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How to Bring Great Value to Your Brand Using Local SEO

Do you run a local business that is in dire need of some love from the locals? Local SEO is the way to go! Local businesses all over the world are turning toward local SEO to leverage the true power of local searches. To get an idea of the untapped potential of local SEO, Search Engine Roundtable suggests that 46% of searches on Google are known to have u201clocal intent.u201d Getting on top of your local SEO game is a surefire way to get noticed by potential customers. https:/merchmark.co.uk/

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How to Bring Great Value to Your Brand Using Local SEO

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  1. Merchmark SEO Company

  2. How to Bring Great Value to Your Brand Using Local SEO Do you run a local business that is in dire need of some love from the locals? Local SEO is the way to go! Local businesses all over the world are turning toward local SEO to leverage the true power of local searches. To get an idea of the untapped potential of local SEO, Search Engine Roundtable suggests that 46% of searches on Google are known to have “local intent.” Getting on top of your local SEO game is a surefire way to get noticed by potential customers. I am Sebastian Kubis, the director of MerchMark LTD, an SEO and digital marketing company focused on improving the visibility of small to medium-sized businesses. As the director of a leading SEO company, I have a special interest in the viability of local SEO and its amazing marketing potential. This article will answer some of your burning questions regarding local SEO and its many different aspects. From building citations to keeping your Google business profile alive, I’ll discuss some important elements that might help you get started with local SEO for your own business.

  3. How to Build Citations Perfectly for Local SEO. Contrary to popular belief, marketing your brand online is not all about building links to improve your rankings. It also has a lot to do with creating value for the customer that speaks for itself. This can garner brand citations, which ultimately have a lot of benefits. Brand citations occur when your website or name is mentioned in another site without any links to your website or social media profile. These citations can be highly important when it comes to local SEO. They play a huge role in getting your business noticed by local customers through highly targeted mobile searches. To determine your location on Google Maps, Google uses something known as NAP which stands for Name, Address, and Phone Number. This aids customers in finding relevant results through their Google Searches. NAP citations can be quite difficult to build but they are well worth the trouble. Here’s how you can build NAP citations perfectly for local SEO:

  4. Step 1: Conducting a NAP Audit In order to get started, the first thing you have to do is run a NAP audit to confirm if your NAP data is 100% consistent everywhere. This includes your website, your Google My Business profile, business directories, local listing sites, or anywhere your business is mentioned online. This can be done through citation tools such as Loganix or WhiteSpark. Regardless of which service or tool you end up going for, the two most important things you need are the current updated NAP for your business and all historical NAP information that you need to update. Using this information, the tool will search the internet and generate a report with a list of citations.

  5. Step 2: Update and Correct your NAP Citations Go through the generated report and find all the NAP citations that need to be fixed or updated. You will end up with two categories of NAP citations: ● NAP Citations you Can Change: Since doing this one by one can be tedious, you can use tools such as Yext or Bright Local to update such citations. ● NAP Citations Needed to be Changed by Third-party: This may include citations on a local resource page that have to be changed manually by a third person. For this, you will have to reach out to their representatives’ one at a time. Draft a nice email and get going!

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