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Functions of Persuasive Presentations

Functions of Persuasive Presentations. Reinforcement Refutation Promoting change Call to action . Resources for Persuasion. Listener’s perspective Opinion Leaders Credibility. Components of Source Credibility. Trustworthiness Competence Dynamism. Presenting Evidence. Understood

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Functions of Persuasive Presentations

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  1. Functions of Persuasive Presentations • Reinforcement • Refutation • Promoting change • Call to action

  2. Resources for Persuasion • Listener’s perspective • Opinion Leaders • Credibility

  3. Components of Source Credibility • Trustworthiness • Competence • Dynamism

  4. Presenting Evidence • Understood • Sources • Novelty • Fear appeals/Threats of harm

  5. Order Effects • Climax order—Recency effect • Anticlimax order–-primacy effect • Pyramidal order

  6. Presentation to Convince • Goal: convince audience to support an organizational change • By: • Impact/extent of the problem (PROOF) • Causes of the problem (PROOF) • Prescribe a specific solution • Convince them to take action

  7. Presentation to Convince • 5-7 minutes • Maximum of 2 note cards (KEY WORDS) • Minimum of 3 PowerPoint Slides • Completed Outline Worksheet

  8. Problem-Solution-Action Presentation to Convince

  9. Components • Introduction 1. Problem 2. Solution 3. Action • Conclusion

  10. Introduction • Gain attention • Establish Credibility • Motivation • Preview

  11. Problem Step • Explanation • Causes • Who is affected • Evidence/proof • Consequences

  12. Solution Step • Explanation • Fit • Benefit • Workability

  13. Action • Explain action • Appropriate? • Ask for support

  14. Conclusion • Review • Memorable close

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