PRS International Group of Companies and Press Conference India

1. PRS INTERNATIONAL GROUP OF COMPANIES AND PRESS CONFERENCE INDIA Leading Communication Strategies Worldwide Tailored Strategies to amplify your Brand's Voice Connecting Businesses, Brands, and Stakeholders Through Strategic Messaging visit www.prsinternationalgroup.com

2. INTRODUCTION TO PRS INTERNATIONAL GROUP OF COMPANIES AND PRESS CONFERENCE INDIA PRS International Group of Companies is a global leader in providing comprehensive communication strategies for businesses across various industries. Established with a mission to help organizations navigate complex communication challenges, we are dedicated to creating impactful, strategic solutions that align with our clients’ business goals. Our vision is to be the partner of choice for organizations looking to enhance their brand value, reputation, and employee engagement through innovative and customized communication strategies. We leverage years of experience in diverse sectors, including healthcare, infrastructure, aviation, finance, and social welfare, to deliver exceptional results. With a global presence, we help businesses communicate with their stakeholders —internally and externally—effectively, ensuring a seamless flow of information and building long-term trust. At PRS International, we understand that each business is unique, and therefore, we provide tailored services designed to address the specific needs of our clients. Our expertise spans across various service domains, including media relations, corporate brand storytelling, crisis management, internal communication, ESG initiatives, and advocacy programs. Our team of seasoned professionals ensures that your organization’s voice is heard loud and clear, whether you're engaging with employees, the media, investors, or the public. Through strategic communication, we empower your business to navigate complex environments and accelerate growth.

3. OUR CORE SERVICES At PRS International Group of Companies, we offer a full suite of integrated communication services designed to help businesses thrive in an increasingly complex and competitive world. Our core services span across several domains, ensuring a holistic approach to corporate communication. These services include internal communication & employee engagement, media relations, crisis & reputation management, corporate brand storytelling, digital & creative communication, advocacy & public affairs, ESG (Environmental, Social, Governance) communication, and financial communication & investor relations. We understand the unique challenges faced by organizations today, from managing internal alignment to maintaining a strong media presence and communicating effectively during a crisis. PRS International's comprehensive service offering ensures that every aspect of your communication needs is addressed with precision and expertise. Our tailored solutions help foster an environment of transparency, trust, and collaboration across all levels of your organization. We work closely with leadership teams to align internal messaging and foster a culture of transparency, while our media relations experts ensure your brand resonates with external audiences. Our crisis management team is always prepared to mitigate risks and handle unexpected challenges, while our advocacy and public affairs team expertly manages your relationships with key stakeholders, regulators, and policymakers.

4. INTERNAL COMMUNICATION & EMPLOYEE ENGAGEMENT Effective internal communication and employee engagement are crucial to an organization’s success. At PRS International, we believe that transparent communication is the foundation for building a strong, motivated workforce. Strong internal communication not only ensures smooth operational flow but also enhances employee morale, fosters collaboration, and drives productivity. Organizations that prioritize management and employees tend to have higher levels of trust, loyalty, and retention. Our internal communication strategies focus on creating clear, consistent, and impactful messages that resonate with employees at all levels. We design customized communication plans that include a variety of tools such as employee apps, intranet platforms, newsletters, video messages, podcasts, and virtual meetings. These tools help ensure that employees remain informed, engaged, and connected to the organization’s vision and goals. Beyond just messaging, we also focus on fostering an organizational culture that promotes transparency, feedback, and collaboration. PRS International offers team-building workshops, communication playbooks, and leadership training programs to ensure that leaders at every level can communicate effectively with their teams. Our internal communication solutions are designed to help organizations through transitions, such as restructuring or financial setbacks, ensuring employees feel valued and aligned with the company’s strategic objectives. open dialogue between

5. Internal communication is not just a tool for disseminating information; it is a vital function that contributes to building a cohesive and high-performing organizational culture. When done right, internal communication can lead to numerous benefits for both the company and its employees. First and foremost, effective internal communication enhances employee morale. When employees feel informed and engaged, they are more likely to be motivated, productive, and committed to the organization's success. Furthermore, strong internal communication builds a sense of trust and transparency between management and staff, creating a more collaborative work environment. Another key benefit of robust internal communication is the ability to navigate change effectively. Whether a company is undergoing a financial setback, restructuring, or facing a crisis, internal communication helps to ensure employees understand the situation, their role in overcoming challenges, and the steps being taken to move forward. Transparent communication builds resilience, reduces uncertainty, and helps employees stay engaged during difficult times. Additionally, internal communication improves employee retention by fostering a sense of belonging and engagement. When employees feel connected to the company’s mission and values, they are more likely to stay long-term. Furthermore, clear and consistent messaging helps align employees with the company’s strategic goals, ensuring that everyone is working towards a common purpose. The result is a motivated workforce, better decision-making, and an enhanced organizational culture.

6. In today’s fast-paced digital world, the traditional approach to media relations is no longer sufficient. To build meaningful media relationships, companies need to engage with journalists and media outlets strategically and authentically. At PRS International, we recognize that effective media relations go beyond simply sending press releases; it’s about developing long-term relationships with key media players and ensuring that your messages are understood and shared in the most impactful way. Our approach to media relations is modern, strategic, and adaptive. We take the time to understand your organization’s communication objectives and develop customized media engagement strategies that align with both your goals and the needs of the media. We foster a collaborative relationship with the media, ensuring that our clients’ stories are told in a way that resonates with their target audiences. Our team works with former editors and seasoned journalists to craft compelling narratives, secure meaningful coverage, and position your organization as a trusted industry leader. We also help manage media outreach during crises, ensuring that your brand reputation is protected and any potential damage is mitigated. By focusing on quality over quantity and fostering long-term relationships, we ensure that your media presence is both consistent and impactful.

7. Media Relations Services At PRS International, our media relations services are designed to help you build and maintain a strong, positive presence in the media. We offer a range of services that support your strategic goals, enhance brand awareness, and ensure your messages are effectively communicated to the public. Our press release distribution and pitching services ensure that your stories reach the right journalists, editors, and outlets, while our media outreach and relationship management services focus on building long-term relationships with key media influencers. We help craft narratives that resonate with journalists and ensure your brand is presented in a favorable light. In times of crisis, our crisis communication services provide the expertise needed to manage media inquiries and safeguard your brand’s reputation. Our team is adept at handling high-pressure situations, ensuring that your message is clear, consistent, and aligned with your values. We also offer thought leadership positioning, ensuring that your leadership team is regularly featured in relevant media outlets, speaking on industry trends, and demonstrating expertise. This helps build your company’s authority and credibility. Additionally, we manage media briefings and events, ensuring that journalists have the necessary information and access to your company when needed.

8. In today’s fast-moving business environment, crises can emerge unexpectedly, threatening the reputation, financial stability, and long-term success of an organization. Whether it’s a product failure, regulatory issue, financial scandal, or a workplace crisis, the way a company responds can make or break its reputation. At PRS International, we specialize in crisis management and reputation protection. Our Crisis & Reputation Management services are designed to prepare organizations for unforeseen challenges and help them respond quickly and effectively when they arise. We provide clients with crisis preparedness playbooks, simulation exercises, and wargaming to ensure they are always ready to handle any crisis situation. These proactive tools help organizations identify vulnerabilities, map potential issues, and establish clear processes for handling different types of crises. Our crisis messaging development ensures that the right tone and key messages are communicated to both internal and external stakeholders, safeguarding the company’s reputation. Our experts are also available for third-party support during a crisis, helping organizations engage with key stakeholders, regulators, and the media. Additionally, we offer crisis training to senior executives and department heads, ensuring that the leadership team is equipped to handle high-pressure situations with confidence and clarity.

9. Effective crisis management is crucial for minimizing damage to a company’s reputation, brand, and bottom line. In today’s world, a crisis can arise from any number of scenarios, including product recalls, regulatory changes, workplace incidents, or financial issues. The ability to respond quickly, clearly, and strategically can make the difference between a short-term setback and a long- term reputation damage. One of the key benefits of having a solid crisis management strategy is that it enables organizations to mitigate risks before they escalate into larger problems. By identifying potential vulnerabilities early and having a plan in place, companies can quickly respond to situations and reduce the impact on their brand and reputation. During a crisis, clear communication with stakeholders is critical, and having the right crisis messaging and media strategy in place ensures that the company’s perspective is accurately represented. Additionally, strong crisis management allows organizations to maintain stakeholder trust. Whether it’s customers, investors, or employees, stakeholders expect transparency, accountability, and effective action during crises. By demonstrating a proactive, solution-oriented approach, businesses can maintain trust even in the most challenging times.

10. Corporate Brand Storytelling In an increasingly crowded marketplace, businesses need to go beyond traditional marketing tactics to connect with customers on a deeper, more emotional level. Corporate brand storytelling is an essential tool for building long-lasting relationships with customers, employees, and stakeholders. At PRS International, we help companies craft compelling narratives that showcase their values, mission, vision, and commitment to customers. Our approach to storytelling is grounded in authenticity and resonance, ensuring that the messages we create are not just informative, but also relatable and engaging. We believe that every company has a unique story to tell, and through corporate storytelling, businesses can differentiate themselves from competitors and build a loyal customer base. Our expert team works closely with clients to understand their goals, values, and audience, and then creates a narrative that captures the essence of their brand. From blog posts and social media campaigns to video content and advertisements, we use multiple channels to share your brand story in a way that resonates with your audience. Whether it's showcasing your company’s history, culture, or community involvement, we ensure that your story is consistent, powerful, and impactful, helping you build deeper connections with your customers.

11. Corporate brand storytelling is more than just an effective marketing tool—it’s a powerful way to build long-term trust, loyalty, and brand equity. One of the primary benefits of storytelling is its ability to foster trust and loyalty with customers. When people connect with a brand’s story, they are more likely to feel an emotional attachment to it, which translates into higher customer retention and brand loyalty. Authentic storytelling can humanize a brand, making it more relatable and memorable. Another key benefit is that storytelling helps differentiate your brand in a competitive marketplace. In industries where products and services are often similar, a compelling story can give your brand a unique identity and make it stand out from the competition. Customers are more likely to choose a brand they feel a personal connection with, which gives you a competitive edge. Moreover, corporate storytelling plays a vital role in building a strong brand image and enhancing brand visibility. By consistently communicating your brand’s narrative through various channels, you increase the chances of reaching a larger audience and building a recognizable brand. Finally, great storytelling can lead to stronger customer relationships, as people naturally gravitate toward brands that align with their personal values and aspirations.

12. In today’s digital-first world, businesses must effectively leverage digital and creative communication to engage their audience and stand out in the market. At PRS International, we combine digital PR, social media, and creative content to build integrated communication strategies that drive brand awareness, engagement, and action. We work with clients to create innovative and results-driven campaigns that align with their business goals and reach their target audience where they spend most of their time—online. Our approach to digital and creative communication focuses on building a consistent brand presence across all digital channels. This includes social media strategy, content creation, blogger and influencer marketing, and online reputation management. We develop compelling digital content, including articles, videos, social media posts, and webinars, to ensure that your brand stays top-of-mind for your customers. Additionally, we help businesses optimize their online presence through SEO, paid advertising, and lead generation strategies, ensuring that your digital marketing efforts translate into measurable business results. Whether you are looking to enhance your social media strategy, improve your online reputation, or increase conversion rates, our digital and creative communication services provide a comprehensive approach to help you succeed in the digital landscape.

13. KEY DIGITAL COMMUNICATION SERVICES Digital communication has become one of the most important pillars of modern marketing and public relations strategies. PRS International’s digital communication services are designed to help organizations create compelling online presences, engage their audiences, and drive measurable results. Our core digital services include digital strategy development, online reputation management, social media management, lead generation, e-commerce marketing, and creative planning. Our digital strategy development helps you build a comprehensive online presence tailored to your audience. This includes understanding your brand's positioning, target audience, and unique value proposition, then developing a strategy that aligns with your business goals. We also provide content creation services that include blog posts, articles, social media content, and video production. This helps ensure that your messaging is consistent and impactful across all channels. We excel in social media management, building and managing communities across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Our online reputation development services ensure that your brand maintains a positive digital footprint. Through SEO optimization and social media strategy, we help increase brand visibility, enhance engagement, and create lasting connections with your audience. Additionally, our e-commerce marketing services focus on increasing sales through digital channels by optimizing your online store and driving traffic through digital advertising and promotional campaigns.

14. ADVOCACY & PUBLIC AFFAIRS In today's complex business environment, effective advocacy and public affairs strategies are essential for navigating regulatory challenges, shaping public opinion, and influencing public policy. At PRS International, we specialize in providing strategic guidance to businesses looking to align with public and government interests, engage stakeholders, and effectively advocate for their business needs. Our advocacy services are designed to ensure that businesses can successfully navigate the public sector’s intricacies, reduce regulatory risks, and foster positive relationships with government and other key influencers. Our advocacy & public affairs services focus on building relationships with policymakers, opinion leaders, and other stakeholders that are critical to your industry. We provide expertise in public opinion research, policy advocacy, government dialogue, and regulatory issues advisory. Whether your goal is to influence legislation, shape public policy, or address regulatory challenges, our team of experts works with you to develop targeted advocacy campaigns that resonate with the right audience. Our team’s deep experience in government relations and public policy enables us to manage complex issues, mitigate risks, and ensure your organization’s voice is heard in key decision- making processes. Through public opinion research, we help you understand the views of the public and key stakeholders, enabling you to craft informed and effective advocacy strategies. We also offer regulatory advisory services to guide your organization through compliance challenges and government regulations, ensuring that your business stays ahead of potential risks.

15. BENEFITS OF ADVOCACY & PUBLIC AFFAIRS Advocacy & Public Affairs play a crucial role in managing your organization’s relationship with government agencies, regulators, and public stakeholders. One of the key benefits of a strategic advocacy program is the ability to influence public policy and decision-making in ways that benefit your business. Whether it’s advocating for favorable policies, pushing back against regulatory changes, or engaging in public debates, advocacy helps ensure that your organization’s interests are represented at the governmental level. Advocacy also allows businesses to navigate regulatory challenges more effectively. By engaging proactively with lawmakers and regulatory bodies, companies can help shape the regulatory landscape in ways that minimize risks and create opportunities. Public affairs efforts can also help organizations stay ahead of emerging trends, ensuring that their business strategies align with evolving policies and regulations. A strong advocacy strategy can also build long-term relationships with key stakeholders, such as policymakers, community leaders, and other influencers. These relationships provide a valuable network of support that can be leveraged in future strategic efforts. Furthermore, public affairs efforts enhance your organization’s credibility and reputation, ensuring that your stakeholders view you as a trusted partner and leader in your industry.

16. In today’s business world, Environmental, Social, and Governance (ESG) practices have become critical factors for investors, customers, and regulators. Organizations are increasingly held accountable for their impact on the environment, society, and their governance practices. At PRS International, we help businesses effectively communicate their ESG initiatives and demonstrate their commitment to building a sustainable future. Our ESG communication services help businesses highlight their actions and align them with the growing expectations of their stakeholders, ensuring that they stay ahead of market trends. We assist clients in developing clear and compelling ESG reports, sustainability updates, and impact narratives that showcase their environmental stewardship, social responsibility efforts, and strong governance practices. These communications are vital in fostering trust and transparency with investors, regulators, employees, and customers. Our services extend across multiple channels including corporate websites, social media, and press releases to ensure that your ESG stories reach the right audience in a meaningful way. Whether it’s carbon reduction efforts, sustainable sourcing, employee welfare programs, or community engagement, our team crafts narratives that resonate with your stakeholders and position your organization as a responsible corporate leader. By effectively telling your ESG story, we help enhance your corporate reputation, foster stakeholder loyalty, and unlock new opportunities for growth.

17. Financial Communication & Investor Relations Financial communication and investor relations (IR) are essential components for maintaining stakeholder confidence, attracting investment, and supporting long-term growth. At PRS International, we offer comprehensive financial communication strategies designed to help organizations manage their relationships with investors, shareholders, and financial analysts. We ensure that your financial performance, strategies, and business outlook are communicated clearly and effectively to build transparency, trust, and investor loyalty. Our financial communication services include the development of quarterly earnings reports, annual reports, investor presentations, and analyst relations strategies. We work closely with clients to craft messages that clearly explain their financial position, growth initiatives, and future projections, ensuring that investors have the information they need to make informed decisions. Additionally, we provide investor relations training for executives, ensuring that they are prepared for high- level interactions with investors and analysts. Strong IR can help your company enhance shareholder engagement, attract capital investment, and build long-term, transparent relationships with the financial community, ultimately positioning your business for sustainable growth.

18. Effective crisis communication is vital for any organization’s risk management strategy. When a crisis occurs, the clarity and tone of your messaging can significantly impact how the situation is perceived by stakeholders. PRS International development, working with businesses to craft clear, concise, and transparent messages during times of crisis. Whether dealing with a product recall, financial issue, or workplace crisis, the way an organization communicates can either exacerbate or alleviate the situation. specializes in crisis messaging Our crisis messaging services ensure that your company speaks with one voice, maintaining consistency across all communication channels. We help you develop a crisis communication plan, create predefined key messages, and prepare media statements. By doing so, we ensure that your responses are timely, controlled, and aligned with your organization's values, minimizing the impact on your reputation. We also support you with media interactions during a crisis, ensuring that your key messages are delivered effectively. Through strategic and empathetic communication, we help you safeguard your brand, rebuild trust, and position your organization for a successful recovery.

19. At PRS International, we believe that identifying and addressing potential vulnerabilities before they escalate into full-blown crises is a key component of effective risk management. Our vulnerability analysis and issues mapping services help organizations proactively detect weaknesses and potential issues that could threaten their reputation, operations, or bottom line. Vulnerability analysis involves a thorough assessment of potential risks within your organization, from product quality issues to employee relations and regulatory compliance. We work with you to identify areas where vulnerabilities may exist and help design mitigation strategies to address them. Early identification of vulnerabilities ensures that your business can respond quickly and effectively before issues spiral out of control. In addition to vulnerability analysis, our issues mapping services provide a comprehensive view of potential risks in the industry, market dynamics, or public sentiment. By mapping out potential issues and monitoring trends, we help you anticipate challenges, develop proactive communication strategies, and avoid unnecessary crises. Together, vulnerability analysis and issues mapping enable organizations to stay ahead of potential threats and safeguard their long-term reputation.

20. Social Media Strategy Social media is an essential part of modern communication strategies, providing a platform for businesses to connect directly with their audience and build a loyal community. At PRS International, we help organizations craft comprehensive social media strategies that drive engagement, and manage online reputation effectively. Our team works with clients to create tailored content, engage with their audience in meaningful ways, and leverage social media platforms to achieve specific business goals. We help you optimize your social media presence across major platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube, ensuring that your brand is visible and engaging on the platforms your audience frequents most. Our services include content creation, community management, and paid social campaigns designed to increase brand visibility and drive customer interaction. Additionally, we provide online reputation management, monitoring and responding to customer feedback, reviews, and comments to ensure that your brand maintains a positive presence. Through strategic social media management, we help you not only grow your following but also foster stronger, long- term relationships with your community. brand awareness, foster

21. Influencer marketing has become a powerful tool for organizations seeking to expand their reach, build brand credibility, and engage with a wider audience. At PRS International, we specialize in influencer marketing, helping brands collaborate with influencers and thought leaders to create authentic content that resonates with their target audience. Our team works with influencers across various platforms, ensuring that the campaigns we develop align with your brand’s values and messaging. We identify the right influencers who can represent your brand in a genuine and relatable way. From Instagram and YouTube to TikTok and Twitter, we partner with influencers who can help your brand connect with their followers and drive engagement. We believe in fostering authentic relationships between your brand and influencers, ensuring that the content they create reflects your company’s voice and goals. Influencer marketing is particularly effective for building brand credibility and trust, as consumers often place higher value on recommendations from influencers they follow. Whether promoting new products, showcasing corporate social responsibility initiatives, or increasing brand visibility, our influencer marketing campaigns are designed to drive results and elevate your brand in the marketplace.

22. Effective digital campaign management is essential for reaching and engaging today’s digital-savvy audience. At PRS International, we help businesses design and manage end-to-end digital marketing campaigns that deliver measurable results. Whether you are looking to drive website traffic, generate leads, or increase sales, we develop campaigns that align with your business objectives and engage your target audience across various digital channels. Our digital marketing services include pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, content creation, and social media advertising. We take a data-driven approach to campaign management, continuously analyzing campaigns to achieve the best possible results. performance and optimizing We also provide campaign performance tracking, ensuring that key performance indicators (KPIs) are met and that your campaigns are driving the desired outcomes. With our expertise, we help you build digital campaigns that not only reach your audience but also convert them into loyal customers.

23. MEASUREMENT & ANALYTICS At PRS International, we understand that effective communication is not just about delivering messages; it’s also about measuring the impact of those messages. Our measurement and analytics services help businesses assess the effectiveness of their communication efforts across various channels. By tracking key metrics such as engagement, reach, conversion rates, and sentiment analysis, we provide valuable insights into the success of your communication strategies. We use advanced tools and techniques to measure the performance of your media relations, digital campaigns, social media engagement, and crisis communication efforts. With detailed performance reports and analytics, we help you understand how your audience is responding to your messages, allowing you to make data-driven decisions to improve future communication strategies. Through our measurement services, we help clients refine their strategies, identify areas for improvement, and achieve better results over time. Whether you are launching a new campaign, monitoring your online reputation, or evaluating the success of a media engagement, our analytics ensure that you stay on track to meet your communication goals.

24. Contact us today to learn how PRS International can help elevate your communication strategies and achieve your business objectives. Let’s work together to unlock new opportunities, overcome challenges, and achieve long-term success in an increasingly competitive marketplace. US OFFICE PRS International Group of Companies 1717 N STREET NW, SUITE 1 Washington, District of Columbia 20036 Tel +1 (202) 7738 504 usa@prsolution.co.in INDIA OFFICE Regus Level 5, Caddie Commercial Tower, Hospitality District Aerocity, IGI Airport, New Delhi 110037 Phone: (+91) 11 6654 4951 delhi@prsolution.co.in