Jeffrey McGuane_ Recentering Fox Racing as an Integrated Marketplace Brand for Performance and Lifestyle Supporting the

1. Jeffrey McGuane: Recentering Fox Racing as an Integrated Marketplace Brand for Performance and Lifestyle Supporting the Riders' Community Did you know that riders need proper and complete riding gear and apparel? Yes, be it for cyclists, mountain bikers, or motocross athletes and enthusiasts, riders need to be fully equipped with specifically designed gear, accessories, and clothing and apparel to comfortably ride, shield, and protect themselves from possible accidents and injuries. Motocross or MX sports is an off-road motorcycling sport that requires its riders to ride on rough courses that are uneven like gravel, sandy, or muddy. This is a dangerous sport and only professional riders are seen indulging and participating in such off-road course rides. Therefore the need for equipping riders with specifically designed gear and the appropriate clothing apparel is important for performance and protection. Keeping in mind the imperativeness of requiring appropriate gear and clothing apparel for cyclists, mountain riders, motocross athletes, and enthusiasts to be equipped with during their performances, in this article we will be sharing insights into a company established in California, USA, which specializes in offering the motocross community with an integrated retail marketplace for purchasing biking gear and apparel. Founded by Geoff Fox in 1974, Fox Racing - a company and brand that was initially a small distribution business for European motocross parts and accessories, became a manufacturing retailer for high-performance suspension and engine parts for professional racers. With the current CEO’s leadership and management - Jeffrey McGuane is recentering Fox Racing as an integrated marketplace supporting and driving the Motocross Team, as well as opening doors for gear and clothing apparel for its riders and living by its commitment to supporting the enthusiastic riders’ community. The Game-Changing CEO Paving the Way for an Integrated Marketplace at Fox Racing: The man who took the bat and chose to hit a home run has successfully been paving the way for Motocross riders and the enthusiastic riders’ community since his succession as CEO. Jeffrey McGuane is the current Chief Executive Officer leading and managing Fox Racing since 2019. Fox Racing (currently known as Fox Head since 2006) underwent brand recentering of its operations and services provided, after realizing the market capabilities and potentialities that the company could successfully reach. With Jeffrey’s leadership and management, Fox Racing was recentered to really “start committing to that premium position of a performance brand”.

2. When the brand expanded to include retailing gear and clothing apparel for riders and athletes, apart from their supporting and driving the Motocross Team or the Moto-X Fox, people were getting confused as to what exactly Fox Racing leaned more on - performance- focused or lifestyle-focused. Addressing this, Jeffrey says “...we put the rider at the center of everything we do. We call it an integrated marketplace”. He further explained that the integrated marketplace “serves the rider when, where, and how they want, and we build and support every channel and every touchpoint with the brand to over-deliver against the expectations of our rider - our consumer”. With this vision and aim to recreate Fox Racing while maintaining its grassroots and heritage spirit, Jeffrey drives with a mission to “Equip the rider from head-to-toe and Inspire the rider by creating and establishing an emotional bond between the brand and the sport”. About Fox Racing: Featuring a bold and classy image of a fox’s head, the Fox Racing company (now, Fox Head) was initially started as a small distribution business for European motocross parts and accessories by its founder Geoff Fox, in 1974. Established in Irvine, in the Orange County of California, USA, the company began to manufacture high-performance suspension and engine parts for professional racers just two years later. Recognized as a national and global leader in Motocross, the realignment of company operations, products, and customer services with an integration of a combined innovative, styled, authentic, and heritage-filled spirit - has Fox Racing providing the people with a retail marketplace for premium gear and clothing apparel for motocross riders, competitive athletes, and the enthusiastic riders’ community. From bestsellers to limited edition collections, the Gear retailed for Mountain Bikers and Motocross Athletes are - Helmets, Shoes, Boots, Pants, Jackets, Jerseys, Shorts, protection, Gloves, Goggles, and Base Layers. In the Clothing & Apparel category, the company retails - Sweatshirts, Pants, Jackets, Shirts, Shorts, and Hats, and in the Accessories category, retails - backpacks and gear bags, hydration packs, water bottles, socks, stickers, and goggles accessories. For the last 50 years now, Fox Racing and its leaders, employees, and stakeholders have continued to honor their heritage in the Motocross sport while also looking ahead into the future to expand its brand’s operations and services aligning themselves with market trends, to empower the present and the next generations to push boundaries and break walls. “Change” is the only constant factor at Fox Racing and they commit to approach and forge through this era with technical innovation, appetite, and pursuit.