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Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008

Innovative Marketing & Distribution. Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008. Digital Is Driving Innovation. The use of digital technology is growing rapidly in film marketing and distribution

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Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008

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  1. Innovative Marketing & Distribution Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008

  2. Digital Is Driving Innovation • The use of digital technology is growing rapidly in film marketing and distribution • Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities • Mobile is a big revenue stream and marketing tool • The Web began as a marketing platform but is now a sales & distribution platform • Vivah was the first feature film to release on the Internet, day and date with theatrical

  3. Vivah - A Catalyst Released simultaneously on Rajshri.com Huge gap between demand and supply Over 6,500 downloads @ USD 9.99 each 99% downloads overseas (> 60 countries) Growth in overall revenue pie. No cannibalization of traditional revenue Online strategy mirrored offline strategy Now available for free streaming on Rajshri.com

  4. Distributing Films On-Demand • Rajshri.com has close to 1,000 full length feature films • Free streaming and paid downloads 24/7 • Hindi films is the most popular channel • 200+ TB of video served every month (> 50% for Hindi films) • Films streamed in > 150 countries • Huge consumption of the long tail • So how much do people really watch?

  5. Distributing Films On-Demand • 72% film viewers on Rajshri.com watch films for > 30 minutes in one go • 32% watch films for > 60 minutes in one go • 17% watch films for > 120 mts. in one go • And we thought the web was for short form content only! • Highly engaged and captive eyeball • Lean forward medium • Rich media advertising performs really well

  6. Pushing The Digital Envelope Web 2.0 features (sharing, embeds, user engagement) Social Media Marketing (blogs, forums, social networks) Search Engine Optimisation and Search Engine Marketing Content syndication on the Web, Mobile & IPTV platforms Ad supported, subscription and a-la-carte models

  7. Digital is Driving Innovation In Marketing & Distribution Log On NOW! Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited rajjat@rajshri.com

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