Linksys Channel Partner Integration Cisco and Linksys – Solutions for SMB

1. Linksys Channel Partner Integration Cisco and Linksys – Solutions for SMB

2. Agenda • Small Business Market Opportunity • Cisco’s Commitment to Small Business • Why Become a Cisco Registered Partner • Beyond Registered • Cisco and Linksys – Solutions for SMB • Q & A

3. Importance of Small Business 3B $54T 40M 100M 100%= Large Enterprises 10% 30% 50% 60% SMBs 90% 70% 50% 40% GlobalWorkforce Global GDP New JobsGlobally All Businesses Source: Median Values, World Bank; Intl Labor Org. Employment Trends; Cisco SMO

4. Small Business Technology Penetration NAM WE Japan LatAm EE,MEA APAC 2009 Forecast 70% 60% 50% Strong GDP Growth Forecasted; Very Low Small Business Penetration 40% 30% 20% 10% 0% LAN WLAN Security Hosted Apps Storage IP PBX Source: AMI 2007

5. Extremely diverse, different buying behaviors • Younger workforce, Web2.0 savvy, very collaborative • Typically lack IT expertise • More inclined to rely on trusted advisor • Expect IT solutions accessed quickly and easily • Need to be mobile and connected all the time • Looking for “Pay as I grow” IT services New Customer Profile in Small Business

6. Agenda • Small Business Market Opportunity • Cisco’s Commitment to Small Business • Why Become a Cisco Registered Partner • Beyond Registered • Cisco and Linksys – Solutions for SMB • Q & A

7. Cisco Small Business Vision Strategy The trusted IT and communications provider to small businesses and their partners. With our partners, deliver solutions that are easy to sell, deploy and use, to help small companies leverage network centric IT to grow their businesses.

8. Cisco’s Commitment to Small Business ü ü Created newSmall Business Technology Group Created new World Wide Small Business Sales Organization ü ü Integrated Small Business Marketing Efforts Created Global SMB Channels Program(Cisco, Linksys, WebEx) Develop Small Business Service Practices

9. Cisco and Linksys Cisco and Linksys provide a comprehensive portfolio of products and solutions for Small Business customers SMB Small Business 5–99 Employees Medium-Sized Business 100–249 Employees Provide Purpose Built, Easy-to-Use Full-Functionality Solutions of Premium Value

10. Take It to the Next Level:Blend traditional Cisco, Linksys, WebEx to differentiate Cisco and our partners 3rd Party Apps Grow the Business:Enable ITaaS to create new business models and position VARs/SPs as trusted advisors, ensuring sustained profitability Use What Is Already Working: Leverage the industries broadest portfolio of purpose built products for SMB and build solution sets Managed or Hosted Services Partner Service Portfolio Data Storage New Approach for Cisco and Our Partners

11. Agenda • Small Business Market Opportunity • Cisco’s Commitment to Small Business • Why Become a Cisco Registered Partner • Beyond Registered • Cisco and Linksys – Solutions for SMB • Q & A

12. Why Integrate the Linksys and Cisco Channel Programs? • Create a more comprehensive, targeted approach to the SMB market • Delivers a clear approach to the SMB market for all partners in the Cisco family • Combining resources, programs and benefits to ensure partners have everything needed to be successfulin the SMB market

13. Why Should I Become A Cisco Partner? • Become part of the Cisco Channel Partner Program • Expanded portfolio of Small Business products and solutions • Access to expanded set of Sales & Marketing support tools and resources • Partner level access to Cisco.com • Access to promotions and incentives* • Free training through SMB University • Take advantage of Cisco’s Small Business brand awareness & lead generation programs * Will vary by geographic region

14. Cisco Registered Partner Requirements Step 1 Step 2 Obtain your Cisco.com User ID (CCO ID) Step 3 Complete the New Partner Registration Application Step 4 Read and accept the terms and conditions in the Indirect Channel Partner Agreement (ICPA) & Check the ‘check box’ on the ICPA to indicate a transitioning Linksys LPC partner Click to Submit your Application Notification of acceptance will be received within 24 hours

15. Linksys LPC Partner Transition Transition Milestones Aug 12, 2008 • Linksys LPC partners notified of program retirement • LPC program no longer accepting new partners • Partners encouraged to transition to the Cisco Registered partner program Sept 16, 2008 • Linksys LPC program is retired • Linksys LPC assets now available on Cisco’s Partner Central • Partner transition continues Post Sept 16, 2008 • Linksys partner transition continues • Many Linksys LPC benefits transition to Cisco • Formal tracking of transitioned partners and recruitment continues

16. Agenda • Small Business Market Opportunity • Cisco’s Commitment to Small Business • Why Become a Cisco Registered Partner • Beyond Registered • Cisco and Linksys – Solutions for SMB • Q & A

17. Beyond Registered to Certified Partner As a Cisco Certified Partner you can… • Differentiate yourself by marketing your Cisco expertise • Access sales, training and marketing assets, programs and resources reserved only for Certified partners • Participate in partner profitability programs • Strengthen your relationship with Cisco and its sales organization

18. SMB Specialization and Select Certification • Become a Cisco Certified Partner by participating in the Select Certified program; the first level of Certified Partner • SMB Specialization is required to become Select Certified • Training available in E-Learning and Instructor Led formats • Pass 2 On-Line Exams – Engineering and Account Manager • Certified partners have expanded access to resources, programs and tools • Select Certified Partners participate in the Partner Development Funds incentive program

19. Agenda • Small Business Market Opportunity • Cisco’s Commitment to Small Business • Why Become a Cisco Registered Partner • Beyond Registered • Cisco and Linksys – Solutions for SMB • Q & A

20. Small Business Segmentation Attributes Routes Product

21. Context Core Network’s importance to business Opportunity Need for engineering support Product Scalability, Customization Proprietary Solutions, Management Context Core Size of Business is Secondary Consideration

22. Network is not core to the business Defined by Customer Buying Motivation Network is core to the business

23. In Summary • Cisco is committed to the Small Business customer and our partners that serve them • Combining the key Small Business assets from the Cisco family channel partner programs will create a more comprehensive, targeted approach to the Small Business market • Cisco will continue to develop products and solutions designed specifically for the Small Business customer • Together, Cisco and our partners will deliver IT solutions to the Small Business customer that will drive customer satisfaction and growth

24. For More Information Visit www.cisco.com/go/linksyspartner and review: • Partner Frequently Asked Questions • Linksys Partner Transition Guide • Step-By-Step Guide to Become a Registered Partner • Registered Partner Jump Start Guide