Initial Startup Costs: Beginning Inventory $2,835 $5.67 per unit including 8% royalty fee 500 units Shipping 0 Key Deposit 25 Operating Supplies 15 Total Startup Costs $2,875
  20. Cash Flows: Other Expenses Projected Expenses For March, April, May: Advertising Expense $150 Bank Interest Expense 66 Loan Origination Fee 75 Rent Expense 275 Contingency Expense 76 Operating Supplies Expense 40 Total Monthly Expenses $682
  21. Cash Flows: Projected Profit Net Income $4,555 Total Revenue $8,112 Total Expenses 3,557
  22. DSCR and Breakeven Debt/Service Coverage Ratio 2.22 Breakeven 192 Units Total 7 units per person
  23. Worst Case Scenarios Sell at $12 per unit $3,071 Profit Sell at $10 per unit $2,080 Sell at $8 per unit $1,091
  24. Questions and/or Comments

    Thank you For your time

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