1 / 13

Bidding for and Buying AdWords

Bidding for and Buying AdWords. What are AdWords?. A way to display advertising in search results (or on targeted content sites) based on a set of keywords that you bid on. . What are AdWords? (cont’d). Why are AdWords Amazing?. You only pay when they “click” – PPC

MartaAdara
Download Presentation

Bidding for and Buying AdWords

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Bidding for and Buying AdWords

  2. What are AdWords? A way to display advertising in search results (or on targeted content sites) based on a set of keywords that you bid on.

  3. What are AdWords? (cont’d)

  4. Why are AdWords Amazing? • You only pay when they “click” – PPC • Targeted – you reach people when they are actively searching for something. • Immediate results. • Track and measure.

  5. The PPC Search Players • Google • Overture • Others: FindWhat, LookSmart, Espotting, Kanoodle, Enhance (Ah Ha), Search123, …

  6. How to Set up A Campaign • Set up an account • Define your keywords • Write your ads • Track the results • Optimize the campaign

  7. Account Setup

  8. Define Your Keywords • No overkill • Start with targeted then expand • Different types of matches on Google for: graphic conversion, “graphic conversion”, and [graphic conversion]

  9. Define Your Keywords (cont’d) Example Keywords for “Graphic Conversion Software: Graphic conversion Graphics conversion Graphic conversions Image conversion JPG conversion Convert graphic Translate Image

  10. Write Your Ads • Straight-Forward Title & Text • Link to landing page • Multiple ads

  11. Bidding On Keywords • Ignore their suggested bid amount • WordTracker • Try low and look at rank • Higher rank (top 3) goes on more search properties. • Track and raise bids on most effective terms. • Look for bargains

  12. Track Your Results Only by tracking can you measure effectiveness and improve your performance. • Google Conversion Tracking • Other 3rd party tracking applications: Conversion Ruler and ClickTracks

  13. Resources… • Google AdWords Handbook: 21 Ways to Maximize Results by Andrew Goodman • "Five Days to Success with Google AdWords“ by Perry Marshall

More Related