1 / 11

SME Membership 2011

SME Membership 2011. Great Lakes Membership Experience December 4, 2010. Overview. Numbers Membership Strategy Member Benefits Update. Numbers. Membership: 23,404* 14,761 Senior, Regular, Associate (SRA) 4,170 Students 4,052 Life 5,194 New SME Members YTD

abba
Download Presentation

SME Membership 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SME Membership 2011 Great Lakes Membership Experience December 4, 2010

  2. Overview • Numbers • Membership Strategy • Member Benefits Update

  3. Numbers • Membership: 23,404* • 14,761 Senior, Regular, Associate (SRA) • 4,170 Students • 4,052 Life • 5,194 New SME Members YTD • A 68-member net gain in December would allow SME to be flat for 2010 *As of 12/1/2010

  4. Numbers

  5. Numbers

  6. Numbers

  7. Membership 2011-2013 Strategy Goals Get to growth: operating ratio < 1.0 Drive the member profile toward 43-year-old, with 80%/20% gender diversity and higher ethnic diversity Penetrate underserved manufacturing industries: aero/defense, medical device, energy, & transportation • Accelerate the integration of membership value into other SME products • Develop and execute a member communication plan to enhance recruitment and retention • Re-visit product roadmap

  8. Strategy: Integrated Value • Events: • Differentiated Member Experience • Recruitment/Retention: 51 memberships • Engagement: Chapter, MCons, Advisory Committee, Individual Members

  9. Strategy: Member Communications • Make messages “stickier” (SUCCES) • Current Member Profile/Story • What if we could only use 10% text? • Leverage Digital Media Channels • Digital Manufacturing Engineering Magazine • Daily Executive Briefing • Integrate Marketing & Communications to optimize overall communication volume

  10. Member Benefits Update Award of Merit www.sme.org/awards

  11. Questions?

More Related