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Marketing for Consultants

Marketing for Consultants. Presented by: Elizabeth Quintanilla Marketing Gunslinger @Equintanilla Elizabeth.Quintanilla@gmail.com. Common Marketing Goals.

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Marketing for Consultants

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  1. Marketing for Consultants Presented by: Elizabeth Quintanilla Marketing Gunslinger @Equintanilla Elizabeth.Quintanilla@gmail.com

  2. Common Marketing Goals • Implement foundational marketing improvements, including branding, messaging, website, content, and search to increase awareness and support future growth. • BuildAWARENESS of ACME Products and Professional Services, and EDUCATE our Customers and Stakeholders. • Strengthen relationship with select partners to improve credibility, expand ACME sales force, and increase leads. • Present ACME as an industry thought leader - a proven, credible provider of TNT Products and Professional Services.

  3. Marketing Mission Establish ACME INC.’s Image as THE provider of TNT Products and Professional Services. Market and Attract Qualified Potential Customers to Engage with ACME Sales Team.

  4. Brand Promise Photo credit: Capitol Dome by Familymwr http://www.flickr.com/photos/familymwr/4930276050/ Brand is communicated in three ways: • Visually • Verbally • Experientially

  5. B2B Buyer’s Journey

  6. Earned, Owned, & Paid. Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations. 

  7. Tip: LinkedIn – Overlooked yet Powerful

  8. More Reading: Must READ!!! Available on Amazon: Al Ries and Jack Trout

  9. More Reading: Must READ!!! Available on Amazon: Darren Hardy

  10. # 1: Never the product always the passion!! • Reframe conversation • Not about the product • Is about the customer • What role does product play in customer lives?

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