1 / 9

A short introduction of the product transfer program

A short introduction of the product transfer program. 2nd Marketing, Communications and Sales Meeting Business Unit Industrial Services Christian Nowak . Concept. Transfer of existing products / services from one TÜV NORD company to another to enlarge the local company´s product portfolio

abedi
Download Presentation

A short introduction of the product transfer program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A short introduction of the product transfer program • 2nd Marketing, Communications and Sales Meeting Business Unit Industrial Services • Christian Nowak

  2. Concept • Transfer of existing products / services from one TÜV NORD company to another • to enlarge the local company´s product portfolio • to strengthen local and international presence

  3. Rules • (Re)act on existing local demand, currently not met by the local company – no products which are already offered in that area • Sustainable product transfer (not only (single) project-based) with a fit to strategy • Commitment of local & training company required • Size of the local company has to be considered (critical mass) • Macroeconomic parameters within the local market have to be considered

  4. Product Transfer Manager (PTM) • Locally managed function with working contract in local TN company • Local role to act on existing local demand, currently not met by the local TN organization. • Objective is to • build on an existing strong product / know-how or market/customer position • serve the local market • initiate the start-up phase • build up local capacity, know-how and processes in the local company • Training time between 3 to 12 months

  5. Product Transfer (PT) Management

  6. Costs: Product Transfer Budget (PTB) • PTB will cover the costs during the training phase (defined budget esp. for the HR-costs for Trainer & PTM) • Costs for market analysis and additional support (day to day business) are not covered by the PTB • Project transfer plan & budget have to be approved by management of TNS / TNI Costs of the training company (TC) • Trainer´s costs (cost based rates + 5% profit margin) – for the training phase (know-how / process / quality) and training on the job • Business expenses (lodging, travel) Costs of the local company (LC) • PTM’s costs (cost based rate) for the training phase and training on the job • Business expenses (lodging, travel) • (Accreditation fees) • (Equipment)

  7. Financing: Product Transfer Budget (PTB) • Financing has to be defined for every individual Product Transfer Project (in cooperation with SFF) especially for local companies with JV constellation • PTP will be financed by • Abandonment of dividend distribution • Appropriated funds • Credit (TN AG) • Shareholders’ resolutions have to be prepared & bonus agreements have to be adapted accordingly • PTB will be controlled by SFS during the project • Business plan (planned turnover) will be controlled by SFF

  8. First indication for projects which can start in 2013/2014

  9. Many thanks for your attention!

More Related