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Fast Food Nation

Fast Food Nation. Chapter 4 – Success Wade Zenge l. The Intent of the Author. Franchising leads to the growth of the fast food industry while still maintaining product and giving a difficult time to those who start the business. . The Author’s Major Assertions.

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Fast Food Nation

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  1. Fast Food Nation Chapter 4 – Success Wade Zengel

  2. The Intent of the Author Franchising leads to the growth of the fast food industry while still maintaining product and giving a difficult time to those who start the business.

  3. The Author’s Major Assertions Starting a franchise provides what seems like a benefit to both sides. (Brand name, business, expertise) This allows the industry to grow in size while using the hopes of small investors and their money.

  4. Does the Author Prove Points? I felt as if the author presented these observations and the I was able to recognize that they were true when I thought about them. Most of the proof the author uses are specific examples and many “What if” situations. There is proof with specific values that prove the point of how the franchisor has a greater income than the franchisee.

  5. Bias? The beginning describes a franchisee working very hard and making a small amount of money.

  6. Connections With the franchising strategy seeming as a smart way for business graduates to safely make a business it also greatly increases the profits of the business. This allows the fast food business to grow larger and larger and more powerful and influencial.

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