Inspiring Women Personalities to Watch in 2024

1. www.womenworldindia.com W O R L D I N D I A VOL. 12 | ISSUE 02 | 2024 Bhatwadekar, Sirmaxo Chemicals Inspiring Women Personalities to Watch in 2024 Kalpana Executive Director Pvt Ltd Make It Inclusive! 5 Ways to Empower Women at Organiza?ons and Cul?vate a Greate Inclusive Culture A Trailblazing Leader Kalpana Bhatwadekar Empowering the Modern Era by Leading the Way at Sirmaxo Chemicals

3. Build your business success around something that you love — something that is inherently and endlessly interesting to you.

4. Meet the New-Age Innovators and Business Empowerers

5. A s time moves along, the world is beginning to see dynamic leadership, innovation, and empowerment that can be considered as unparalleled because of their contributions by women. These are the ones who break up barriers in industries where men mainly dominate and the others who steer transformative social initiatives and inspire that narrative of progress and equality. This year is all about women who exhibit resilience and vision and are bold and courageous enough to challenge established norms. possibilities in science, technology, arts, and beyond by leveraging their expertise. The inspiring women influence is not just about professional achievements but also social change. Whether advocating for gender equality, mental health awareness, or education, these women work tirelessly towards making communities more powerful and compassionate. They remind us that actual success lies not just in one's success but in what it produces in other people's lives. Women leaders today are no longer confined to traditional definitions of power or authority. Instead, they carry empathetic leadership, collaboration and sustainable growth. They bring something unique - a mix of both emotional intelligence and strategic thinking together, inspiring teams to be their best whilst addressing important issues such as diversity, equity, and inclusion. They are breaking new ground that redefines the future of leadership: more inclusive and more purposeful. Inspiration often springs from overcoming a challenge, and the women to watch in 2024 are no different. Their story is one of resilience, determination, and an unwavering commitment toward their goals. These women have turned adversity into opportunity, showing that setbacks can be powerful stepping stones to success. As we commemorate the accolades of these Women World India’s ‘Inspiring Women Personalities to Watch in 2024,’ their stories remind us of all the vast capabilities that are in every human being. Their acts, innovation, and commitment create a new light and a more balanced world to enjoy. Let's get ourselves involved by acknowledging these individuals and give them some forms of recognition so they are empowered to become more excellent performers in their lives. Women are becoming leaders in innovation across sectors, given the increasingly technology-driven and rapidly changing world. They lead in the development of cutting- edge advancements, inspire creativity, and produce solutions that address global challenges. These women are setting new standards for excellence and redefining Gaurav PR Wankhade

6. 16 Dr Kavyachand Yalamudi The Most Formidable Lifesaving Force of Indian Healthcare C O N T E N T C O N T E N T 24 Prof Dr Parin Somani Leveraging Transformative Power of Education to Break Poverty Cycles and Foster Informed Decision-Making PROFILES 28 Shraddha Agrawal A Versatile and Accomplished Digital Leader Driving Excellence with DigiDNA 36 Shruti Kothiwal Redefining Craftsmanship from Tradition to Innovation

7. COVER STORY A Trailblazing Leader Kalpana Bhatwadar Empowering the Modern Era by Leading the Way at Sirmaxo Chemicals 10 20 Make It Inclusive! 5 Ways to Empower Women at Organizations and Cultivate a Greate Inclusive Culture ARTICLES 32 Yes, Involvement Matters! The Responsibility of Managers to Retain Women Employees in Organizations

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9. Inspiring Women Personalities to Watch in 2024 Featuring Company Description Dr Kavyachand Yalamudi is the CEO and Managing Director of Khavyaa Hospitals in Khammam, Telangana and also a full-time visiting consultant physician. Dr Kavyachand Yalamudi, CEO and Managing Director Khavyaa Hospitals- Khammam Kalpana Bhatwadekar is an experienced Executive Director with a demonstrated experience of working in the pharmaceutical industry. Kalpana Bhatwadekar, Executive Director Sirmaxo Chemicals Pvt Ltd Prof Dr Parin Somani's noble vision is to provide all with access to education and opportunity to acquire knowledge through skill acquisition, enhance skills and implement knowledge to improve the quality of their lives through the LOSD. London Organisation of Skills Development (LOSD) Prof Dr Parin Somani, CEO and Director Shraddha's passion for digital marketing has driven her to establish her own consultancy, DigiDNA, where she and her team help businesses succeed in the online world. Shraddha Agrawal, Founder and CEO DigiDNA At the helm of BrassGlobe stands Shruti Kothiwal, the visionary Founder, who defies conventional boundaries. Shruti Kothiwal, Founder BrassGlobe

10. Bhatwadekar‘ A Trailblazing Leader Kalpana Empowering the Modern Era by Leading the Way at Sirmaxo Chemicals ‘ At Sirmaxo, we believe in delivering 100% quality in every business aspect. This commitment makes leadership inevitable.

11. Kalpana Bhatwadekar, Sirmaxo Chemicals Pvt Ltd Executive Director

12. Inspiring Women Personali?es to Watch in 2024 K perseverance, and resolve to do all the hard work it takes to achieve the desired success are on display. alpana Bhatwadekar is the best example of how inspiring leadership emerges when an individual’s passion, compassion, commitment, patience, Her multifaceted exposure to Sirmaxo's operational heart not only helped her sharpen her skills but also prepared her for greater leadership responsibilities. With her firm grasp on every aspect of the company, Kalpana’s unique ability to understand and integrate cross-functional processes became a major driving force for Sirmaxo’s evolution. Her journey reflects the importance of a holistic approach to leadership, where understanding each department from the ground up allows for more informed, strategic decisions at the executive level. As the Executive Director of Sirmaxo Chemicals Pvt Ltd, she joined the leadership team alongside her husband, Managing DirectorJaydeep Bhatwadekar, and made an immediate impact on the company’s trajectory. Her expertise as a postgraduate pharmacy topper helped her oversee the Research & Development and Quality departments. Kalpana’s innovative, structured approach ensured that Sirmaxo retained crucial accreditations while embracing new opportunities, helping the company pioneer advancements in various fields under her leadership. This in-depth knowledge of Sirmaxo’s operations laid the foundation for Kalpana’s contributions to the company's growth, both in terms of innovation and quality assurance. Under her guidance, Sirmaxo embraced new accreditations and pioneering initiatives in pharmaceuticals that significantly elevated the company's position in the industry. Kalpana’s leadership remains a testament to how passion, perseverance, and hands-on experience can transform a business and how strong leaders are shaped by their commitment to learning and growing within their fields. Her leadership style, defined by her methodical approach to innovation, played a pivotal role in strengthening Sirmaxo's reputation. Kalpana’s contributions go beyond simply maintaining the company’s standards; she introduced transformative practices that enabled the business to grow and dream bigger. Under her guidance, Sirmaxo has consistently set new benchmarks, fostering a culture of excellence and long-term success. Her ability to merge professional expertise with personal values underscores her role as a true leader. A Leadership Grounded in the Principles of Excellence Kalpana's leadership at Sirmaxo is rooted in the company’s unwavering core values: Quality, Commitment, Responsibility, Innovation, Synergy, and Discipline. These principles serve as the backbone of Sirmaxo’s success, enabling it to deliver impeccable quality across every business function. As Kalpana notes, “We believe in delivering 100% quality in every business aspect. This A Journey at the Forefront of Innovation, Always & Forever! commitment makes leadership inevitable.”‘ Kalpana’s journey reflects the essence of leadership—leading by example, staying committed to continuous improvement, and ensuring that the company remains at the forefront of innovation in its industry. Her journey into the pharmaceutical industry is marked not only by her expertise and structured approach but also by her natural progression as a pharmacist. When asked about the beginning of her career and what motivated her, she reflected on her natural progression as a pharmacist. Starting her career at Sirmaxo, she explored various departments, gaining hands-on experience in research and development, regulatory affairs, IT, purchasing, logistics, quality assurance, and production. This comprehensive knowledge shaped her into a leader capable of driving innovation across the company. Leadership is a way of life, not just a predefined style, as it must be tailored to fit your team.

13. A Transformational Champion Under Kalpana’s guidance, Sirmaxo has embraced a culture of innovation, which has enabled the company to remain adaptable and at the forefront of the ever-evolving pharmaceutical landscape. “Innovation is ingrained in our culture, enabling us to lead the industry,” Kalpana remarks. The company’s continual drive for global reach and improvement ensures that Sirmaxo stays ahead of competitors, holding the highest accreditations in its niche. Conventional approaches do not bind Kalpana’s leadership at Sirmaxo; instead, she tailors her leadership style to fit the complexities of human interaction. She describes herself as a “transformational leader,” a style that allows her to draw out the best in her team and push them to realize their full potential. “Leadership is a way of life, not just a predefined style, as it must be tailored to fit your team,” she states. This customized approach fosters a strong, innovative team culture, empowering individuals to contribute meaningfully to the company's vision. By fostering a forward-thinking approach, Kalpana has ensured that Sirmaxo not only adapts to industry changes but leads them, providing cutting-edge solutions for clients. Her leadership exemplifies the fusion of innovation and adherence to core values, positioning Sirmaxo as one of India’s top enterprises in the pharmaceutical sector.

14. Innova?on is ingrained in our culture, enabling us to lead the industry.

15. Kalpana emphasizes the significance of innovation in business sustainability, highlighting the crucial role it plays in meeting customer expectations. Sirmaxo gathers and leverages customer feedback to ensure its products not only meet but exceed expectations. "Innovation is crucial for business sustainability," she shares, underscoring how customer-centric innovation is the driving force behind their growth. By striking this balance between customer expectations and user experience, Sirmaxo stays at the forefront of the pharmaceutical industry. emphasizing the importance of continuous learning and development programs. The HR department has been instrumental in fostering this growth culture, implementing reward and recognition initiatives to empower employees at every level. Kalpana’s approach to leadership is as much about people as it is about innovation. She views the workforce as the backbone of Sirmaxo’s success and believes that their continuous development ensures the company’s future growth. This emphasis on nurturing talent is key to the organization’s remarkable achievements in the competitive pharmaceutical industry. Sustainability Through Tech Advancements Kalpana’s leadership at Sirmaxo is deeply rooted in values like sustainability, innovation, and technology integration, which are crucial to modern business success. She acknowledges the company’s responsibility to protect the environment, emphasizing its ISO 14001 accreditation for environmental management systems. “Sustainability ultimately leads to business success and benefits future generations,” she explains, pointing out that Sirmaxo’s R&D team ensures most products are biodegradable and organic. A Commitment to Excellence in Every Task According to Kalpana, one of the standout moments in Sirmaxo’s journey was earning the prestigious WHO GMP certificate. It was a challenging process, as the company faced doubts from the authorities about its eligibility way back in 2000. “The name Sirmaxo reflects a commitment to excellence in every task,” Kalpana proudly states. Achieving these certifications, followed by successful export audits from the renowned international agencies, was a turning point that highlighted the company’s dedication to global standards and continuous improvement. On the technological front, Kalpana advocates for a proactive, risk-based approach to business, using technology to drive efficiency and maintain competitiveness in the digital era. Sirmaxo has embraced digitization, automation, and advanced software solutions to optimize operations and prepare for future challenges. “Having a risk-based approach to understanding business is crucial. It lets us hope for the best while preparing for the worst,” Kalpana states, reflecting her forward-thinking approach. These transformative initiatives exemplify how Sirmaxo not only meets but often exceeds industry expectations. Under Kalpana’s leadership, the company has continuously raised the bar by focusing on both internal growth and external excellence, ensuring that every milestone reinforces their core values of quality, commitment, and innovation. Triumphing the Testing Times Together Through this balanced mix of sustainability initiatives and cutting-edge technology, Kalpana ensures Sirmaxo not only remains competitive but also pioneers environmentally and socially responsible industry practices. Her leadership vision is defined by innovation, sustainability, and a relentless commitment to both people and the planet. Kalpana’s leadership was put to the ultimate test during the COVID-19 pandemic. As she recalls, it was a time of immense pressure, yet Sirmaxo’s team showcased extraordinary resilience and dedication. “Despite the challenges, our team worked around the clock to supply medicines to the community,” Kalpana says, reflecting on how the company ensured the safety of healthcare workers. A Trusted Team Player Kalpana’s leadership at Sirmaxo extends beyond technological and environmental innovations—she places a deep emphasis on her team’s growth and empowerment. “Sirmaxo is committed to constant enhancement, which necessitates upskilling and inspiring the team,” she notes, Navigating the pandemic required more than just hard work; it demanded adaptability. Sirmaxo implemented rigorous disinfection protocols, medical aid, travel assistance, and even accommodation for employees whose families were affected by the virus.

16. ‘ economy.‘ Sustainability ul?mately leads to business success and benefits future genera?ons. “Support came from everyone at all levels,” she shares, emphasizing the collaborative spirit that kept Sirmaxo thriving. Kalpana led Sirmaxo through a digital transformation that was crucial for business continuity. “Already thriving in a digital space, we launched various online engagement platforms,” she explains. These platforms allowed the company to maintain seamless communication with partners, ensuring the timely and accurate supply of critical products. By embracing digital solutions, Sirmaxo reinforced its position as a B2B leader while addressing the evolving needs of the global marketplace. As Kalpana looks ahead, her focus is on creating an enduring impact within the infection control sector. She recognizes that aspiring entrepreneurs entering this niche will need both patience and substantial financial backing to succeed. “Ongoing innovation and improvement are key to sustaining a strong position in this industry,” she advises. Her vision for Sirmaxo is clear: to become a leading name in infection control. "Our goal is to meet every requirement across healthcare, pharmaceutical, transport, education, veterinary, and hospitality industries," she says, outlining her strategy for continued growth and expansion. Pharma’s Future Driving Force of Human Imagination’s Ingenuity Kalpana’s story is one of resilience, strategic foresight, and a steadfast commitment to innovation. Her leadership and vision position Sirmaxo as a driving force not only in the pharmaceutical industry but also in advancing India’s Kalpana’s story is one of resilience, innovation, and unwavering commitment to excellence, both in times of crisis and beyond. “Innovation at our core allowed us to thrive in the most challenging of circumstances,” she affirms, solidifying her role as a trailblazing leader.

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18. Kavyachand Kavyachand Yalamudi Yalamudi The Most Formidable Lifesaving Force of Indian Healthcare S in abundance. Furthermore, we could see this 'Woman Power' everywhere as loving, caring mothers, sisters, daughters, wives, friends, companions, nurses and doctors. treeshakti–Women's power is the most formidable force in our world. It could be seen in the form of our beloved Mother Earth providing us with everything Moreover, Dr Kavyachand's educational journey has been enriched by her association with the Royal College in London, United Kingdom, a testament to her global impact in the realm of healthcare. Her continued engagement with this esteemed institution since February 2020 underscores her dedication to advancing medical knowledge and expertise internationally. In a world where the indomitable spirit of womanhood is a driving strength, Dr Kavyachand Yalamudi stands as a testament to the boundless power of women. She embodies the strength, compassion, and resilience that define the feminine force in our lives, much like the nurturing embrace of Mother Earth herself. Dr Kavyachand's educational journey began with an MBBS degree from Rajiv Gandhi University of Health Sciences, setting the stage for her illustrious career. She further honed her skills and knowledge by obtaining an MD in General Medicine at the Dr D. Y. Patil Medical College. Dr Kavyachand Yalamudi, often known as Khavyaa, has earned her place among the most remarkable individuals profoundly impacting our world. Her journey is nothing short of extraordinary, and her achievements are a beacon of inspiration to all. In her role as a healthcare professional, Dr Kavyachand possesses a wealth of experience in managing both acute and chronic illnesses. Her approach extends beyond mere treatment, as she greatly emphasises preventive care and health education. Through her practice, she empowers patients to take charge of their well-being and make informed decisions about their health. As a distinguished Consultant Physician, Endocrinologist, and Diabetologist, Dr Kavyachand boasts an impressive clinical career spanning over a decade. Her unwavering commitment to healthcare and relentless pursuit of excellence have rightfully earned her the prestigious Streesakti Award in 2017, a testament to her steadfast dedication to her field. In the same year, she was honoured with the Ugadi Puraskar, further solidifying her status as a visionary leader. Along with her regular duties as the Managing Director and CEO of Khavyaa Hospitals- Khammam, Dr Kavyachand is a Full-time Visiting Consultant Physician, Endocrinologist, and Diabetologist at Medicover Hospitals India since March 2020; Physician at Q1 Hospitals, since Dec 2017, Full-time Editorial Board Member at International Journal of Medical Research and Review, since March 2020, Ÿ International Journal of Thyroid Disorders and Therapy, since January 2020, Ÿ International Journal of Immunology, New York, Ÿ Frontier Journal of Medicine and Surgery, Ÿ International Journal of Current Research, France, Ÿ Ÿ Ÿ Dr Kavyachand's academic accomplishments are nothing short of stellar. She is a Fellow of the Royal College of Physicians, a recognition bestowed upon those who have demonstrated exceptional expertise in their respective medical fields. Her pursuit of knowledge led her to attain a Fellowship and Masterclass in Diabetes complications. This specialization highlights her commitment to tackling one of the world's most pressing health challenges. 16 | Dec, 2024 | www.womenworldindia.com

19. We have improved the quality of life of many Diabe?c pa?ents who are on insulin treatment by conver?ng them to Oral Hypoglycemic drugs without Insulin. Dr Kavyachand Yalamudi Managing Director and CEO Khavyaa Hospitals- Khammam 17 | Dec, 2024 | www.womenworldindia.com

20. Inspiring Women Personali?es to Watch in 2024 Masterclass in Diabetes and Endocrinology, London, Greater London, United Kingdom, since June 2018. In the past, Dr Kavyachand has worked as a Full-time Consultant Physician, Endocrinologist, and Diabetologist at Ramesh Hospitals from Dec 2020 to October 2021 and Apollo Hospitals from August to Dec 2020, and as a Physician at Newlife Hospitals, Khammam, from January 2016 to Dec 2017. Dr Kavyachand's journey is one of resilience, determination, and a deep-seated commitment to improving the lives of others. Her unwavering dedication to healthcare and remarkable achievements have rightfully earned her a place among The10 Visionary Leaders Under 35 To Watch, a recognition that underscores her significant contributions to the world of medicine. International Journal of Infectious Diseases and Therapy, United States, Ÿ Journal of Medical Research, India, since May 2019. Full-time Reviewerat International Journal of Health Sciences, since Dec 2019, International Journal of Clinical Endocrinology and Metabolism, since Nov 2019, International Journal of Obesity, since Nov 2019, Journal of Clinical and Diagnostic Research, since Oct 2019 (Best Reviewer Award), Royal College of Physicians of Edinburgh Venue & Events, since October 2014, Annals of Internal Medicine, since Sep 2019, American Diabetes Association, of 4Diabetes journals of ADA-USA, since June 2019, Dr. Mohan's Diabetes Institute-India Diabetology journal 'J Diabetol,' since April 2019, International Journal of Diabetes and Endocrinology, London, UK, since October 2018, Ÿ Dr Kavyachand spoke in an exclusive interview with Insights Success, the highlights of which are given herein. As we delve further into her journey, we gain insight into the transformative impact she continues to have on the healthcare field and the lives of those she touches. Ÿ Ÿ Ÿ Ma'am, as a visionary leader in the industry, could you take us back to the beginning of your journey? What motivated you to step into this dynamic ecosystem? Ÿ Ÿ Ÿ I started my journey as a consultant in different corporate hospitals, which gave me the idea and guidance to start my business and succeed. We provide healthcare to most of the population in and around Khammam district, Bhadradri district – Telangana state- India. My parents, Ravindar Yalamudi – Chairman and Parupalli Prasuna- Chief Operations Officer – Khavyaa Hospitals Khammam and my family have encouraged me to enter this business and supported me. Ÿ Ÿ Full-time Peer Reviewer at The European Medical Journal, London, UK, since April 2019, American Journal of Internal Medicine, USA, since April 2019, International Journal of Creative Research Thoughts, India, since April 2019. National Ambassador of Bentham Science, India, since August 2019; nternational Internal Medicine Member American College of Physicians, Philadelphia, Pennsylvania, since Nov 2018; Physician member Indian Medical Association, Visakhapatnam, Andhra Pradesh, India, since June 2018; and Accredited by Royal College of Physicians-London Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ 18 | Dec, 2024 | www.womenworldindia.com

21. Khavyaa Hospitals Khammam has emerged as India's leading hospital in its niche. Could you share the guiding philosophy that has propelled your organization's success? How does your hospital integrate these principles into its core functioning and contribute to a technovative future? Khavyaa Hospitals Khammam is the first hospital in Khammam to start using Artificial Intelligence in Endocrinology and Diabetology. Our Electronic Health records and laboratory tests are in sync with Artificial Intelligence, which helps us in early diagnosis and early prediction of complications of Diabetes, Thyroid disorders and other Endocrine problems and hormonal imbalances. The workforce is the cornerstone of any successful organization. How does your hospital foster a culture of growth, skill development, and empowerment among its employees? Yes. Commitment, courage and consistency are my mantras for success. My parents and family have played a major role in the firm's success. The industrial landscape is continually evolving. Please brief our audience about your firm's USPs and how you are currently positioned as one of the best hospitals. Khavyaa Hospitals Khammam major USPs- Khavyaa Hospitals is the first Endocrinologist, lady physician, and AI-equipped hospital in Khammam and Bhadradri districts – Telangana state. We are positioned at number one in terms of services in the fields of Endocrinology, Diabetology and General Medicine. We train staff, nursing students, and DMLT pursuing students in our Khavyaa Hospitals- Khammam and provide jobs to many. We offer different works to different staff, improving their skills and empowerment. Major USP- We have improved the quality of life of many Diabetic patients who are on insulin treatment by converting them to Oral Hypoglycemic drugs without Insulin. As a leader in India's industrial sector, your hospital has likely faced its share of challenges. Could you share an instance where your team's resilience and ingenuity triumphed over adversity? Your visionary leadership style is often recognized as a driving force behind your hospital's achievements. Could you shed light on your approach to leadership and team building within the organization? We faced lots of challenges being a women-led company. We have strengthened over time by introducing unique advancements in diagnostics and treatment of all diseases. The COVID-19 pandemic has reshaped industries globally. How has your hospital made contingency plans for similar uncertain events? My vision is to provide quality healthcare to all patients at Khavyaa Hospitals- Khammam. We have excellent management, Excellent staff, Healthcare providers and Marketing executives. Our marketing strategies have made our brand the most unique one and made our brand reach many places in India. We have full equipment, staff and resources ready to fight any sort of pandemic. We plan to collaborate and introduce insurance policies for COVID-19-affected patients and all other diseases to provide quality treatment as soon as possible. The essence of healthcare lies in innovation, disruptions, and enhancing the end-user experience. How does your hospital strike a balance between operational efficiency and customer satisfaction? Looking to 2024, what is your vision for your hospital? How do you aspire to continue significantly impacting India's healthcare landscape? We have a 95% retention rate of patients. We provide follow-ups and medications on a regular basis. We have improved the quality of life of many Diabetic patients who are on insulin treatment by converting them to Oral Hypoglycemic drugs without Insulin. Our Vision for 2024 is to make Khavyaa Hospitals Khammam services and Healthcare reachable to everyone in Telangana state and Teleconsultation available to other parts of India. We are planning to expand to other branches and States as well. Digitalization and technological advancements are crucial aspects of the modern industrial ecosystem. 19 | Dec, 2024 | www.womenworldindia.com

22. 5 Wa y s t o Empower Women at Organizations and Cultivate a Greate Inclusive Culture W wherein having a culture where women are empowered and succeed in today’s work world is important to address the dynamic circumstances at the workplace. An organization that provides equal chances and facilities to women employees is a progressive firm. omen's Empowerment inspires creativity, enhances the organizational staff morale and fosters sustainable development. This is a way Moreover, such companies impart a support system for women, implying a more diverse outlook. These distinguished firms have their workplaces decorated with the values and respect for the employees. The following are five realistic methods of how women can be engaged in organizations and how the culture of an organization can be truly made inclusive. 1. Employment Equity Opportunities for Career Progress This is why one of the greatest ways of empowering women in the organization is to ensure that all women have the same opportunities as everyone when it comes to promotion. Gender should not be a bar when it comes to promotions or leadership positions. It is suggested that organizations should have processes for the development of careers rather than relying on the hidden aspects of decision-making, prejudice, preference, or favouritism. 20 | Dec, 2024 | www.womenworldindia.com

23. Make It Inclusive! Inclusive! 21 | Dec, 2024 | www.womenworldindia.com

24. One of the ways that can be of assistance in the improvement of women’s career plans is mentorship and sponsorship. The mentor navigates, tells stories and helps in tackling challenges. A sponsor actively promotes the concept of career mobility for the individual that is being sponsored. These will support women with skills, confidence, and opportunities for advancement in an organization. responsibilities. This can be achieved through offering work options including teleworking, flexitime and paid parental leave. Many companies are demonstrating the ways they care for workers’ health and their private spheres. Flexible work policies are not only of benefit to women but also help create a gender-equal employment environment. The masculine role also has the benefit of being able to work from home, which means that other caregiving responsibilities ought to be decentralized making the workplace an equitable gender place. 2. Ensure Equal Pay and Benefits One of the most basic ways of empowering women in the workplace is through pay equity. The gender pay gap remains one of the persistent aspects in many industries, women and men are paid differently for the same work. 5. RESPECT FOR ACHIEVER: Celebrate and support women’s achievements It is imperative to promote women's achievements in order to foster an enabling and all-embracing culture. This recognition and celebration can go a long way toward boosting morale since women in the organization are celebrated for their hard work, leadership and creativity, these actions serve to inspire others to emulate those who have already set the pace. This may be in the form of intrapersonal recognition, perhaps during meetings and circulation of awards in newsletters or acknowledging employees’ work milestones and indeed their work anniversaries. Equitable pay practices also cover benefits. Women should have the same benefits as men such as maternity leave, health insurance, and retirement plans in order to give them a valued and supported sense of themselves, professionally and personally. This is especially significant in an organization that fosters an inclusive culture where women believe that what they do has real value and is rewarded. 3. Foster an Open and Supportive Workplace Environment An inclusive culture is based on a workplace that encourages open communication, collaboration, and respect. Empowering women begins with creating an environment where women feel comfortable sharing their ideas and concerns without fear of judgment or discrimination. Encouraging diversity in team discussions and leadership meetings can help amplify women's voices, ensuring that their perspectives are considered when making decisions. Also, fostering women for networking and forτινpositioning them in places like conferences, trade shows, and substantive skill enhancement meetings will assist them in furthering their contacts and recognition in the organization. In essence, when women have it easy they are likely to remain productive and retain leadership positions within the company. Closing Remarks Providing DEI for all staff will raise awareness for unconscious bias and make employees understand how to build up a good support environment in the workplace. Having clear policies concerning harassment and discrimination, even adopting a zero-tolerance attitude towards those behaviours, will add safety to women in the workplace. Empowering women in organizations the process is purposeful and takes some time. Such practices make organizations come up with policies that enable women to be empowered in workplaces, these include; Equal Opportunities for Women in Career Progression; Equal wages for equal work; Embrace of work environments that support accountable disclosure; Workplaces that fully support improved work-family balance; Lastly, recognition and celebration of women achievements. If more credit is provided to women so that they can develop in their careers, the world becomes enriched as the environment in that organization becomes productive, creative, innovative and diverse enriching the whole organization. 4. Encourage Work-Life Balance and Flexibility Empowering women in organizations means enabling them to have a healthy work-life balance. This is an aspect where some challenges differ from the other, mostly concerning their roles at workplaces, their households, as well as other 22 | Dec, 2024 | www.womenworldindia.com

25. Being your own boss

26. Prof Dr Parin Somani CEO and Director, London Organisation of Skills Development (LOSD) Prof Dr Parin Somani Leveraging Transformative Power of Education to Break Poverty Cycles and Foster Informed Decision-Making 24 | Dec, 2024 | www.womenworldindia.com

27. Inspiring Women Personali?es to Watch in 2024 R entrenched norms and traditional frameworks. These leaders aren't content with the status quo. They see the limitations built into existing systems – standards that have become ingrained and traditional frameworks that restrict progress. These leaders are adept at dismantling these barriers. They challenge assumptions, question established hierarchies, and forge new paths that break free from the constraints of the past. This allows for innovation, inclusivity, and a more dynamic approach to tackling challenges. evolutionary leadership is adept at breaking barriers built into the structures of empower individuals and societies to reach their full potential through skill development. they emphasize continuous innovation and responsiveness to the evolving business landscape. "Our Global Research Conferences (GRC) believes research is essential for sustainable development, offering a platform for researchers, scholars, academics, specialists in their field and students to share knowledge and find solutions to contemporary challenges." According to Prof Dr Somani, the guiding philosophy behind the success of the London Organisation of Skills Development (LOSD) is their unwavering commitment to lifelong learning, inclusivity, and empowerment. "We believe in the transformative power of education to break poverty cycles and foster informed decision-making. Our seven initiatives reflect this philosophy:" GRC facilitates live, virtual, and poster presentations and roundtable discussions at international academic institutions. The Conference Proceedings are published with an ISBN, and each manuscript has publication opportunities in the Global Research Journal and GRC Proceedings. GRC allows everyone to explore the latest trends, discuss challenges, and network globally. This commitment to research and innovation ensures that LOSD provides cutting-edge solutions to its clients, driving positive change through knowledge sharing. Register nowif you are passionate about creating positive change through research. The upcoming GRC is at King's College, Cambridge, and online, from 7th – 10th August 2024 with the theme 'Sustainability and Resilience in a Changing World 2024.' Abstract submission is currently open. Please email admin@globalresearchconferences.co m. • LOSD Publishing offers comprehensive publishing and writing services. SkillFlex provides a range of online courses. SkillCast is our engaging podcast. Skills Live features short, impactful talks. LOSD Excellence Awards recognise outstanding individuals and organisations. LOSD Business Wellbeing Retreats for entrepreneurs and professionals. Global Research Conferences (upcoming at King's College, Cambridge, and online, from 7th- 10th August 2024) and the Global Research Journal provide platforms for presenting research. Prof Dr Parin Somani rises as the mightiest leader of that revolution – change and innovation. She is the CEO and Director of the London Organisation of Skills Development (LOSD). However, her journey began much earlier, in the 1980s, when she worked as a TV presenter and freelance journalist while contributing to her local newspaper. During this time, she faced significant social stigmas related to gender. A double battle with aggressive cancer profoundly impacted her perspective on life and the inherent value of humanity. These experiences underscored the importance of seizing each moment. • • • • • • A Compassionate Mission These initiatives collectively drive our mission to help individuals and societies achieve their full potential. An Inspirational Force Driven by a desire to serve others and create positive global change, Prof Dr Somani developed a deep passion for lifelong learning and education. This passion fueled the creation of LOSD and initiatives like the Global Research Conferences (GRC) and Global Research Journal (GRJ). She aims to Empowering Research Mindset Prof Dr Somani's leadership and team- building approach is rooted in empowerment, collaboration, and recognition. She believes in fostering an environment where team members feel valued and motivated to contribute In the continually evolving global business landscape, to ensure LOSD remains adaptable and ahead of industry trends, Prof Dr Somani says 25 | Dec, 2024 | www.womenworldindia.com

28. www.globalresearchjournal.info We believe in the transformative power of education to break poverty cycles and foster informed decision-making. 26 | Dec, 2024 | www.womenworldindia.com

29. www.globalresearchconferences.com 27 | Dec, 2024 | www.womenworldindia.com

30. Shraddha Shraddha Agrawal Agrawal A Versa?le and Accomplished Digital Leader Driving Excellence with DigiDNA D A Trailblazer in the Marketing World igital marketing has fundamentally reshaped how businesses of all sizes operate and reach customers. According to an adept digital marketeer, Shraddha Agrawal, while traditional marketing involves a scattershot approach, placing ads in broad mediums like newspapers or TV, digital marketing allows laser-targeted campaigns to reach specific demographics, interests, and online behaviour. Shraddha says, “This translates to higher engagement and return on investment (ROI) for businesses. That is how we at DigiDNA help our client maximize returns on their marketing investment.” learn more about digital marketing after seeing its revolutionary potential.” After more than 13 years of experience in digital marketing, the tremendous demand and potential expansion of the digital market in the future decades sparked her enthusiasm even more. The constantly shifting nature of the profession, as well as the ability to make a concrete impact on the success of businesses, motivated Shraddha to enter it with excitement and commitment. Throughout her career, Shraddha has consistently raised the performance bar, both for herself and her team, earning recognition and multiple awards for her outstanding contributions. Her commitment to continuous learning and staying abreast of the latest trends in digital marketing strategy sets her apart as a perpetual learner and industry influencer. Shraddha's proficiency spans a wide range of areas, including Search Engine Optimization (SEO) and Search Engine Marketing, Paid ads, Content Marketing, B2B Lead Generation, Analytics, and Digital Marketing Funnel strategies. Her strategic prowess and innovative mindset have propelled DigiDNA to new heights, positioning the consultancy as a trusted partner for businesses seeking to optimize their digital presence and drive growth. An Innovative Data-Driven Viewpoint Behind their emergence as one of India's best marketing enterprises, Shraddha says it is their guiding philosophy based on innovation and data-driven tactics. “We think that to be competitive in the digital marketing world, we must continually explore new ideas and technology,” she says. “We use data insights to successfully adjust our tactics, optimizing performance and generating demonstrable results for our clients.” Thus, their dedication to perfection means they uphold uncompromising quality and professionalism in all they do, cultivating a culture of continual Shraddha stands out as a trailblazing figure in the marketing industry, renowned for her exceptional leadership and innovative approach. As the Founder and CEO of DigiDNA – a Digital Marketing Consultancy, Shraddha has cemented her reputation as a versatile and accomplished leader who focuses on driving results and inspiring teams to excel. With over 13+ years of experience and a Master's in Business Administration and IIM Indore alumni, she brings a wealth of expertise, particularly in domains such as fintech, travel and tourism, US healthcare, and cloud computing. Shraddha’s career in marketing began with a desire to understand customer behaviour and use technology to create effective campaigns. Reflecting on it, she says, “Coming from a traditional business background, I was driven to 28 | Dec, 2024 | www.womenworldindia.com

31. Aspire to achieve higher expecta?ons and dream big; rise for the stars, and even if you only reach 30%, consider yourself successful. Shraddha Agrawal, Founder and CEO, DigiDNA 29 | Dec, 2024 | www.womenworldindia.com

32. Inspiring Women Personali?es to Watch in 2024 earning and progress. l “This concept helps us to stay adaptive, dynamic, and prepared for success in a constantly changing business.” experiences that resonate with their target audience and their expectations. respond to changing market trends and provide unique value to our clients in today's digital economy.” In the realm of marketing, technology plays a pivotal role in enhancing efficiency. Shraddha, too, agrees that technology is essential for optimizing their services and keeping ahead in the digital age. DigiDNA uses the power of cutting-edge technologies and platforms across all aspects of digital marketing, including SEO, PPC, lead generation, website creation, content marketing, and more. The team, guided by Shraddha, uses innovative technology to expedite operations, analyze data insights accurately, and offer customized marketing campaigns that provide concrete results for their clients. Shraddha says, “From AI- driven tactics to data analytics tools, our creative approach enables us to Fostering an Empowered Team The workforce is the cornerstone of every successful organization. Believing in it ardently, Shraddha says she leaves no stone unturned to foster a culture of growth, skill development, and empowerment among her employees. “As someone with substantial industry expertise, I consider it both a privilege and a duty to nurture and assist my team on their professional and personal development journeys. Fostering a culture of growth, skill development, and empowerment is more than a checkbox at our organization; it is ingrained in our DNA. We go above and beyond The Marketing landscape is continually evolving. In such a scenario, to ensure that their organization - DigiDNA, remains adaptive and ahead of industry trends, Shraddha says they prioritize constant learning and being on top of the latest developments in digital marketing technologies. “We exceed our clients' expectations by cultivating an innovative culture and encouraging our team to experiment with new ideas.” “Our inventive attitude promotes team experimentation, and our strategic development in various industries and geographic locations allows us to react to changing market situations,” adds Shraddha, whose leadership style is rooted in empowerment and unity. She believes in creating a supportive atmosphere in which each team member feels respected and encouraged to offer their own distinctive skills and ideas. “We've established a strong, cohesive team that drives our company's success by putting open communication, trust, and professional growth first,” she states. Techno-Tactics The essence of marketing lies in bringing innovation and advancements to the sector in which one works. Shraddha says DigiDNA balances operational proficiency with user experience by emphasizing customer- centricity and agility. They continually update their tactics by employing data analytics and user input to provide frictionless and personalized 30 | Dec, 2024 | www.womenworldindia.com

33. traditional approaches by offering chances for ongoing development, personalized mentoring programmes, and a friendly work atmosphere in which everyone feels respected and heard.” Shraddha vehemently believes that a great team is more than just individuals working together; it is about building trust, respect, and common goals. “That is why I make it my mission to invest in our team's professional growth and well-being, acknowledging that a motivated and engaged team is essential to our company's success.” Countering Challenges As a leader in India's corporate sector, DigiDNA faced its share of challenges. However, Shraddha says her team's resilience and ingenuity have helped them triumph over adversity on several occasions. One example is when they had a serious market shift for external reasons. the status quo, and follow your passions with tenacity and perseverance. She adds that as they traverse India's volatile marketing environment, their mission is to create innovation, provide excellent customer outcomes, and help businesses succeed. “We understand that success in digital marketing necessitates consistent work and attention, which is why we are devoted to saving that time and encouraging our team to develop and produce something new every day.” Surround yourself with helpful people, seek mentoring, and never stop learning and improving. Aspire to achieve higher expectations and dream big; rise for the stars; even if you only reach 30%, consider yourself successful. It is crucial to recognize the value of resilience and multitasking, as well as to advocate for oneself. Don't be afraid to ask, negotiate, and claim what you deserve. Your achievement is due to your tireless effort and dedication. “Through collaborative problem- solving and creative brainstorming, we immediately altered our strategy to meet the new difficulties, ultimately emerging stronger and more resilient than before.” They also had to deal with the difficulty of parting ways with customers with unreasonable expectations or who constantly gave them negative feedback. “Despite these challenges, our team remained focused and adaptable, ensuring we were committed to providing superior services and meeting our objectives.” “With a long-term perspective and preparation for the future, we hope to broaden our reach, strengthen our alliances, and maintain our position at the forefront of marketing excellence,” concludes Shraddha, who, beyond her professional achievements, is a firm believer in maintaining a harmonious balance between her family and professional life. Widening the Wings Looking to the future, Shraddha divulges that their mission is more than simply reaching short-term goals; it is also about building a foundation for long-term development and success for any business that uses expand digitally. “Looking ahead, our company's goal is based on the concept that digital marketing is a journey rather than a destination.” This holistic approach enhances her well-being and positively impacts her professional endeavours, fuelling her drive for success and continued excellence. As an influential woman leader in the marketing industry, Shraddha Agrawal exemplifies the power of determination, innovation, and a steadfast commitment to excellence. Being Your Best Self DigiDNA to Admired as the resolute leader in the industry, Shraddha says, “To all the aspiring entrepreneurs, especially women establishing the marketing business, my advice is to embrace your unique strengths and perspectives.” Do not hesitate to take risks, challenge 31 | Dec, 2024 | www.womenworldindia.com

34. Yes, Involvement Matters! 32 | Dec, 2024 | www.womenworldindia.com

35. The Responsibility of Managers to Retain Wom Employees in Organizations R Taking inspiration from these leaders, many women started entering the world of employment and working. This improved company culture as well as boosted productivity. However, the ratio of dropping out of the office and taking work breaks has not been minimised. ight from Falguni Nayar and Anjali Sud to Leena Nair and Kiran Mazumdar-Shaw, each woman leader has brought something new to the table. Regarding this, managers at workplaces play an important role. It is their responsibility to create an inclusive environment for women that includes equal opportunities and payment. This article sheds light on the ways by which managers can retain their female employees. 1. Give Sponsorship to Female Employees To sponsor is to believe, to acknowledge, to support. It means that women employees who have done their best and have a way to showcase their efforts. It is the receipt that tells their work is apt and with the right people. According to research, women with sponsors have higher chances of staying in the organization than women with no sponsorships. 2. Foster Female Participation in Significant Roles 350+ studies have mentioned that when the part or involvement of any employee is less significant in a particular environment, then it reduces his/her confidence and risk-taking ability. However, if that person receives appropriate help, his/her career becomes the cherry on top. Never underestimate the power of simply saying, ‘You should take on this role or apply for this position’ or ‘You did well on this project.’ 33 | Dec, 2024 | www.womenworldindia.com

36. 3. Ensure that your team recognizes a diversity of communication styles 8. Analyze task allocation to identify patterns that subtly disadvantage female employees Some employees are taught that it's improper to ‘sing their own praises.’ Discuss with your team the need to listen to all kinds of communication styles—not just from the loudest and most frequent team members or from people who feel comfortable speaking of their own successes. Make an effort to listen actively to quieter team members. Each employee has a creative side and if given a chance to explore, they can be a huge part of the success of the company. However, it is seen that women in leadership or female employees have less visible tasks. Now, it is the manager’s responsibility to keep track of the assigned tasks. 9. Ensure that performance evaluation instruments or processes are results-based and avoid unconscious biases. 4. Provide women with good opportunities to demonstrate their technical abilities Use concrete examples to support all evaluative statements. Ensure that promotion and resource allocation policies do not unfairly penalize employees (e.g., for using flextime, or working from home). Assign explicit responsibility for technical assignments with defined deliverables and expectations to female employees. This allows women to demonstrate clearly their technical abilities—something that research shows can be more difficult to do when one is a minority on a team. 10. Monitor recruitment, retention, and advancement 5. Make sure women understand ‘It's not just about technical competence’ Track the demographics of applicants who are interviewed and who are offered positions, as well as employees who remain, leave, are promoted, and receive pay increases. That information will help you see how well you are doing on your goals and what needs improvement. Addressing Pay Inequality An all-rounder employee always gets rewards and is always appreciated. However, sometimes, employees have misconceptions regarding their contributions at the workplace. ‘Doing a great job—that is what makes you make you succeed. This is not enough for today’s work environment. Managers must train their female employees to be well-rounded—business acumen, company policies and industry knowledge. Pay equity is another vital area that affects the retention of women employees. Most studies have indicated that women, on average, earn less than their male counterparts in the same jobs, which may bring about dissatisfaction and turnover. Managers should advocate for fair pay practices and ensure that women are paid equitably for their input. Pay structures that are transparent with regular audits can help identify pay gaps that exist. 6. Provide early, ongoing, and specific feedback Do not depend on imprecise assessments such as ‘you should be a more team player.’ See to it that all criticisms are specific, contrasted between real performance and expectations and illustrated with concrete examples of how things have been done well and not so well. The End Note In the end, it is the manager who plays a key role in creating an environment where women feel valued, supported, and equipped to succeed. A culture of inclusion, career development opportunities, support for work-life balance, and pay equity are some of the ways managers can ensure that women not only stay with the organization but also thrive and contribute to its long-term success. Today, in a competitive business environment, it is going to be the organizations that best value retaining diverse talent that are best positioned for innovation and growth and, ultimately, for success. 7. Treat the employees as individuals not representatives of groups Avoid drawing attention to workers based on their gender, race/ethnicity, or disabilities. Do not forget the fact that people from underrepresented groups can share common experiences. They are not ‘representatives’ of the group. They are individuals with some personalities. Managers have to see this difference and welcome them with their pros and cons. 34 | Dec, 2024 | www.womenworldindia.com

38. Kothiwal Redefining Craftsmanship from Tradition to Innovation Shruti Kothiwal | Founder | Brass Globe 36 | Dec, 2024 | www.womenworldindia.com

39. Beyond business, it’s about preserving our heritage and supporting our local artisans. S hruti Kothiwal stands as the driving force behind Brass Globe,a world where the air echoes with the clinking sounds of metal meeting metal and crafted into exquisite shapes. In an age dominated by commerce, she found her passion in reviving the legacy of traditional handicrafts. determination that fuelled her endeavors. “I saw potential, a hidden treasure waiting to be unearthed.” Amidst the clinking sounds of metalwork and the hustle and bustle of the market, Shruti envisioned something grand. It was about creating a legacy, a brand that would stand the test of time. That vision took the form of Brass Globe, a venture that would not only be a face for Shruti and her dedicated team but, most importantly, a tribute to the skilled artisans who breathed life into their creations. With a background in MA in Sociology, she deeply understands the human impact of her products, making client health a priority. Being the determined Founder, Shruti has led her company in all aspects, from operations to marketing, elevating Brass Globe nationally and internationally. Yet, her journey wasn’t a smooth sail. Building a brand without external funding is a battle she fought with grit, proving that ‘there’s no Gain without Pain.’ “Brass Globe became more than just a business for us. It became a symbol of dedication, craftsmanship and a deep- rooted connection to our roots,” Shruti shares. The journey was far from easy. There were hurdles and challenges that tested their resolve. Yet, in the face of adversity, Shruti remained unwaveringly optimistic. Beyond the boardroom, Shruti finds solace in travel and music, showcasing a balance between the fierce entrepreneur and the free spirit. Through Brass Globe, her vision extends beyond profit margins and more into community, quality and building a happier, healthier world. In her hands, brass isn’t just metal—it’s a bridge connecting cultures and hearts. “I always knew there would be challenges,” she states with a confident smile. “But challenges are just stepping stones to success. With determination and hard work, we can overcome anything.” For Shruti, every setback was an opportunity to learn, adapt and grow. The artisans, the backbone of Brass Globe, became the driving force behind every creation. Their dedication and passion transformed raw brass into exquisite pieces of art, each telling a unique story. Through ups and downs, the team persevered, their hands crafting intricate designs that captured the essence of tradition and modernity. Let’s discover the perfect blend of heritage and innovation, embracing quality, community and a healthier lifestyle! Trailblazing through Traditions In the heart of Moradabad, the City of Brass, a remarkable journey began amidst the chaos of the Covid era. With a keen eye for the untouched aspects of the local retail business, she ventured into the world of brass products. “As we move forward, our focus remains on quality, craftsmanship and honouring the legacy of the artisans,” Shruti asserts. And so, amidst the echoes of hammering and the aroma of brass, Brass Globe continues to shine with the vision of one woman and the dedication of many, “In the beginning, Moradabad’s brass market was quite disorganized,” Shruti recalls, her eyes reflecting the 37 | Dec, 2024 | www.womenworldindia.com

40. Inspiring Women Personali?es to Watch in 2024 illuminating the path for all who dare to dream in the City of Brass. For Shruti, effective communication is key. A friendly, open environment is vital. People thrive when they’re comfortable communicating freely. That’s the essence of successful team building. Recalling the events in her life during the pandemic around the same time Brass Globe was born, “COVID-19 disrupted my plans; I had to pause my PhD preparations and return to my hometown,” Shruti reflects. But from adversity emerged opportunity. She began working with her father, eventually establishing BrassGlobe. In her company, these principles blend seamlessly, creating not just a team but a cohesive family working towards a shared dream. This unity, understanding and shared vision are the pillars of the remarkable team that propels Brass Globe toward excellence. Surprisingly, Covid-19 turned out to be a turning point, propelling her venture forward. It’s proof that from challenges, new beginnings can emerge, reshaping paths in unexpected, positive ways. Skills, Growth and Empowerment Shruti understands what her team needs to thrive. “In any workplace, it comes down to three crucial elements: fair compensation, recognition and a conducive work environment,” she affirms. “I make sure these aspects are well taken care of in my company.” Mastering the Metal Shruti’s approach to her team is nothing short of familial. “I see my team as my extended family,” she emphasizes. Their dedication is a personal commitment to the vision. They’re partners, deeply attached to the company. Her flat hierarchy eases communication. This structure simplifies the ability to handle these needs and that’s an advantage. “We’re all in this together,” she says. This connection translates into a vibrant work culture. Recognizing and nurturing their unique talents creates a positive atmosphere; Shruti explains, “When everyone excels individually, the collective strength of the team skyrockets. It’s about unlocking each person’s potential.” The work environment is equally vital. It’s universal—the environment decides if employees stay or leave. For startups, vacancies can be a major setback, consuming time and resources. Early-stage hiring, especially when looking for passion over experience, can be challenging. Shruti’s approach goes beyond professional development. “I encourage dreams and personal growth,” she explains. “I see my team as an extension of my family and help them build their skills and personalities.” Tempered in Tradition, Forged in Tomorrow “At Brass Globe, our unique selling points are clear,” Shruti emphasizes, her confidence evident. “We focus on quality, service and price, ensuring our customers get unparalleled value.” Quality takes center stage. “Brass is an investment, much like gold. People choose us for the real deal, a top-notch quality that elevates not just their kitchen but their lifestyle.” Service is where the bond strengthens. The commitment doesn’t end with a sale. Shruti personally handles customer queries even after a month, fostering a strong connection that goes beyond transactions. 38 | Dec, 2024 | www.womenworldindia.com

41. Finally, it’s about affordability. “Having our own manufacturing unit lets us offer the best prices in the market,” Shruti states firmly. “Our dedication to quality, unwavering service and competitive pricing makes Brass Globe the ultimate choice for those seeking the finest in brass products.” This platform simplifies the process. Customers can easily access product details, saving time for them and the team. Basic queries are answered instantly. Plus, automation has revolutionized order placement and payment processing. Shruti emphasizes, “It’s about efficiency and convenience, both for our customers and us. It’s a win-win situation.” Innovate, Disrupt, Delight! Brass Tacks and Beyond Understanding the customer is paramount for Shruti. “To ensure satisfaction, knowing our ideal customers inside out is key,” she emphasizes. “Our market segmentation revolves around demographics and needs. Our clientele mainly aged 30-45, values health benefits and quality. They’re willing to invest for that assurance.” Being a small team the major problem she faces is backup, if someone is on leave it directly affects the business. That’s the major issue being faced right now. Shruti notes. “It’s a challenge we face. Sometimes, inventory issues add to the complexity. But amidst these challenges, we’re growing. We’re actively addressing these obstacles, ensuring our progress isn’t hindered. It’s about adaptability and perseverance, qualities essential in the journey of growth.” But for Shruti, customer care doesn’t end at a sale. “Post- purchase assistance is vital,” she states. “I’m here for them even after the sale, resolving their queries promptly.” This ongoing support creates a strong bond that they stay connected and satisfied with Brass Globe. It’s not just a transaction but a relationship built on trust and care. Moulding Metal, Shaping Futures “In the future, I envision BrassGlobe becoming a leading brand, offering top-quality brass, Kansa and copper kitchenware and home décor items,” Shruti shares, her vision shining brightly. From Brass to Brilliance So, right now this is the motive Shruti is driving into, to make Brass Globe an Indian leading company in its niche. The guiding philosophy that has propelled the organization’s success till now is the optimism that she carries within herself. Their products blend authenticity, affordability and aesthetics. They add a touch of tradition and promote a healthy lifestyle. What’s more, they’re an investment—their resale value adds to their appeal. Beyond business, it’s about preserving our heritage and supporting our local artisans. It’s about enriching lives and connecting with our roots, all while ensuring quality and affordability for the customers. Shruti shares, “The relationship I maintain with my team and the customers is what it makes them bond with me.” Her teammates work as if that is their own company, and this is what helps Brass Globe to deliver the perfect orders. “In her Moradabad-based enterprise, there are no other women in this line of work,” Shruti notes. Yet, it’s the local artisans who work on my products that set them a step ahead of the rest. The invaluable contribution of these skilled artisans forms the cornerstone of her company’s future success. “Their craftsmanship is our secret weapon, propelling us towards becoming a leading name in the industry,” Shruti affirms. The Brass-roots of Our Digital Journey “In the beginning, I ventured onto YouTube, then expanded to other platforms. Now, we’ve streamlined our services through our website,” Shruti explains, her enthusiasm apparent. 39 | Dec, 2024 | www.womenworldindia.com

42. You will be defined not just by what you achieve, but by how you survive.

44. www.womenworldindia.com W O R L D I N D I A