Digital Assurance Sweeping Away Digital Complexity

1. Digital Assurance: Sweeping Away Digital Complexity

2. Digital Assurance: Sweeping Away Digital Complexity Technical complexity (multiplied to the Nth degree) factored against the necessary speed to market (insert “we needed it yesterday!” being shouted by the CEO). All of this is factored against the unquestioned quality that is necessary in any market channel. And with that, you have the DCP. And there is not an organization in existence that is not working through this equation, to varying degrees of success. And the other thing about DCP is that it is an adaptive and dynamic formula that has living variables, so solutions are never permanent, and failures lurk around each corner. The question then becomes, do these same organizations have the proportional expertise to assure the successful delivery and outcomes of their digital initiatives? If we can all accept the validity of this concept (and the MIT-worthy mathematical expression that represents the concept), then we should all agree on the importance of Digital Assurance as part of the larger digital transformation paradigm. But when we stretch the analogy a bit – where “a bit” equals 225 years – and think of the purpose of the broom, they have been used for centuries to sweep up, in and around the home and workplace. Prior to the invention of electricity (1879) and the vacuum cleaner (and better put, the time when vacuums became affordable for the average household in the mid 1900’s), brooms were the only game in town to clean dirt from floors.

3. Digital Assurance: Sweeping Away Digital Complexity The broom example is meant to demonstrate how technological complexity advances exponentially over the life of a product line or category, as well as how technological advancement horizons are shrinking. The lifecycle of technological advancement and innovation has gone from being measured by centuries, then decades, then years, to the current day, in which it is measured in months and sometimes weeks. The shift to digital-first has resulted in enterprises reimagining their business models and customer strategies. A robust digital transformation strategy requires a complete makeover of the traditional QA processes and infrastructure. Cigniti’sDigital Assurance and Testing solutions address the multi-faceted needs of digital transformation while keeping agility and customer centricity at the core of our services. We conduct comprehensive testing across your digital value chain, encompassing digital marketing, web portals, web content, digital assets, and web analytics, as well as the entire digital ecosystem, including cloud, mobility, big data, and connected devices. Need help? Consult our experienced team of digital assurance and testing experts to learn more about the digital complexity paradigm and to experience a smooth digital transformation. Read the full blog to know more: https://www.cigniti.com/blog/digital-assurance-digital-complexity/