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Women and Tobacco Use: Deadly in Pink

Women and Tobacco Use: Deadly in Pink . The tobacco industry’s latest marketing tactics to lure women and girls Tobacco-Free Michigan Meeting 4/29/09. The impact of smoking among women and girls. How many women and girls smoke? > 20 million women – U.S. 17.4% - U.S.

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Women and Tobacco Use: Deadly in Pink

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  1. Women and Tobacco Use:Deadly in Pink The tobacco industry’s latest marketing tactics to lure women and girls Tobacco-Free Michigan Meeting 4/29/09

  2. The impact of smoking among women and girls • How many women and girls smoke? • > 20 million women – U.S. • 17.4% - U.S. • 24% - Michigan, ages 18 to 44 • > 1.5 million girls – U.S. • Nearly 1 in 5 high school girls continue to smoke (18.7 %) • 18% - Michigan • Each year, more than 170,000 women die from smoking-related diseases. • Cardiovascular diseases (450,000 women) • Lung cancer rates are decreasing for men, while they have yet to decline for women. (66,000 women) Sources: CDC, (2007). MMWR; CDC. (2007). YRBS; MDCH, (2007). BRFSS.; MDE (2007). YRBS

  3. Outcomes of smoking specific to women • Menstrual problems • Difficulties with conception • ↑ cigarettes smoked, ↓ fertility • Pregnancy complications • LBW/VLBW infant, preterm birth, stillbirth, miscarriage • Earlier onset of menopause • Osteoporosis • Becoming a greater issue for today’s youth smoking at earlier ages Sources: USDHHS, (2004). The health consequences of smoking: A report of the Surgeon General.

  4. What do women smoke? • Select brands that are “low tar” or lower nicotine brands. • “Lights”, “Ultra Lights” • Virginia Slims – “You’ve come a long way baby” • Historical ad campaigns • There is no evidence that lower tar or lower nicotine brands reduce the risk of heart attacks, CLRD or lung cancer. Sources: Djordjevic, M.V. et al. (1997).; Farrow, D.C., & Samet, J. (1991).

  5. What is the Industry up to now? • January 2007 – R.J. Reynolds • Latest version of Camel – Camel No. 9 • Shiny black boxes with hot pink and teal borders • Ads with flowery imagery and vintage fashion • Promotional giveaways • Hot pink flavored lip balm, cell phone jewelry, tiny purses, and wristbands • “Barbie Camel”

  6. What is the Industry up to now? • October 2008 – Philip Morris USA • Virginia Slims purse packs with “superslim” cigarettes • Promotion – weight control and convenience of carrying cigs. in a small clutch-style purse • “Superslims Lights” & “Superslims Ultra Lights”

  7. Response to Industry Campaigns • “Deadly in Pink” Report • CFTFK, AHA, ALA, ACS Cancer Action Network, RWJ • www.tobaccofreekids.org/deadlyinpink

  8. Taking Action • FDA legislation • Write to magazines featuring ads (handout) • Vogue • Glamour • Cosmo • Marie Claire • SELF – Isn’t this a health & fitness magazine?!? • Allure • Share “Deadly in Pink” video and report with members, partners, health care providers and elected officials • Refer to web site: http://www.deadlyinpink.org

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