Most Influential Women In Marketing, 2024

W O R L D VOL-05 | ISSUE-03 | 2024 M A G A Z I N E Becca Hoeft Purpose-Driven Leadership in Industry Transformation Most Influential Women in Marketing, 2024 Becca Hoe? CEO & Founder Morris Hoe? Group “Becca loves growing brands. It’s what she does.”

Leadership is not about being the best It is about making everyone else better.

n 2024, the field of marketing witnessed a remarkable surge of I influence from dynamic women leaders who left an indelible mark on the EDITOR’S industry. From innovative campaign strategies to groundbreaking advocacy work, these trailblazers reshaped the narrative of marketing, setting new standards for creativity, inclusivity, and impact. Their visionary leadership View propelled brands to unprecedented heights, capturing the hearts and minds of consumers worldwide. These influential women navigated through challenges with resilience and determination, championing diversity, equity, and sustainability in their marketing endeavors. Their ability to harness the power of storytelling, data analytics, and digital technologies redefined the boundaries of traditional marketing, paving the way for a more dynamic and inclusive future. From C-suite executives to emerging entrepreneurs, each woman brought a unique perspective and set of skills to the table, enriching the industry with her creativity, empathy, and strategic acumen. Women's Whether spearheading global campaigns, advocating for social change, or mentoring the next generation of marketers, these Leadership in women demonstrated unwavering dedication to their craft and a commitment to driving positive impact. Marketing Through the latest edition of Most Influential Women in Marketing of 2024, let us not only recognize their achievements but also draw inspiration from their journeys. Their stories serve as a testament to the transformative power of women in shaping the future of marketing and driving meaningful change in society. - Lewis oper

Becca 08 Hoeft Purpose-Driven Leadership in Industry Transformation Cover Story Articles Navigating Career Advancement Insights from Successful Women 16 in Marke?ng Driving Change and Innovation 20 The Impact of Women in Marke?ng TE TE

CREDITS Most Influential Editor-in-Chief Pooja M Bansal Women CONTENT SALES in Marketing, Senior Sales Manager Jen Davis Deputy EditorLewis Cooper 2024 Customer Success Manager Trey Matheu Managing Editor Jerry Fernandes Sales ExecutivesAmy, Alan Executive Editor Anish Miller DESIGN TECHNICAL Visualizer Dave Bates Technical Head Peter V. Company Name Featured Person Brief Art & Design Director Jimmy Anderson Technical Consultant Victor Collins Associate Designer Bruce Stacy As CEO of Morris Hoeft Group, Becca is an innovator known for Morris Hoeft Group Becca Hoeft building brands and leading award-winning teams in marketing and public relations, recognized by prestigious platforms like morrishoeft.com CEO & Founder the Cannes Film Festival and Hermes. SME-SMO Bethridge is a compassionate leader and marketer, fostering Research Analyst Eric Smith Bethridge Toovell teamwork and driving innovative solutions. As a mother of BIC three, she brings a unique perspective, pushing boundaries to Head of Global SEO Executive Dave Peterson bic.com uncover opportunities for brands while building authentic Communicationss connections for meaningful partnerships. Eliza Chlebeck Info@womenworldmagazine.com Leading internal and external communications, corporate giving, Vice President, Andersen Corporation and community relations, Eliza focuses on engaging Andersen May, 2024 Communications & andersenwindows.com employees, protecting the brand, and enhancing community ties. Community Follow us on Sue is Brand Builder and Marketing Leader at Melwood, Sue Dietrich Melwood fostering a vibrant community, empowering individuals with https://www.facebook.com/Womenworldmagazines Brand Builder | disabilities to choose their path at Melwood through melwood.org Marketing Leader https://twitter.com/womenworldmag employment, training, and supportive services. Kate Kate is Senior Manager of Digial Media at 7 Brew Coffee, serving Sommi Edmondson 7 Brew Coffee specialty coffees, smoothies, chillers, teas, and exclusive 7 We are also available on : Energy, a premium energy drink that can be infused with over Senior Manager of 7brew.com 20,000 flavor combinations. Digital Media Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.

Becca Hoeft Purpose-Driven Leadership in Industry Transformation Guided by Becca’s visionary leadership, Becca Hoe? CEO & Founder the Morris Hoeft Group stands as a Morris Hoe? Group testament to the transformative power of brands charged with a deeper sense of purpose.

Most Influential Women In Marketing, 2024 A Visionary’s Path to Growth! born—a social enterprise that empowered single moms leading technology company that uses artificial by employing their craftsmanship to create handwoven intelligence to help individuals build their careers n an industry driven by purpose and innovation, the bags. Although Kiondo Originals did not last long, Becca or financial institutions that are closing the need for solutions that go beyond mere profitability cherished it for its social mission of giving back most of financial equity gap, the good they are doing every I is important. In the essence of these solutions, the its proceeds to the single mothers making the bags. day motivates her to grow their brands and crucial role of marketing and public relations industry impact. lies in reshaping the sphere of purpose-driven After grad school, Becca moved back to Minneapolis enterprises by fostering vibrant internal cultures and and worked for an agricultural bank. It was a great Embracing New Skills growth marketing. purpose-driven brand to work for as they worked to feed, clothe, and fuel the world. At the same time, she Becca has always been an innovator. When At the forefront of this narrative stands Becca Hoeft, a went through a divorce, had two small kids to parent, Facebook came out in 2007, she was immediately exploring and experimenting with using it for seasoned entrepreneur renowned for her and got involved in some startups. It was an amazing transformative leadership and unwavering dedication time because she was able to try unique and new brands. She didn’t wait for the herd to come in. to purpose-driven ventures. Holding the role of CEO & marketing techniques that these startups were open to She led the way and started teaching social media classes around the country for marketers. Founder at Morris Hoeft Group, her journey exploring. The best part was seeing brand awareness epitomizes resilience and vision, navigating through the and company growth explode. vital sphere of entrepreneurship with a reliable But innovation doesn’t just happen. She follows the below strategies to stay ahead in the rapidly commitment to empowering communities and driving By 2013, Becca felt the need to change and find positive change. purpose in her career again. She wanted to make a evolving marketing landscape: difference, just like how she did with Kiondo. A Ÿ Listening to customers and stakeholders is Guided by Becca’s visionary leadership, the Morris conversation with the CEO of Sunrise Banks, a bank Hoeft Group stands as a testament to the focused on closing the financial equity gap, led her to critical for innovation. transformative power of brands charged with a deeper become the Chief Brand Officer and build the Sunrise Ÿ Reading publications like Harvard Business brand from a local community bank to an Review or Fast Company always sparks ideas. sense of purpose. Through her innovative approach and unwavering commitment to nurturing growth, Becca internationally known fintech bank. It was an amazing Ÿ Continual learning is key. She loves that MIT continues to shape a narrative where brands transform experience for her. Fast forward a decade later, Becca has free classes available. She encourages from mere commercial entities to becoming an realized she wanted to grow more than just one others to learn Python! inspiration for social change and meaningful progress. purpose-driven brand; she wanted to do it for others, Ÿ And finally, she seeks inspiration from outside making a larger impact. Thus, the Morris Hoeft Group sources. Recently, she started a podcast, “Is Learn more about Becca’s story of purposeful leadership: was formed. That Cashmere,” with co-host Anna Kincannon where they host an array of diverse guests A Journey of Empowerment Nurturing Growth through Creativity in Teams from all over the world who have done innovative things in their industries. Their Upon graduating from college, Becca moved to Chicago For her teams, Becca offers each talented report a stories not only keep her creative, but they for grad school. Living across the street was a neighbor, blank canvas and says, “It’s up to you to decide how inspire her. Walter, from Nairobi, Kenya. Walter shared stories beautiful you want to make it, what colors you’ll use, about his homeland and its vibrant community. It was how detailed it will be. As a leader, I will provide Building Trust in Your Brand through this interaction that Kiondo Originals was direction, such as painting a portrait of a woman (or building a digital marketing program for Product X that When it comes down to it, a brand is a way to build improves revenue by 14%), but the creativity and meaning and trust with your stakeholders and execution are entirely in your hands. My role is to guide, clients. Every time something good comes out of support, give feedback, and answer questions, but true the brand, whether it’s related to corporate social growth comes from tapping into your creativity and resopnsibility or not (packing food for the When it comes down to it, a brand thoughts.” homeless, a story about changing or improving a customer’s life, or making a stand against racism), is a way to build meaning and trust Growing Brands with a Purpose it puts a deposit into the “reputation piggy bank.” with your stakeholders and clients. The more deposits made, the better off the brand Becca loves growing brands. It’s what she does. What’s different about the Morris Hoeft Group is that they is because it has created meaning and trust. On focus on purpose-driven brands, brands that are trying the off chance that the brand’s reputation is at risk in the media, people already know the brand, and to make a difference in the world. Whether it’s a

they trust in it, so the withdrawal from the reputation Leadership Development in piggy bank isn’t as detrimental if the “reputation piggy Challenging Times bank” savings hadn’t been built up. During the pandemic, Becca joined Personalizing Strategy four other women alumni, and they Much of Becca’s career has been started Bethel University’s “the 25”, When Becca builds an executive communications a four-year cohort program focused spent helping different brands strategy, there are two key things she considers. First on getting students ready to be the navigate crisis communication and foremost, she must understand the brand’s next generation of leaders. It was challenges. strategic business objectives. Without that, there is no easy to find time during the point in building a communications strategy for an pandemic. executive.. Today is a different story. She Secondly, she takes the time to get to know the schedules her time very carefully, executives and understand their voices, their personal whether it’s for personal goals, etc. From there, they build out key performance development, fitness, mentoring, etc. like the real thing as new information unfolds indicators that measure their success. It’s only then If she doesn’t schedule it, it won’t throughout the training simulation. One of her clients that a successful executive communications strategy happen. recently told her, “It’s gotten to the point where I can’t can be built. wait till a crisis comes because I know we’ll be ready.” Audacious Goals From Digital Marketing to Customer Touchpoints Secondly, a brand needs to invest in media monitoring As experts in brand growth, Becca is tools such as Cision or Meltwater. They shouldn’t wait Digital marketing and SEO-driven marketing will optimistic that they, as professionals, until it’s gone viral. These tools will monitor social always remain critical to growing a brand. With that will seize this opportunity to: media, print, web, etc, so they don’t have to worry said, digital marketing and SEO cannot stand alone. In about hearing it from their mother-in-law on the her last couple of years as Chief Brand Officer at a Ÿ Foster a more integrated weekend. fintech bank, the brand was recognized by Fast approach to brand building, Company in 2022 and 2023 as a “Brand that Matters.” bridging the gap between culture, Risk Mitigation through Data-Driven Marketing This wasn’t because of their digital marketing or SEO. It marketing and public relations. was because of a holistic approach Becca takes with Ÿ Recognize the pivotal role of Data-driven PR and marketing campaigns are the fuel each of the brands they manage at Morris Hoeft Group. innovation, particularly with by which businesses will reach their outcomes. There In short, they brand seven times, in seven different artificial intelligence, in are so many great tools available that can target ways. They build an integrated omnichannel and use harnessing new technologies to specific audiences. These tools also allow for A/B multiple methods so that the brand is experienced in advance the brands they testing to understand what campaigns work better for every channel and every customer touchpoint. This advocate for. different audiences. Finally, data-driven campaigns are makes the difference between getting a handful of Ÿ And personally, as a branding risk mitigators because marketing dollars are not spent customers and winning over new customers. expert who is focused on building on a guess. Instead, they are spent on proven purpose-driven brands, she hopes campaigns that will net results. Navigating Crisis Communication to positively impact 1 million lives by 2030. It sounds audacious, but Understanding the Commitment Much of Becca’s career has been spent helping with integration and innovation, different brands navigate crisis communication it will happen. Starting one’s agency is not for the faint of heart. First, challenges. There are two primary things brands need Becca advises making sure that you (and your partner) to do when it comes to a crisis. First, they need to Rebecca Morris Hoeft are on board. If you start your own company, you’re up create an internal crisis communications plan and then CEO & Founder for long hours and periods of exhaustion. You must practice regularly. she/her have eyes wide open and know what you’re about to 651-323-3590 step into. Secondly, network all the time. Don’t get becca@morrishoeft.com At Morris Hoeft Group, they conduct annual crisis stuck in your office, and keep your head down. communication sessions for their clients where the www.morrishoeft.com Networking is going to be the greatest superpower of executive team and other key leaders are in the room, building your business. and they put them through a simulated crisis. It feels

Marketing is really just about sharing your Passion

Navigating Career Advancement n the ever-evolving world of marketing, the insights Networking and Mentorship and experiences of successful women are I invaluable. These leaders have not only carved out Networking and mentorship are pivotal for career Insights from remarkable careers but have also navigated numerous growth. Building a robust professional network can challenges, setting an inspiring example for others in open doors to new opportunities, provide support, and the industry. This article explores key insights from facilitate knowledge sharing. Additionally, having a SuccessfulWomen successful women in marketing, offering guidance on mentor can offer guidance, inspiration, and valuable career advancement and highlighting the strategies insights. that have propelled them to the top. in Marke?ng Syl Saller, former Chief Marketing Officer of Diageo, Embracing Continuous Learning and Adaptability credits much of her success to strong professional relationships and mentorship. She has actively One common thread among successful women in mentored many women throughout her career and marketing is their commitment to continuous learning believes in the power of giving back. “Mentorship is not and adaptability. The marketing landscape is constantly just about receiving guidance; it’s also about passing on changing, driven by technological advancements, your knowledge and helping others grow,” she says. shifting consumer behaviors, and emerging trends. To stay ahead, it’s essential to be a lifelong learner. Leveraging Data and Analytics Bozoma Saint John, the Chief Marketing Officer at In today’s data-driven world, successful marketers Netflix, exemplifies this principle. Throughout her leverage data and analytics to inform their strategies career, she has taken on diverse roles across industries, and make informed decisions. Understanding consumer from PepsiCo to Apple Music to Uber, constantly behavior, measuring campaign performance, and adapting and expanding her skill set. Her willingness to identifying trends are essential skills. embrace new challenges and learn from each experience has been a key factor in her success. As she Kristin Lemkau, Chief Marketing Officer at JPMorgan puts it, “You have to be constantly curious and willing to Chase, is known for her data-centric approach to reinvent yourself.” marketing. She emphasizes the importance of using data to drive decision-making and optimize marketing Building a Strong Personal Brand efforts. “Data provides the insights you need to understand your audience and deliver the right A strong personal brand is crucial for career message at the right time,” she explains. “It’s about advancement in marketing. Successful women in the turning data into actionable intelligence.” field understand the importance of defining and communicating their unique value proposition. This Championing Diversity and Inclusion involves showcasing their expertise, achievements, and the qualities that set them apart. Diversity and inclusion are not just buzzwords; they are critical for fostering innovation and driving business Ann Lewnes, Executive Vice President and Chief success. Successful women in marketing are often Marketing Officer at Adobe, has built a powerful champions of diversity, advocating for inclusive personal brand by consistently demonstrating her practices and diverse teams. expertise in digital marketing and innovation. She emphasizes the importance of authenticity and Marc Pritchard, Chief Brand Officer at Procter & consistency in personal branding. “Your personal brand Gamble, has been a vocal advocate for diversity and should be a reflection of who you are and what you inclusion in marketing. He believes that diverse teams stand for,” she advises. “Be genuine, and let your work lead to better creative solutions and stronger business speak for itself.” results. “We need diverse perspectives to create work that resonates with all consumers,” he states. “It’s about reflecting the world we live in.” May 2024 | 16 | womenworldmagazine.com May 2024 | 17 | womenworldmagazine.com

Navigating Challenges and Overcoming Bias connect with their teams, understand consumer needs, and build strong relationships. Women in marketing often face unique challenges and biases, from gender stereotypes to work-life balance Andrea Brimmer, Chief Marketing and Public Relations W O R L D issues. Successful women have developed strategies to Officer at Ally Financial, emphasizes the importance of navigate these obstacles and thrive in their careers. empathetic leadership. “Leading with empathy means understanding and valuing the perspectives of others,” M A G A Z I N E Tiffany R. Warren, Senior Vice President, Chief she explains. “It’s about creating an environment where Diversity Officer at Omnicom Group, and founder of everyone feels heard and valued.” ADCOLOR, shares her approach to overcoming bias. “It’s important to be resilient and assertive,” she Advocating for Gender Equality advises. “Don’t be afraid to speak up and advocate for yourself. Surround yourself with allies who support and Many successful women in marketing are passionate uplift you.” advocates for gender equality. They actively work to create opportunities for women and address the Balancing Work and Life gender disparities in the industry. Achieving a balance between work and personal life is a Katie Couric, a renowned journalist and media common challenge, especially for women in demanding executive, has been a vocal advocate for gender marketing roles. Successful women in marketing equality in media and marketing. She encourages prioritize self-care and set boundaries to maintain this women to support each other and fight for equal balance. opportunities. “We need to lift each other up and create a more equitable industry for future generations,” she Enter Shelly Zalis, CEO of The Female Quotient, emphasizes asserts. the importance of work-life integration rather than the Realm of Conclusion strict balance. “It’s about finding harmony and integrating your work and personal life in a way that works for you,” she says. “Set boundaries, delegate The insights and experiences of successful women in Charismatic tasks, and don’t be afraid to say no.” marketing offer valuable lessons for anyone looking to advance their career in this dynamic field. From Embracing Innovation and Creativity embracing continuous learning and building a strong Perspectives personal brand to leveraging data and championing Innovation and creativity are at the heart of successful diversity, these leaders have paved the way for future marketing. Women in marketing often bring unique generations. By following their example and applying perspectives and creative solutions to the table, driving these principles, aspiring marketers can navigate their innovation and pushing the boundaries of traditional career paths with confidence and achieve remarkable marketing. success. Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard highlights the role of creativity in marketing success. “Creativity is Stay in touch what sets great marketing apart,” he asserts. “Embrace new ideas, experiment with bold concepts, and don’t be afraid to take risks.” Explore our Latest Editions on Leading with Empathy and Emotional Intelligence womenworldmagazine.com Empathy and emotional intelligence are critical leadership qualities that successful women in marketing often exhibit. These traits enable them to May 4 202 | 18 | womenworldmagazine.com

Driving Change and Innovation Creative Prowess and Strategic Innovation The Impact of Women have long been recognized for their creative prowess, and in marketing, this translates into groundbreaking campaigns that resonate with diverse audiences. Female marketers like Bozoma Saint John, Chief Marketing Officer at Netflix, have spearheaded some of the most memorable and effective marketing campaigns in recent history. Their ability to tell Women compelling stories and create emotionally engaging content has redefined the standards of marketing in Marketing creativity. Moreover, women in marketing are pioneering new n the dynamic landscape of marketing, women strategic approaches. They are at the forefront of have increasingly become powerful drivers of integrating technology with marketing, utilizing data I change and innovation. Their influence spans analytics, artificial intelligence, and digital platforms to across various domains, including leadership, create personalized and impactful consumer creative direction, strategy formulation, and experiences. This strategic innovation is transforming consumer engagement. The impact of women in traditional marketing practices, making them more marketing is multifaceted, offering fresh efficient and consumer-centric. perspectives, fostering inclusivity, and pushing the boundaries of traditional marketing practices. This Promoting Diversity and Inclusivity article delves into the transformative role of women in marketing and how they are shaping the industry’s One of the most significant impacts of women in future. marketing is the promotion of diversity and inclusivity. Female marketers understand the importance of Breaking the Glass Ceiling in Marketing Leadership representing diverse voices and perspectives in marketing campaigns. This understanding is reflected in Historically, leadership roles in marketing were the increasing number of campaigns that celebrate predominantly occupied by men. However, recent diversity in all its forms—gender, ethnicity, age, and years have witnessed a significant shift, with more lifestyle. women ascending to top executive positions. Women leaders in marketing, such as Mary Barra of General Women-led marketing teams are more likely to create Motors and Linda Boff of General Electric, have inclusive campaigns that resonate with a broader exemplified how diverse leadership can drive audience. For instance, Dove’s “Real Beauty” campaign, organizational success. Their leadership styles often led by women, challenged traditional beauty standards emphasize collaboration, empathy, and inclusivity, and promoted body positivity. Such campaigns not only creating more dynamic and responsive marketing foster a sense of belonging among diverse consumer strategies. groups but also build brand loyalty and trust. Women in leadership bring unique strengths to the Consumer Engagement and Relationship Building table, including strong communication skills, emotional intelligence, and a keen understanding of Women marketers excel in building strong diverse consumer bases. These attributes are relationships with consumers. Their approach often particularly valuable in today’s globalized market, involves active listening, empathy, and genuine where understanding and addressing diverse engagement, which are essential for understanding consumer needs is crucial. By leveraging these consumer needs and preferences. By fostering these strengths, women leaders are not only enhancing relationships, women marketers are able to create brand value but also driving significant innovation in more personalized and relevant marketing messages. marketing strategies. May 2024 | 20 | womenworldmagazine.com May 2024 | 21 | womenworldmagazine.com

Social media has become a crucial platform for challenges requires concerted efforts from consumer engagement, and women marketers are organizations, industry leaders, and policymakers. leveraging it effectively to connect with audiences. Creating a more inclusive and supportive work Influencers like Kylie Jenner and Huda Kattan have environment is essential for enabling women to thrive built massive followings and created successful beauty in marketing roles. brands by engaging directly with their audiences on social media. Their success demonstrates the power of Organizations can implement policies such as flexible personal branding and authentic communication in work arrangements, equal pay initiatives, and diversity building consumer trust and loyalty. training to support women in marketing. Additionally, promoting a culture of inclusion and respect is crucial Driving Social Change Through Marketing for overcoming gender bias and creating a more equitable industry. Women in marketing are also driving social change by using their platforms to address important societal The Future of Women in Marketing issues. They are championing causes such as gender equality, environmental sustainability, and social The future of marketing is bright with the increasing justice, integrating these values into their marketing influence of women. As more women take on strategies. This not only enhances brand reputation but leadership roles and drive innovation, the industry will also aligns the brand with the values of socially continue to evolve and become more inclusive. The conscious consumers. unique perspectives and skills that women bring to marketing are essential for addressing the challenges For example, campaigns like Always’ “Like a Girl” and and opportunities of a rapidly changing market. Nike’s collaborations with athletes advocating for social In conclusion, the impact of women in marketing is justice have had a profound impact on public discourse. These campaigns, led by women, highlight how profound and far-reaching. From breaking the glass marketing can be a powerful tool for advocacy and ceiling in leadership to driving creative and strategic social change. innovation, women are reshaping the marketing landscape. Their emphasis on diversity, inclusivity, and Mentorship and Empowerment authentic consumer engagement is setting new standards for the industry. As women continue to drive The impact of women in marketing extends beyond change and innovation in marketing, they are not only their professional achievements. Many women leaders enhancing the effectiveness of marketing strategies but in marketing are committed to mentoring the next also contributing to a more equitable and inclusive generation of female marketers, empowering them to society. pursue careers in this field. Programs and networks such as SheRunsIt and Women in Marketing provide mentorship, support, and resources to women aspiring to excel in marketing. Mentorship plays a crucial role in breaking down barriers and providing opportunities for young women Don’t worry Don’t worry to learn from experienced professionals. This support helps build confidence, develop skills, and create a about failure; you about failure; you pathway for more women to enter and succeed in the marketing industry. only have to be right only have to be right Overcoming Challenges and Barriers Despite the significant progress, women in marketing once. once. still face challenges, including gender bias, work-life balance issues, and unequal pay. Addressing these May 2024 | 22 | womenworldmagazine.com

Marketing Marketing is enthusiasm is enthusiasm transferred to the transferred to the Customer. Customer. womenworldmagazine.com

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Most Influential Women In Marketing, 2024

Most Influential Women In Marketing, 2024

Presentation Transcript

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