The Wave of change in Direct Mail Postcards

1. Prologue Direct mailing is a medium of advertising to potential customers that involves promotional letters, coupons, advertising circulars, postcards, samples, and other printed materials. Even in this age of digital marketing, direct mail postcard is a traditional form of one-way advertising and targeting customers that provides a personal touch to the customers. This small piece of artwork with the advertising content is delivered via post to the potential customers that induce them to purchase the product and services. Besides, the attractive images and interesting content get the attention when delivered on the mail-box hanging outside the house. Postcard marketing is a simple, flexible and inexpensive direct mail marketing tool and works to put a promotional message in front of a prospect or existing customer. It's a part of an integrated digital marketing strategy. Direct mail postcard printing is one of the most popular ways for businesses to reach out to customers and potential clients. A fine postcard design with a clear message can pack a punch for business postcards. Direct mail postcards are easy and affordable to send through the mail stream. They enable businesses to advertise your promotion or product to targeted audiences with coated stocks and ink options.

2. How the trends of Direct Mail Postcards Services have changed? We all have seen our emails are full of unnecessary promotional emails, advertisements, coupons, sales and several irrelevant junk posts. Either they land up in the spam folders or if in case they are in the inbox, we generally move them to trash folders. Even without opening such emails, these digital form of connecting to the target audience ends up being the property of ‘’trash-bins’’. You not only lose time, effort and cost of designing but also potential leads itself. However, when you approach the target customers directly through postcard services there are better chances of inviting them to be your loyal customers. Some of the benefits that your business can derive from direct mail advertising in New York is mentioned below. ●As a recipient, you have no option to ‘’unsubscribe’’. ●A direct mail postcard will not go to your spam folders. ●It lasts longer in the memory of the receiver than the digital email like 70% of postcards are opened and read. ●They are better attention grabbers than a digital form of advertising. ●The message delivered appears more personal and emotional to the receiver. ● Higher lead generation ●It is an optimistic approach to marketing Coming over to the trends of Direct Mail Postcards Services, in simple words, it can be said that what used to be black and white and boring, now appears to be more glossy, colourful, interactive, attractive and attention-seeking. Several challenges are seen by the printing firms when you check out the history of direct mail printing and mailing services. However, the changing trend of direct mail postcard services can boost a direct mail campaign. There are a number of them mentioned below.

3. Size matters Oversized postcards are a big hit among the marketers to grab the mailbox holder’s attention. Besides, bigger postcards appear unique, attractive and are loaded with engaging content as well as colourful graphics. Wrapping Wrapping makes things appear special and customers love to unwrap and find out the surprise within. Thus, adding a layer of cellophane wrapping not only makes the postcard more important for the user but also saves it from the adverse weather conditions. Higher conversion rate Direct mail postcard with customised offers based on the choices and shopping habits of the user has higher chances of converting your potential customer into a successful leader. Thus, postcards should be designed considering what your customer expects from your products and services. The right paper and coating The best of paper, texture and coatings are paving the way into the world of postcards. Adding these characters to the postcards make them look professional, and infer a ‘’feel- good’’ appearance to the customer. Green postcards Several businesses are opting for eco-friendly or ‘’green’’ postcards for advertising their products and services. This marketing gimmick shows your concern about the environment. As a result, the target audience feels emotionally attached to the cause and end up being your loyal customer. The best postcard mailing service will love to "go green" and contribute to the environment even while marketing its products and services. Right colours, graphics and content The better quality of colours, graphics and content can result in better results and conversion rate. Having a glossy appearance from the best printers with quality graphics are the need of the hour to face the cut-throat competition. A dull and poorly printed postcard will generally end up embracing the bin. Thus, consider having a good-quality printed postcard to engage your target customers. Above are some of

4. the changing trends of direct postcard services that have been widely witnessed in New York. Nowadays, with the advancement of technology, the postcards can be easily printed through various online portals and e-commerce marketplaces. You can either create from the listed samples or customise your own. Epilogue Marketing with postcards continues to be one of the most popular and successful ways to build your business for a lifetime of profitability. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website. There is no doubt that postcard marketing campaigns boast effectiveness, but only if they are done right. Postcard printing is one of the most popular ways for businesses to get the word out to customers and prospects. Clever postcard design with a clear call to action can pack a punch for business postcards across the board. Direct mail postcards are easy and affordable to send through the mail stream. Trust RushPrintNYC.com's direct mail postcards service, NJ to amplify your business and make it grow at a steady speed.