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iTech Series Unpluggd Interview with Simone Bervig

Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and delivering measurable results across diverse marketplaces.

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iTech Series Unpluggd Interview with Simone Bervig

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  1. Simone Bervig on Driving GTM Alignment and Effectiveness Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and delivering measurable results across diverse marketplaces. Simone, welcome to the interview series. Can you tell us about yourself and your journey as a go-to-market leader? I am a Brazilian professional, based in São Paulo, with 18+ years of experience in B2B Tech companies with Go-To-Market strategies, Marketing, Branding, and Communication in the Brazilian, Latin American, and United States markets, working on European (French/German) and American global companies too, like Schneider Electric, SAS, Citrix, and SAP. I am responsible for all Go-To-Market strategies for LATAM, working with global and regional teams to ensure our GTM strategies and executions are appropriate for our marketplaces in LATAM. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. This includes development, planning, localization, execution, and performance analysis of marketing campaigns with cross-functional global teams to ensure we are driving feature parity across marketplaces and advocating for and delivering on needs that are specific to our marketplaces in LATAM. Additionally, working with global teams in the US, EMEA, and APAC to understand how products and features are used and develop plans to support their growth post-launch. How do you foster collaboration between sales, product, and customer success teams to ensure alignment between marketing goals and business outcomes? There are many ways to enable this kind of collaboration, but I find that creating a process around it helps streamline the efforts. This can be accomplished by creating a workflow to submit feedback/ideas/requests with various teams in combination with a forum where the feedback can be openly discussed to identify deliverables. As an example, customers will often make feature requests for an enhancement to the product that helps them improve a specific use case. By working with product development teams, CSMs can drive innovation to the product roadmap that directly aligns with how their customers want to use it. Additionally, it’s important to define and share the goals and KPIs with all teams to help achieve the accomplishment. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. What are some of the key components of a successful go-to-market and growth strategy for SMB versus enterprise audiences? First of all, we need to deeply understand our audiences and market to deliver the right messaging and create a tailor-made strategy for each vertical that brings more ROI for each campaign and activity. SMBs have a sales cycle faster than enterprises, so it requires more activities to create pipelines and expand the installed base to cover the goals and find new customers. On the other hand, enterprise strategies typically on a longer sales cycle and larger deal sizes. Key elements include identifying target industries, leveraging content marketing, building relationships through sales teams, and offering free trials or demos to showcase value. Enterprise clients often need custom solutions and robust support, making the sales process more personalized and consultative. Continue:- https://itechseries.com/interviews/bridging-markets-and-teams-simone-bervig-on-gtm-success/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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