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How to effectively promote industrial properties by Aleksandr Dubrovin

During the pandemic, the domestic industrial real estate market showed steady growth. Developers were competing to attract retailers looking for reliable warehouse and sorting facilities. Aleksandr Dubrovin is a famous marketing expert in developing unique communication strategies and the best advertising projects in real estate. A modern promotion strategy is a flexible story that can quickly adapt to constantly changing market conditions. In such an environment, it is important to understand the direction of development and to have a goal to which we aspire.

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How to effectively promote industrial properties by Aleksandr Dubrovin

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  1. How to effectively promote industrial properties During the pandemic, the domestic industrial real estate market showed steady growth. Developers were competing to attract retailers looking for reliable warehouse and sorting facilities. Aleksandr Dubrovin is a famous marketing expert in developing unique communication strategies and the best advertising projects in real estate.

  2. Aleksandr Dubrovin decided on his professional direction early on and began his career in Chita, working in his radio advertising recording studio. Later he moved to Novosibirsk and founded a creative agency, which provided a wide range of advertising services, including promotion on the Internet, TV, and radio, and the creation of leaflets and signs. One of the big clients was the company "Clean Water." They invited Aleksandr to head their marketing department, and he accepted. Thus, he moved over to the client side and gained valuable experience in participating in the business processes of a large company and developing a marketing strategy with all the business needs in mind. A few years after Dubrovin started working on promoting the Pure Water brand, the company captured 90% of the market in Novosibirsk. During this period, immersing himself in the company, Aleksandr paid attention to the work of industrial real estate brokers, with whom the company was negotiating the lease of space for the construction of new plants. This experience came in handy some years later when he received an offer from the PNK Group. Dubrovin Aleksandr also noticed how narrow their choice of marketing tools to promote their facilities was.

  3. In 2017, real estate marketing specialist Dubrovin Aleksandr joined the PNK group. At that time, the company faced the challenge of improving its economic performance, and he set out to find effective tools to help it get the job done quickly and guaranteed. Because of his previous experience on the tenant side, Aleksandr was very familiar with companies' challenges and used that knowledge to develop a new promotion strategy. When choosing a space to rent, people are often faced with space constraints that can make it difficult to locate equipment. Dubrovin and his team solved this problem by not erecting vertical ties, allowing tenants to locate the space they wanted. In addition, the cost of running the space is always a pressing issue for tenants, so they paid particular attention to this point to ensure they received favorable terms. The team also guaranteed the safety of tenants' equipment and property by working closely with the building department and working through all possible risks. They strive to provide clients with a product that would satisfy them in all respects.

  4. A modern promotion strategy is a flexible story that can quickly adapt to constantly changing market conditions. In such an environment, it is important to understand the direction of development and to have a goal to which we aspire. The goal of marketing innovator Aleksandr Dubrovin should be defined and digitized. Achieving this goal is a matter of choosing from various options, which gives a lot of room for maneuver. To occupy a leading position in the market, it is necessary to invest in promotion. Dubrovin developed a strategy that was implemented by his professional team and had no analogs. They have created videos with world-class stars that have already garnered more than 30 million views on YouTube, and that is just one of their successes. DUBROVINMARKETING.COM

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