Top Benefits Of Geo Targeting

2. Introduction Geotargeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria. In addition to targeting people within a defined radius, geo-targeted marketing allows brands to hone in on users based on behaviors and demographics. For example, ads can be delivered to segments of your mobile app audience when they are near a brick and mortar storeGeo targeting can also exclude audiences and locations that you don’t want to target. The result? Highly personalized and relevant messages that can drive significant engagement and ROI.

3. How Does Geotargeting Work? The key to geotargeting marketing is location data such as country, city, zip code, IP address, or device ID. With traditional location-based advertising, advertisers serve or restrict ads in specific locations to focus their ad spend on the places their customers are located. However, the mobile era has allowed marketers to get even more targeted and reach customers wherever they are based on individual users’ GPS and proximity to local “beacons,” which receive information from nearby devices via bluetooth. So, when a customer opts into location sharing on a mobile app and enters one of those defined areas, you can use automation to trigger relevant personalized ads, push notifications or other content.

4. Benefits of Geo Targeting Geotargeting empowers you to focus on the areas where you’ll find the right customers, and exclude areas where you won’t. It also allows you to run different ads in different locations, which can be optimized for the distinct audiences in each place. Consumers often experience this through Google PPC advertising, which erves different and often local content depending on where you are located. Personalization: Allows personalized content marketing to increase engagement Reduced acquisition costs: Reduces average cost-per- click (CPC), supports increased conversions and makes campaigns more cost effective

5. Benefits of Geo Targeting More accurate targeting: Reaches users who live or move about in a certain area, making content more relevant to customers impressions and clicks Enhanced UX: Enables companies to engage customers at the time and place they are most wanted, delivering a more valuable in brand-defining moments Boost local SEO: Provides customers with locally relevant search results Competitive advantage: Enables you to hide ads from your competitors based on their IP address while reducing wasted

6. Source https://poweradspy.com/geotargeting-marketing- ideas/