Houzz for marketing

1. Promoting YourBusiness withthe SocialMedia Platform for built environmentprofessionals This presentation containsa soundtrack

2. Michael Conway Means-of-Production @maconway123 mc@means-of_production.com

3. AboutHouzz “We are a collaborative platform for home remodeling and design,bringing homeowners and homeprofessionals together in a uniquely visualcommunity.” -Houzz

4. Why UseHouzz? People use Houzz to find professionals to bid on projects Houzz is a social media platform specifically designedfor residential architects, interior design firms, design build contractors and the companies who supplythem The Houzz community is where people seek designinspiration and advice on remodeling and new construction projects Houzz allows clients to efficiently convey their sense ofstyle using visual"ideabooks" Houzz enables you to find the latest building anddecorating products

5. What Are UsersSaying? Drew Sivgals used to do most of his landscape design near NewportBeach, where his five-employee office is (located). Now nearly one-third of his business comes from out-of-state or overseasclients. He attributes much of his newfound clientele - including a Dubaihomeowner who wanted a semi-enclosed air-conditioned patio - to a 3-year-old website called Houzz. "I'm getting quite a few inquiries from all over the United States and internationally," said Sivgals. "I just got an e-mail from a lady who livesin Capri." - SF Gate, March2012

6. Marketing onHouzz Create AnAccount When setting up your account its important that all fields be filled out completely. Like any web based platform, the greater the amount of searchable keyords connected withyour account, the greater the odds of being found by potential clients who are interested in your services andproduct. Be sure to include the links to your Facebook, Twitter and LinkedIn accounts to maximize opportunities for socialsharing.

7. Marketing onHouzz Up LoadPhotographs The image upload tool is easy to use. Keywords should, once again, be included within the description and be certain to assign credit to the image so that when its shared or chosen for an ideabook the image can betraced back to yourfirm.

8. Marketing onHouzz Up LoadPhotographs Include animage note with your keywords in the commentsbox. Don't check the private comment box. You want others to findyour image through searchable keywords.

9. Marketing onHouzz This is what yourHouzz profile page will look like. Think of it as a visual curricula vitae thatother users can share with theirfriends.

10. Marketing onHouzz CreateIdeabooks The Ideabook is the place where conversations begin. Remember, Houzz is a socialmedia platform. By choosing to identify with the work of other professionals, you begin the process of initiating conversation androunding out yourprofile. Make choices withclients inmind.

11. Marketing onHouzz Ideabooks Post great images and provide intelligent, keyword rich descriptions that give credit to the whole team.This will generate greaterexposure for yourfirm. This imagehas been placed in over 11,000 ideabooks

12. Marketing onHouzz Begin adiscussion Discussions allow you to demonstrate your professionalism and aesthetic. Answering the questions ofothers is important aswell. Once again, social media is a two way street. Post images along with your questions. Be surethat each photograph has appropriate descriptive keywords for search purposes.

13. Marketing onHouzz Write anarticle Their are over 1 million three hundredthousand users on Houzz and only 326 articles have been written andposted in three years. This is a public relations goldmine. How often do you get the opportunity to directly target prospect and referral sources with such a high probability of success?