The Most Admired Women Leaders In Mortgage Industry, 2024.

W O R L D VOL-02 | ISSUE-02 | 2024 M A G A Z I N E The Most Admired Customer-Centric Wisdom L e a d e r s i n Mortgage Corie Industry, 2024 Meredith's Meredith's Keys to Building Trust and Transparency in the Mortgage Marketing “Corie firmly believes in the power of creating opportunities through a strong work ethic, a mindset unafraid of failure and leading with a compassionate Corie heart.”

Leadership in mortgages is the compass that navigates dreams to reality.

he mortgage industry has undergone substantial transformations over the years, adapting to economic shifts, technological advancements, and changing consumer demands. One T noteworthy trend is the increasing presence of women leaders who are making significant contributions to the growth and evolution of the sector. EDITORS One of the primary advantages of having women leaders in the mortgage industry is the promotion of diversity and inclusion. By breaking traditional gender norms, these leaders bring different perspectives, experiences, and approaches to the decision-making table. The diverse workforce fosters innovation, creativity, and a more comprehensive understanding of the market and customer View needs. Women leaders often play a crucial role in empowering the workforce within the mortgage industry. Their leadership styles, which may emphasize collaboration, communication, and mentorship, create a more inclusive work environment. This empowerment contributes to increased job satisfaction, productivity, and retention, ultimately enhancing the industry's overall efficiency and effectiveness. They frequently demonstrate a keen understanding of the diverse needs of mortgage customers. Their empathetic and customer-centric approaches lead to the development of tailored products and services that better address the challenges and aspirations of a broad range of clients. This responsiveness not only strengthens customer relationships but also helps the industry adapt to changing market dynamics. The mortgage industry, like any other, requires continuous innovation to stay competitive. Women leaders often bring fresh perspectives and creative problem-solving skills to the table, fostering a culture of innovation within their organizations. This commitment to staying ahead of the curve is crucial in navigating the complexities of the modern financial landscape. Women leaders in the mortgage industry serve as advocates for equal opportunities and gender equality. Their presence in leadership positions helps challenge and dismantle gender stereotypes, inspiring a new generation of women to pursue careers in the industry. As they champion diversity and equal representation, these leaders contribute to the broader societal shift toward a more inclusive professional landscape. Mapping the journey of these proficient personalities, WomenWorld Magazine displays its latest feature, “The Most Admired Women Leaders In Mortgage Industry, 2024,” and captures an impact in Action Diversity that goes beyond individual organizations, influencing the industry as a whole. Through promoting diversity, empowering the workforce, adopting customer-centric approaches, fostering innovation, and advocating for equal opportunities, these women leaders are shaping a mortgage industry that is more resilient, responsive, and poised for sustained success in an ever-changing financial landscape. Flip through the pages and have a delightful read! - Lewis oper E

C Customer-Centric Wisdom O 08 S V Corie T E Meredith's Meredith's O Keys to Building Trust and Transparency in the Mortgage Marketing R R Pro?le Y Leanne Myles Mastering Mortgages Beyond 22 Transac?ons Articles Changing Dynamics The Evolu?on of Women's Role in 18 Mortgage Sales and Marke?ng Technovations Emerging Trends of Technology Driving 26 Progress in the Mortgage Industry TE TE

CREDITS The Most Admired Editor-in-Chief Pooja M Bansal L e a d e r s i n CONTENT SALES Senior Sales Manager Tom Wilson Deputy Editor Lewis Cooper Mortgage Customer Success Manager David Smith Managing Editor Jerry Fernandes Sales ExecutivesAmy, Alan Executive Editor Anish Miller Industry, 2024 DESIGN TECHNICAL Visualizer Dave Bates Technical Head Peter V. Art & Design Director Jimmy Anderson Company Name Featured Person Brief Technical Consultant Victor Collins Associate Designer Bruce Stacy Corie’s focus is razor-sharp, with a mission to create scalable, Umortgage Corie Meredith on-demand marketing resources tailored for UMortgage loan umortgage.com VP of Marketing originators. SME-SMO Research Analyst Eric Smith Clinton Wilkins Leanne Myles Leanne Myles, an Associate Mortgage Broker on the Clinton SEO Executive Dave Peterson Wilkins Mortgage Team, is making waves in the mortgage Mortgage Team Associate Mortgage industry with her unmatched success. teamclinton.ca Broker Info@womenworldmagazine.com With a passion for helping individuals achieve their dreams of Portia Noel Guild Mortgage homeownership, Portia Noel brings a wealth of experience and Senior Mortgage February, 2024 guildmortgage.com expertise to her role as a Senior Mortgage Loan Officer. Loan Officer Follow us on Guaranteed Rate Sarah Uhlenhopp Sarah oversees a dynamic team and plays a pivotal role in https://www.facebook.com/Womenworldmagazines shaping the vision and strategy for the mortgage division. VP, Mortgage Lending rate.com https://twitter.com/womenworldmag OriginPoint Wendy plays a key leadership role, overseeing and guiding her Wendy Wanta We are also available on : team with a commitment to excellence. VP, Mortgage Lending originpoint.com Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.

CREDITS The Most Admired Editor-in-Chief Pooja M Bansal L e a d e r s i n CONTENT SALES Senior Sales Manager Tom Wilson Deputy Editor Lewis Cooper Mortgage Customer Success Manager David Smith Managing Editor Jerry Fernandes Sales ExecutivesAmy, Alan Executive Editor Anish Miller Industry, 2024 DESIGN TECHNICAL Visualizer Dave Bates Technical Head Peter V. Art & Design Director Jimmy Anderson Company Name Featured Person Brief Technical Consultant Victor Collins Associate Designer Bruce Stacy Corie’s focus is razor-sharp, with a mission to create scalable, Umortgage Corie Meredith on-demand marketing resources tailored for UMortgage loan umortgage.com VP of Marketing originators. SME-SMO Research Analyst Eric Smith Clinton Wilkins Leanne Myles Leanne Myles, an Associate Mortgage Broker on the Clinton SEO Executive Dave Peterson Wilkins Mortgage Team, is making waves in the mortgage Mortgage Team Associate Mortgage industry with her unmatched success. teamclinton.ca Broker Info@womenworldmagazine.com With a passion for helping individuals achieve their dreams of Portia Noel Guild Mortgage homeownership, Portia Noel brings a wealth of experience and Senior Mortgage February, 2024 guildmortgage.com expertise to her role as a Senior Mortgage Loan Officer. Loan Officer Follow us on Guaranteed Rate Sarah Uhlenhopp Sarah oversees a dynamic team and plays a pivotal role in https://www.facebook.com/Womenworldmagazines shaping the vision and strategy for the mortgage division. VP, Mortgage Lending rate.com https://twitter.com/womenworldmag OriginPoint Wendy plays a key leadership role, overseeing and guiding her Wendy Wanta We are also available on : team with a commitment to excellence. VP, Mortgage Lending originpoint.com Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine. D

Corie Meredith VP of Marke?ng UMortgage Customer-Centric Wisdom Mortgage Marketing Corie Meredith's Meredith's Keys to Building Trust and Transparency in the Corie I want to highlight the profound impact technological advancements, especially in the realm of AI, will have on marketing professionals in 2024 and beyond. C o v e r S t o r y

The Most Admired Women Leaders in Mortgage Industry, 2024 orie Meredith is the visionary Vice President of Marketing at UMortgage. Navigating the rapidly C expanding UMortgage platform, where every move is directed by Corie’s strategic prowess, she spearheads marketing initiatives that redefine the mortgage landscape. At the helm, she is driving Given the prevalence of marketing strategies that embody innovation, cleanliness and modernity—a reflection of UMortgage’s skepticism, it’s essential progressive nature. to recognize that the Corie’s focus is razor-sharp, with a mission to create average user is more scalable, on-demand marketing resources tailored for UMortgage loan originators. It’s a scenario where her inclined to trust a hyper-focus translates into tangible results—an array of recommendation from a plug-and-play materials that not only enhance online presence but also fortify relationships with referral friend or family member partners. over a brand. Corie’s story unfolds as she ensures ease of use, paving the way for brand visibility through a seamless multi- channel approach. In this personalized landscape, Corie฀Meredith Corie’s initiatives become the driving force for UMortgage’s brand growth and recognition where her role is shaping the marketing narrative with a forward- thinking and innovative touch. Let’s explore the journey to a seamless, modern mortgage experience! When Opportunity Knocks Like many individuals, Corie’s journey into the mortgage industry was unplanned, but she is genuinely grateful for the path it led her on. Armed with a Mass Media—Communication degree from La Salle University, she initially ventured into the world of field news reporting after college. However, it soon became apparent that this career trajectory didn’t align with her long-term goals. An opportunity presented itself when Corie was offered a marketing role in her hometown. Embracing the chance, she discovered a passion for marketing and, driven by curiosity, explored various positions within the team. Leveraging her background as a multimedia journalist, Corie naturally gravitated towards social media marketing, progressively assuming additional responsibilities beyond her initial role. Upon parting ways with her job, Corie embarked on a new challenge—Social Media—at the Association of

Independent Mortgage Experts (AIME), a non-profit marketing tactics often fall short and to overcome These elements collectively play a pivotal role in pioneering the way forward in the ever-evolving organization founded by Anthony Casa, who now these limitations, UMortgage has embraced a unique UMortgage’s overarching success. The dynamic landscape of marketing. serves as the President & CEO of UMortgage. The rest, approach to influencer marketing. marketing team takes pride in spotlighting as they say, is history. these success stories, showcasing how Evangelizing Trust UMortgage leverages the power of its Loan Originators UMortgage creates an environment Authenticity and Influence as influencers by providing them with tailored where others can thrive. “Building trust and credibility lies at the marketing materials. Corie elucidates, “Empowering our heart of effective marketing!” UMortgage, a rising star in the mortgage industry, has Loan Originators with the necessary marketing materials Making a Mark declares Corie, highlighting the achieved remarkable recognition within just three not only supports their business growth but also extends fundamental importance of trust years of its establishment. The brand’s success is rooted our reach, ensuring a presence on more feeds and inboxes, “As a marketing enthusiast with an in any company’s marketing in its commitment to strategic initiatives and campaigns in turn, maximizing our impact.” This strategic move insatiable spirit, I thrive on the thrill of strategy. In an industry aimed at fortifying its presence in the market. Corie ensures a broader reach and resonates effectively with staying ahead of the curve,” declares overwhelmed by a lack of trust succinctly captures the essence of the brand’s ethos, the modern, discerning customer. Corie embodying the dynamic and amidst a barrage of spam stating, “Our commitment revolves around crafting ethos of UMortgage. Actively calls and phishing emails, strategic initiatives and campaigns meticulously designed UMortgage’s rapid ascent in the mortgage industry can engaged in the day-to-day, Corie establishing trust becomes to strengthen our brand.” be attributed to its commitment to values, strategic keeps a finger on the pulse of paramount in the era of initiatives and an innovative approach to influencer emerging trends by immersing information overload. A key facet of UMortgage’s approach is the relentless marketing. As Corie aptly puts it, “Our overarching herself in firsthand experiences with pursuit of enhancing the value it provides while objective is to deeply understand the needs of our audience the latest social media platform To navigate this landscape, addressing the pain points of its diverse audience. The and proactively address them.” UMortgage is a brand that updates and tapping into the Corie emphasizes that savvy brand’s strategies are underpinned by a set of core listens, evolves and consistently delivers value to its collective wisdom of marketers employ values, as Corie affirms, “Central to our strategies is the diverse customer base. fellow marketing strategies like emphasis on showcasing UMortgage’s core values—Get experts. “Staying testimonials, Better Every Day, Relationships Not Transactions, Own the Seamless Integration, Soaring Success engaged is my secret compelling Moment, Create Strong Communities, and Experience is storytelling sauce,” affirms Everything.” This commitment to values sets UMortgage UMortgage is a Loan Originator (LO) platform, offering and Corie. apart fostering a connection with customers beyond a hybrid solution that provides Loan Originators in the acknowledgm mere transactions. mortgage industry the ability to seamlessly integrate UMortgage’s ent to their businesses and grow. Since its inception, fearless embrace resonate with In recognizing the landscape of informed consumers, UMortgage has experienced remarkable year-over- of innovation sets their UMortgage strategically leads with authenticity, year growth in LO headcount, witnessing their funding it apart, as Corie audience. transparency and genuineness. Corie emphasizes the metrics skyrocket—a testament to the success that emphasizes, “At “Given the importance of this approach, stating, “In navigating the unfolds when marketing strategies align harmoniously UMortgage, we prevalence of dynamic landscape of today’s informed consumers, it’s with other pivotal aspects of the business. embrace innovation skepticism, it’s important for us to lead with authenticity, transparency fearlessly, always essential to and genuineness as integral components of our brand UMortgage’s success story underscores the profound ready to stand out recognize that the strategy.” The brand acknowledges that traditional impact that arises from understanding the pain points from the crowd.” For average user is of customers and crafting solutions that leave a lasting Corie, every marketing more inclined to imprint. The secret to UMortgage Loan Originators’ endeavor is a chance for trust a success lies in the support they receive, allowing them success or learning, recommendation to focus on what they do at their best. Corie forming the cornerstone from a friend or family emphasizes, “It’s all about having the support they need to of UMortgage’s dynamic, member over a brand.” step back from the nitty-gritty origination activities.” innovative and highly effective marketing The key, according to Building trust and transparency At UMortgage, a vibrant community of experts is strategies. “It’s not just Corie, is not just being a readily available to Loan Originators, providing about keeping up—it’s brand advocate but through feedback loops is key to answers to questions, sharing valuable insights and about leading the way cultivating customer crafting solutions that genuinely fostering collective growth. The active leadership team and making a mark evangelists. These satisfied ensures that the feedback from these experts isn’t just that sets us apart,” customers become yield meaningful results. heard but acted upon. shares Corie. powerful ambassadors, UMortgage is creating a cycle of trust

that transcends the noise, builds lasting connections But UMortgage goes beyond mere communication creating a ‘+1’ effect, aiming to exceed expectations and and attracts more customers. In a world inundated with styles—it delves into customers’ hobbies and interests. leave a lasting impression. marketing messages, the art of creating trust Corie underscores the significance of these seemingly essentially sets a company apart, fostering small gestures, noting, “Those seemingly small gestures Anthony’s emphasis on ‘get better every day’ resonates relationships that extend beyond transactions. add a personal touch to your approach, setting you apart with Corie as a philosophy of continuous learning, and significantly boosting your chances of conversion.” growth and improvement. She emphasizes that staying The Art of Alignment stagnant is the enemy of progress, with the ultimate Given the prevalence of skepticism, it’s Excitingly, Corie anticipates the continuous goal being a constant evolution toward a better version Marketing campaigns thrive on insights drawn from advancements in AI technology. She expresses of oneself. essential to recognize that the average data. By delving into the data and understanding the enthusiasm, saying, “And personally, I’m excited for the story it tells, one unlocks the power to infuse creativity user is more inclined to trust a innovative ways AI will allow us to further enhance these Crucially, Anthony underscores ‘relationships not into crafting a compelling campaign that seamlessly personalized connections!” UMortgage remains at the transactions.’ Corie elaborates on the importance of recommendation from a friend or family aligns with the data’s story. forefront of utilizing technology to create meaningful, genuine connections, understanding individuals and personalized connections that resonate with customers their values while fostering relationships that endure. member over a brand. Yet, the journey doesn’t end there. Data isn’t just a in the digital landscape. In an industry often fixated on transactions, this launchpad—it’s a compass for refining and optimizing mindset sets UMortgage apart. Corie emphasizes, “It’s marketing strategies. When a campaign hits the ground Innovate or Stagnate not just about getting the loan closed—it’s about cultivating heart. For her, success is about contributing to the but appears off track from its projected performance, relationships of substance that endure over time, steering team’s success through dedication, resilience and a use the insights to get the campaign back on track. “I want to highlight the profound impact technological clear of short-term mentalities in a crowded marketplace.” genuine commitment to the well-being of everyone advancements, especially in the realm of AI, will have on involved. This exemplifies the positive impact of Let the insights guide the specific areas where the marketing professionals in 2024 and beyond,” notes Corie, Corie shares by recognizing the instrumental role of inclusive leadership and the power of fostering growth campaign might be underperforming. Armed with this drawing attention to the transformative potential of AI. Anthony’s mentorship, not only in shaping her career and success within a team. knowledge, one can adjust course, ensuring that the Despite apprehensions in the marketing field, Corie but in shaping her approach to success in an ever- marketing strategy stays finely tuned and aligned with sees AI not as a threat but as a remarkable opportunity. evolving professional landscape. The lessons imparted Strength in Diversity the goals. The continuous movements between data She states, “In my perspective, AI is not a threat but a by Anthony Casa reflect not only Corie’s journey but and creativity propels campaigns from mere initiatives remarkable opportunity.” Instead of job replacement, reverberate in the principles that drive UMortgage’s “Diversity and inclusion hold immense significance for both to powerful, impactful narratives. Corie envisions AI as a tool to be embraced and distinctive culture and success. me and UMortgage because we recognize that greatness seamlessly integrated into existing processes and knows no bounds,” affirms Corie, underlining the crucial Leading with Confidence strategies. Curiosity, Confidence and Customers role of diversity. UMortgage’s commitment goes beyond awareness—it’s about embedding diversity and “As a woman leader in the mortgage industry, I am blessed The goal is to amplify efficiency in accomplishing tasks, “Embrace curiosity, don’t shy away from asking questions or inclusion into the core of its marketing initiatives. The for the incredible support and inclusivity I’ve experienced but more importantly, Corie sees AI as a chance to exploring new avenues,” advises Corie, advocating for dedication extends to fostering a culture that uplifts from leadership teams and individuals,” shares Corie, fortify relationships between marketers and their authenticity. She encourages confidence in decision- leaders from all walks of life, valuing their unique highlighting the importance of a supportive workplace. customers. This embrace of technology heralds a new making and emphasizes the crucial aspect of learning successes and expertise. The aim is clear—to build a Her journey has been marked by a profound sense of era of connectivity and innovation in the ever-evolving from those decisions. Corie underscores the paramount truly inclusive organization that celebrates the strength understanding, where her opinions are not just landscape of marketing. importance of engaging with customers, stating, found in the diversity of its members. welcomed but truly comprehended and her thought “Building trust and transparency through feedback loops is process as well as creativity are valued. Corie Experience, Growth and Relationships key to crafting solutions that genuinely yield meaningful Small Gestures, Big Impact emphasizes the autonomy she’s been given to prove results.” Her advice is simple yet profound—be herself in her role. “Anthony Casa has been an exceptional mentor and role authentic, stay curious and prioritize customer “In the ever-changing digital landscape, UMortgage has model throughout my career,” acknowledges Corie, engagement for meaningful and successful results. harnessed the power to truly connect with our customers,” Inspired by Anthony Casa, the President & CEO of reflecting on the transformative impact of his guidance. notes Corie, emphasizing the brand’s adaptability in the UMortgage, who challenges leadership teams to ‘be the Starting as a Social Media Coordinator for AIME in dynamic digital realm. It’s not just about knowing CEOs of your department,’ Corie has embraced authentic 2019, Corie has rapidly ascended to the position of VP customers—it’s about understanding their preferences, leadership. This advice, as Corie states, “resonated of Marketing under Anthony’s mentorship. even down to their preferred method of deeply with me, instilling the confidence to authentically communication. Corie invites readers to envision a lead my team, make impactful decisions and foster growth.” Central to Anthony’s teachings are principles deeply personalized touch that resonates with customers, embedded in UMortgage’s core values. Corie highlights stating, “Imagine reaching out to them in a way that Corie firmly believes in the power of creating the ethos of ‘experience is everything,’ urging the team to resonates most with them—that’s the personalized touch opportunities through a strong work ethic, a mindset go above and beyond for customers. She describes it as we’re talking about!” unafraid of failure and leading with a compassionate

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Changing Dynamics The Evolution of Women's Role in Mortgage Sales and Marketing he mortgage industry has undergone a significant social media campaigns to online advertising, women transformation in recent years, with women are adept at utilizing technology to enhance marketing T playing an increasingly prominent role in sales efforts, attract clients, and build a robust online and marketing. This article explores the evolving presence. dynamics of women's participation in the mortgage sector, shedding light on the changing landscape and Women bring a fresh perspective to customer the impactful contributions women make in mortgage engagement in mortgage marketing. They often sales and marketing. emphasize relationship-building, employing innovative approaches to connect with clients, understand their Breaking Stereotypes in Mortgage Sales needs, and tailor marketing messages that resonate with diverse audiences. Women in the mortgage industry are breaking traditional stereotypes by assuming leadership roles in Advocacy for Financial Literacy sales. More women are taking on positions such as mortgage brokers, loan officers, and sales managers, Women in mortgage sales are actively involved in showcasing their expertise and ability to drive advocating for financial literacy, aiming to empower clients with knowledge about mortgages and successful sales strategies. homeownership. They engage in educational initiatives, seminars, and community outreach to enhance the A growing number of women are establishing their own financial literacy of potential homebuyers. mortgage brokerage firms, demonstrating entrepreneurial prowess in a field that has historically been male-dominated. This shift is contributing to Women are playing a crucial role in empowering increased diversity and innovation within the mortgage individuals, especially women, to become homeowners. sales landscape. Through targeted marketing efforts and educational programs, they strive to make homeownership more Embracing Technology in Marketing accessible and inclusive, contributing to a more diverse landscape of homeowners. Women in mortgage sales are leveraging digital marketing strategies to reach a wider audience. From Feb 2024 | 18 | womenworldmagazine.com Feb 2024 | 19 | womenworldmagazine.com

Networking and Community Building support and opportunities for women to thrive in mortgage sales and marketing roles. Women in mortgage sales are participating in professional networks and associations to foster Mentorship programs are becoming integral in the collaboration and support. These networks provide a evolution of women's roles in mortgage sales. platform for sharing insights, mentoring opportunities, Experienced women leaders mentor emerging Leadership and creating a community that encourages the growth professionals, offering guidance, sharing experiences, is not about and success of women in the industry. and fostering a supportive environment for career development. being Women mortgage professionals are actively engaged in community initiatives. They participate in local events, Future Outlook and Opportunities the best. sponsorships, and charitable activities, building a It is about making positive brand image and demonstrating a commitment The evolving landscape presents increasing to the well-being of the communities they serve. opportunities for women to advance their careers in mortgage sales. As the industry continues to recognize Flexible Work Environments the value of diverse perspectives, women can aspire to higher leadership roles and influence the strategic everyone The evolution of women's roles in mortgage sales direction of organizations. includes an emphasis on creating flexible work environments. Women are advocating for work-life Recognition of women's contributions in mortgage balance, recognizing the importance of accommodating sales is on the rise. Award programs, industry else better. diverse lifestyles and ensuring equal opportunities for conferences, and acknowledgments for outstanding career advancement. achievements contribute to elevating the visibility of women professionals, inspiring others to join and excel in the field. The mortgage industry has witnessed a shift toward remote work, providing women with greater flexibility. This change allows women to balance career Conclusion: responsibilities with personal commitments, fostering a more inclusive and accommodating work culture. The changing dynamics of women's roles in mortgage sales and marketing are reshaping the industry, Data-Driven Decision Making fostering inclusivity, and driving innovation. As women continue to break stereotypes, leverage technology, Women in mortgage sales are increasingly showcasing advocate for financial literacy, and engage in their analytical competence in data-driven decision community-building initiatives, the mortgage sector is making. They leverage data analytics tools to assess evolving into a more diverse, dynamic, and inclusive market trends, identify potential opportunities, and space. refine marketing strategies for optimal client engagement. The future holds promising opportunities for women to contribute meaningfully to the growth and success of Women leaders in mortgage marketing employ the mortgage industry, influencing its trajectory in the strategic planning based on data insights. This approach years to come. allows them to align marketing efforts with market demands, optimize resource allocation, and stay ahead in a competitive industry. Supportive Industry Initiatives The mortgage industry is witnessing an increase in diversity and inclusion programs. These initiatives aim to create a more equitable playing field, providing LEADERSHIP Feb 2024 | 20 | womenworldmagazine.com

Mastering Mortgages Beyond Transactions eanne Myles, an Associate Mortgage Broker on Her experience showcases the power of networking the Clinton Wilkins Mortgage Team, is making and dedication. L waves in the mortgage industry with her unmatched success. Leanne's entrepreneurial spirit Since joining Team Clinton, Leanne has adopted a extends to creating the Annapolis Valley Investor meet- structured approach to time management. "I use time up, now in its 2nd year, contributing an additional 15% blocking," she states. Leanne designates specific hours “ to her business. During the pandemic, she initiated for office tasks and administrative duties. Her Women Wine Wednesday, fostering community with a commitment to work-life balance is evident as she mission to welcome newcomers and a vision to provide distinguishes between office and personal time. The a safe gathering space. boundaries she sets contribute to a more organized and fulfilling professional and personal life. Her dedication to women's empowerment transcends social events. Leanne leverages TikTok to share insights Personal Trials, Professional Triumph on finance, income and credit. As a speaker at the MPC Conference 2022, she addressed challenges faced by Leanne's journey in real estate took a meaningful turn women in the industry, earning the WIMI Award for when facing personal challenges. Reflecting on her Inspiration in 2018. connection with Clinton, she shares, "Clinton and I had known each other over the years and he knew I was Leanne's leadership is evident in her roles as MBACC's struggling as an independent agent." Nova Scotia director and her involvement with 100 Brokers Who Care. Recognized as a Woman of Amidst her husband's cancer treatment, Leanne found Influence by CMP Magazine and co-author of Pursuit herself navigating deals in waiting rooms. Clinton 365, she continually contributes to the industry. stepped in, offering crucial support. In her words, In 2022, Leanne's philanthropic efforts shone as she 'Clinton talked to me about being able to provide support spearheaded the Woman of the Year campaign, raising and he has held good on that promise.' This showcases a significant amount for the Leukemia and Lymphoma empathy and professional camaraderie and resonates Society. Her generosity continued with two prom with everyone navigating both personal and career events for her son's graduating class, creating challenges, highlighting the power of genuine support memorable experiences with notable guests like Hayley in the real estate industry. Wickenheiser. Leanne Myles Exceptional Expertise Associate Let's delve into the narrative of a dynamic force making a Mortgage Broker positive impact in every facet of her community! Honored with the Entrepreneur Award in 2020 by Clinton Wilkins Centum Canada and consistently ranking among the Dedication and Networking Top 10 Agents in Canada, Leanne's impressive volume Mortgage Team growth, reaching $70,674,179 million in 2022, Leanne's journey into mortgage brokerage ignited underscores her exceptional expertise. when her referrals to Manulife Bank turned heads. In Beyond her professional accolades, Leanne is the her words, "I once referred so much business to Manulife Atlantic Canada Mortgage Broker for Keyspire, bank, that they hired me!" This pivotal moment associated with HGTV's Scott McGillivray. As a speaker transformed her passion into a thriving career. This at their annual conference, she actively collaborates resonates with those seeking unconventional paths in with investors to expand portfolios and promotes the finance. Atlantic provinces. Feb 2024 | 22 | womenworldmagazine.com Feb 2024 | 23 | womenworldmagazine.com

Leanne's accolade is more than a personal triumph—it's trust with clients, team members and industry competitive markets, impacting both homebuyers approach to meeting the evolving needs of clients in a rapidly changing mortgage landscape. Leanne a validation of her hard work, dedication and passion in partners, forming the foundation of a reputable and sellers. emphasizes the necessity of staying informed, "The both her career and community involvement. She career. Ÿ Remote Work Influence: The rise of remote work has influenced housing preferences, with some mortgage industry has one constant and that is change. We expresses, "This recognition reinforces my commitment to Ÿ Innovation: Embracing innovation is vital in an ever- empowering others, especially women, in the mortgage evolving industry. A leader should encourage individuals seeking homes in different locations that have regulatory bodies making changes to help the industry and beyond." creativity, explore new technologies and are away from traditional urban centers. Canadian consumer. As mortgage professionals, we need to educate ourselves on a regular basis to help our clients." continuously seek ways to enhance processes and Beyond an individual honor, it symbolizes the services. Anticipated Trends Defying Convention collaborative efforts of her exceptional team and Ÿ Resilience: Leadership in the mortgage industry Ÿ Technology Integration: Continued integration of community. Leanne looks ahead with enthusiasm, comes with its challenges. Resilience is essential for navigating uncertainties, setbacks and market sharing, "I'm excited about the continued journey and the advanced technologies, such as Artificial Leanne attributes her success to transparency about fluctuations without losing focus on long-term personal struggles. In her early days as a broker, she positive impact we can make together." She emphasizes Intelligence and Machine Learning will streamline openly acknowledged facing challenges, falling short on the importance of dedication, community and a shared goals. processes enhance risk management and improve the overall customer experience. targets and enduring financial strain. Her candidness commitment to empowerment in professional Ÿ Community Engagement: Actively engaging with Ÿ Evolving Customer Expectations: Consumers about setbacks underscores the resilience and endeavors. the community not only builds a positive reputation but also establishes a deeper connection with increasingly expect a seamless, digital mortgage authenticity integral to her professional journey. clients and stakeholders. It adds a meaningful experience. Customization and personalization of Leanne actively supports the local Junior B hockey team, serving as both a sponsor and volunteer. Her dimension to your professional impact. services will become paramount. Leanne recounts a recent success story involving a Ÿ Continuous Learning: Staying updated on industry Ÿ Sustainable and Green Mortgages: As client who was on post-maternity leave and faced engagement underscores a commitment to community trends, regulations and market dynamics is a must. environmental concerns grow, there is likely to be maxed-out credit. Through the strategic placement of a involvement and a passion for contributing to the A commitment to continuous learning ensures an increase in demand for sustainable and energy- private mortgage, Leanne facilitated debt clearance success of the team. relevance and a competitive edge in the mortgage efficient mortgages, incentivizing eco-friendly home elevating the client's credit score. The outcome was Innovate, Empower, Lead landscape. purchases. transformative enabling the clients to sell their existing Ÿ Flexibility in Mortgage Products: Lenders may home, pay off 100% of their debt and secure their In the fast-paced world of mortgage brokerage, By embodying these principles, a leader in the introduce more flexible mortgage products to cater dream home. This achievement defied conventional mortgage industry can navigate complexities, inspire to diverse financial situations promoting inclusivity advice from their bank, which suggested saving more effective leadership is paramount and Leanne shares insights on the principles that have guided her their team and leave a lasting positive impact on both and accommodating various borrower profiles. money, cutting expenses and paying down debt. successful journey: the business and the community. Ÿ Government Initiatives: Government policies and Leanne's approach turned despair into triumph incentives, particularly related to housing showcasing the impactful results of personalized Ÿ Vision and Strategic Thinking: Having a clear vision Mortgage Insights affordability and accessibility will shape the financial solutions in the face of adversity. for the future and the ability to think strategically industry's landscape. are crucial. It allows for effective long-term planning Leanne offers valuable insights into both the present Ÿ Data Security and Privacy: With the increasing Coaching Synergy and navigating through challenges with purpose. dynamics and the future trends that are molding the reliance on digital platforms, ensuring robust data Ÿ Empowerment and Mentorship: Empowering team field of Mortgage: security and privacy measures will be critical to Engaging various coaches across life domains, Leanne members and providing mentorship fosters a maintaining consumer trust. collaborates with experts like Clinton for professional positive and growth-oriented environment. Current State Ÿ Collaboration and Partnerships: Collaboration guidance, complemented by a money coach and Investing in the development of others contributes between traditional lenders and fintech companies wellness coach. Each coach plays a pivotal role in her to both individual and collective success. Ÿ Interest Rates and Affordability: The current will likely increase fostering innovation and personal and professional success highlighting the integral support they provide to enhance Leanne's Ÿ Adaptability: The mortgage industry is dynamic and higher rate environment has slowed homebuying expanding the range of services offered to effectiveness as both a human being and a business being adaptable is essential. Flexibility in approach activity. Affordability remains a key concern, consumers. Ÿ Rise of Alternative Lending: Alternative lending professional. and a willingness to embrace change ensure particularly in competitive housing markets. models, such as peer-to-peer lending and resilience in the face of industry shifts. Ÿ Digital Transformation: The industry is undergoing Ÿ Effective Communication: Clear and transparent a significant digital transformation. Online mortgage crowdfunding may gain traction providing Market Mastery communication is the backbone of successful applications, virtual document submissions and additional options for borrowers. Emphasizing the importance of broad expertise, Leanne leadership. It fosters trust, alignment and a sense of digital closings have become more prevalent, Ÿ Emphasis on Financial Education: Mortgage professionals may increasingly take on a role in advises, "Learning your craft allows you to assist a broader belonging among team members. enhancing efficiency and convenience. educating clients on financial literacy and range of clients. Relying solely on purchases can lead to Ÿ Collaboration and Team Building: Building a Ÿ Regulatory Landscape: Ongoing regulatory changes impact lending practices and borrower homeownership empowering them to make collaborative and inclusive team is key. Recognizing income fluctuations tied to the real estate market. To qualifications. Staying abreast of and adapting to informed decisions. succeed as a broker, true victory lies in possessing a wealth and leveraging the strengths of individuals fosters a of knowledge across private and A lending, ensuring culture of teamwork, leading to collective success. these changes is crucial for mortgage professionals. Navigating these trends will require adaptability, a stability and success in diverse market conditions.” Ÿ Integrity and Ethical Leadership: Upholding high Ÿ Supply and Demand Dynamics: Housing supply commitment to embracing technology and a proactive ethical standards is non-negotiable. Integrity builds shortages in various regions contribute to Feb 2024 | 24 | womenworldmagazine.com Feb 2024 | 25 | womenworldmagazine.com

Technovations Emerging Trends of Technology Driving Progress in theMortgage Industry he mortgage industry is experiencing a significant technological revolution, with emerging trends driving progress and innovation. This article explores the latest technovations shaping T the mortgage sector, revolutionizing processes, enhancing customer experiences, and streamlining operations. Digital Mortgage Applications Digital mortgage applications enable borrowers to complete the entire mortgage application process online. From document submission to verification, borrowers can conveniently submit their applications from the comfort of their homes, streamlining the mortgage origination process. E-signature technology facilitates the digital signing of mortgage documents, eliminating the need for physical paperwork and expediting the approval process. E-signature integration enhances efficiency, reduces errors, and accelerates loan closings, enhancing overall customer satisfaction. Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning (ML) algorithms analyze vast datasets to automate the underwriting process. By assessing borrower risk profiles and creditworthiness, automated underwriting systems enable lenders to make faster, more accurate lending decisions. Predictive analytics leverage AI and ML to assess credit risk and predict borrower behavior. By analyzing historical data and market trends, predictive analytics models provide lenders with valuable insights, enabling proactive risk management and informed decision-making. Blockchain Technology in Mortgage Securitization Blockchain technology offers enhanced security and transparency in mortgage securitization. By creating immutable, decentralized ledgers, blockchain platforms enable secure recording and tracking of mortgage transactions, reducing fraud risk and ensuring data integrity. Blockchain facilitates streamlined settlement processes by automating the transfer of mortgage- backed securities. Smart contracts execute predefined conditions autonomously, reducing Feb 2024 | 26 | womenworldmagazine.com Feb 2024 | 27 | womenworldmagazine.com

settlement times and minimizing the need for virtual assistants provide personalized assistance and intermediaries, thereby reducing costs and enhancing support, enhancing the overall borrower experience. efficiency. Data Security and Compliance Application Programming Interfaces (APIs) for Integration With the increasing digitization of mortgage processes, cybersecurity measures are paramount to safeguarding APIs enable seamless integration and data connectivity sensitive borrower information. Lenders invest in across various mortgage platforms and systems. By robust cybersecurity protocols, encryption facilitating real-time data exchange between lenders, technologies, and threat detection systems to mitigate borrowers, and third-party service providers, APIs cybersecurity risks and ensure data protection. enhance operational efficiency and improve collaboration within the mortgage ecosystem. Automation technologies streamline compliance management by enforcing regulatory requirements and Open Banking initiatives leverage APIs to enable standards. Compliance automation tools monitor secure access to financial data and services. By regulatory changes, assess compliance gaps, and empowering borrowers to share their financial generate audit trails, enabling lenders to demonstrate information with lenders and mortgage providers, adherence to regulatory guidelines. Open Banking initiatives streamline the mortgage application process and facilitate faster decision- Remote Mortgage Processing and Remote Online making. Notarization (RON) Robotic Process Automation (RPA) for Efficiency Remote mortgage processing enables borrowers to complete the entire mortgage transaction remotely, Robotic Process Automation (RPA) automates without the need for in-person interactions. Digital technologies facilitate remote document signing, repetitive tasks involved in document processing and verification. RPA bots extract data from documents, identity verification, and loan closing, providing perform validation checks, and populate relevant fields convenience and flexibility to borrowers. in mortgage applications, reducing manual effort and minimizing errors. RON enables electronic notarization of mortgage documents, eliminating the need for physical RPA streamlines mortgage workflows by automating notarization. Through secure online platforms, notaries tasks such as loan origination, processing, and servicing. can verify identities, witness signings, and affix By orchestrating complex workflows and routing tasks electronic seals, ensuring the legality and validity of efficiently, RPA enhances operational efficiency, mortgage transactions conducted remotely. accelerates loan processing times, and improves productivity. Conclusion: Customer-Centric Digital Experiences The mortgage industry is witnessing a paradigm shift driven by technological advancements and innovative Digital technologies enable lenders to offer solutions. From digital mortgage applications to AI- personalized mortgage solutions tailored to individual powered underwriting and blockchain-enabled borrower needs. By leveraging data analytics and securitization, emerging technovations are customer insights, lenders can customize loan products, transforming the mortgage ecosystem, enhancing terms, and rates, enhancing customer satisfaction and efficiency, transparency, and customer experiences. As loyalty. lenders embrace digital transformation initiatives, the In the realm of mortgages, leadership is mortgage industry is poised to evolve further, paving Self-service portals empower borrowers to manage the way for a more streamlined, inclusive, and the foundation on which dreams are built. their mortgage accounts and track application statuses technologically-driven future. in real-time. Interactive features such as chatbots and Feb 2024 | 28 | womenworldmagazine.com

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The Most Admired Women Leaders In Mortgage Industry, 2024.

The Most Admired Women Leaders In Mortgage Industry, 2024.

Presentation Transcript

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