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AIDA (2)

The best marketing strategy to drive consumers to action- AIDA- Attention, Interest, Desire, Action<br><br>

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AIDA (2)

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  1. How To Drive Action- Oriented Marketing

  2. How To Drive Action-Oriented Marketing AIDA Model Attention Interest Desire Action Developed by American advertising and sales pioneer E. St. Elmo Lewis, the AIDA model stands for Attention, Interest, Desire, and Action. It represents the sequential steps in a consumer's journey from first becoming aware of a product or service to eventually taking action, such as making a purchase.

  3. Attention Interest Grabbing the consumer's attention is the first step in any marketing campaign. This can be achieved through eye-catching ads, headlines, or compelling content. Once attention is captured, the goal is to pique the consumer's interest by highlighting the product's benefits and value. HOW IT HELPS Desire Action Finally, the aim is to prompt the consumer to take action, such as making a purchase, signing up, or requesting more information. Building desire involves convincing the consumer that the product or service will fulfill their needs or solve their problems.

  4. Attention Interest Apple generated buzz and attention with ads and product teasers. Detailed product features, sleek design, and new technology generated interest. EXAMPLE: IPHONE LAUNCH Desire Action Apple positioned the iPhone as a must- have gadget, creating desire among consumers. Customers were encouraged to pre-order or visit Apple stores for purchase.

  5. Attention Interest The iconic slogan and powerful athletes garnered attention Nike showcased athletes' stories and determination, building interest. EXAMPLE: NIKE'S "JUST DO IT" Desire Action Consumers aspired to be like the athletes they admired. Customers purchased Nike products to embrace the brand's values.

  6. Attention Interest Amazon promoted Prime Day with extensive advertising. Exclusive deals, limited-time offers and End-of-Day sales piqued interest. EXAMPLE: AMAZON'S PRIME DAY EVENT Desire Action The urgency to grab discounted items created desire among consumers. Customers were prompted to sign up for Prime memberships and make purchases.

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