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Islington Everyday Swim Marketing campaign at Ironmonger Row Baths and SPLASH! Magazine survey

Islington Everyday Swim Marketing campaign at Ironmonger Row Baths and SPLASH! Magazine survey. Marketing. Marketing campaign Awareness of Ironmonger Row Baths was conducted pre and post a marketing campaign in Islington 305 people were interviewed pre campaign and 304 post.

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Islington Everyday Swim Marketing campaign at Ironmonger Row Baths and SPLASH! Magazine survey

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  1. Islington Everyday Swim Marketing campaign at Ironmonger Row Baths and SPLASH! Magazine survey

  2. Marketing • Marketing campaign • Awareness of Ironmonger Row Baths was conducted pre and post a marketing campaign in Islington • 305 people were interviewed pre campaign and 304 post. • Majority of sample worked in the area both pre and post campaign, • residents accounted for 23% pre and 30% post. • 20% of the sample had been swimming in the last 4 weeks pre, 26% post. • 29% knew where IRB was pre campaign, 35% post. • An additional 600 swims took place in the final quarter of the year (Oct-Dec) compared to the same period the previous year.

  3. SPLASH! Magazine • In total, 67 people responded to the competition prize draw on the back of the magazine. • The majority of people got the magazine from an Aquaterra Leisure Centre (57%) followed by at school (40%) • 'Discovering the underwater world' was the favoured article (51%) followed by the Beijing Olympics article (24%) • "SuperSwim" was the most cited activity that they wanted to take part in (50%) followed by any free swim promotions (49%) • The majority (69%) swim with their family and friends and none of the respondents stated that they couldn't swim.

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