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Guide To B2B Tradeshow Success

Trade shows have always been a popular B2B marketing tactic, but they're costly to pull off. Want to get the best out of your investment? Use these tips to get the major boom for your marketing buck. Presentation By : www.EpoprtHub.Hk

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Guide To B2B Tradeshow Success

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  1. Guide to B2B Tradeshow Success Know everything before you start

  2. Choose the Right Trade show • Be Local • Choose to go big or you may have to go home • Don’t forget virtual options work best WWW.EXPORTHUB.HK

  3. See What Tradeshow Exhibition Takes • Define Budget • Assign a Project Manager • Sneak for creative partners • Define staffing needs • Arrange marketing collateral WWW.EXPORTHUB.HK

  4. See What Tradeshow Exhibition Takes • Choose to be less yet sufficient • Take measures for booth signage • Keep your eye on the ‘enemy’ WWW.EXPORTHUB.HK

  5. Marketing Outreach Prior to the Show • They wont know what you have built unless you inform them • Clever emails still rule • Going social does wonders • Consider storytelling • Capture leads WWW.EXPORTHUB.HK

  6. Pre-show Media Outreach • Search for Media Channels • Prepare a list • Compose your message • Put efforts in spokesperson training • Prepare a press release • Take care of comprehensive reporting WWW.EXPORTHUB.HK

  7. Putting Social Media to Work • Plot Plan Execute • Choose relevant platforms • Know how coordination goes • Maintain frequency • Stay active WWW.EXPORTHUB.HK

  8. Don’t Stop! • Don’t scare away from Follow ups • Stay connected • Spread the media coverage around WWW.EXPORTHUB.HK

  9. Presentation By ExportHub.hk

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