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SWOT is a strategic model used to analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company.
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Microsoft Case Study: SWOT & PEST Analysis Presented By:
Contents MicrosoftOverview SWOT Analysis PESTLE Analysis
Microsoft Overview What:American Multinational Technology Company Where: Headquartered in Redmond, Washington When: April 7, 1975 Who: Founded by Bill Gates and Paul Allen
SWOT SWOT is a strategic model used to analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company.
SWOT Analysis Weaknesses Strengths Opportunities Threats
StrengTHs Brand Loyalty 1 Easy Usability 2 Market Reach 3 4 Distribution Channels
Weaknesses Cyber Crime Theft Poor Acquisition Security Flaws Lack of Innovation
Opportunities Cloud Based Services 1 Cost Leadership Strategy 2 Mobile Advertising 3 4 Partnership
Threats Controversies Open Source Projects Potential Lawsuits Workforce Criticism
PEST PEST is a strategic model used to analyze the external factors (political, economic, social and technological) that affect a company.
PEST Analysis Economic Political Social Technological
1 3 2 4 Political Factors Change in Government Tax Policies Trade Tariffs Political Environment
Economic Factors Interest Rates Employment Exchange Rates Currency Fluctuations
1 3 2 4 Social Factors Population Analytics Cultural Trends Demographics Seasonal Behaviour
TechnOLOGical Factors Automation Research & Development Technical Awareness Cloud Based
This was all about... SWOT & PEST Analysis of Microsoft
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