Fast Food Nation

1. Fast Food Nation

2. End Stuff

3. Mad cow disease Foot-and-mouth disease ^ happened in Europe, attracted readers E. Coli sickens tens of thousands of Americans Meat packing industry refusal to change BSE (Mad Cow Disease) poses an even greater threat

4. “supposed” to expedite new rules to prohibit certain proteins in cattle feed (FDA) Great Brit in mad cow panic over poss. Human strain 10 young people contracted cVJD which destroyed their brains--- linked to tainted beef they were ‘keen consumers of burgers’ McDonalds refuses to buy Brit beef American cattle, meat packing and processing plants , and feed manufacturers resisted FDA’s new rules because animal protein based cattle feed = Cheap American cattle consuming 2 billion lbs of animal protein (mostly other cattle remains) The resistance claimed mad cow disease was not scientifically proven to be transferrable to humans

5. Resistance believed what was fed to cattle ought to be voluntary and the ban on feeding cattle to cattle was unenforceable Would cause economic harm Cattle shouldn’t consume certain organs but dead pigs are a-okay British attempt to not feed proteins to these animals didn’t halt the spread Disease control said it had to cease to stop BSE A year an a half later the American FDA said US BSE was no more but the same laws did not extend to other animals Cross contamination still occurred McDonalds struck back, requiring beef manufacturers to present FDA approval documents So they started getting certified… McDonalds did in just weeks what the FDA couldn’t in a year and a half

6. Some reviewers called his book ‘McGarbage,’ and called him a health fascist and an idiot. Some times a ‘Hectoring task master of the nanny state’ and ‘Banjo strumming performer at farm aid’ Even a fake in so many words The fast food industry was also less than pleased. They claimed to be nothing like what he wrote No errors ever cited in text Nothing against republicans but this was their doing Ex: Bush’s first food safety decision was to stop testing school lunches for salmonella McDonalds did issue an apology… at least in reference to info about fries and cooking them in animal products

7. Decline and Fall No new customers… Fast food sales = stagnant after BSE scare. In some places # of customers fell Taco bell had food precooked to eliminate kitchen… Backfired Sales fell as food quality got worse (9% by 4th quarter of 2000) Taco Bell’s president said all areas of store lacked Fast food chains lack the power they once had Mcdonald’s attempts improved public image

8. Dog Eat Dog So far 100 people have died of vCJD – no cure Roughly 800,000 mad cow ridden cattle are consumed by people unknowingly Epidemic is just beginning Britain’s been worrying sine ‘87… this’ll mar meat co.’s forever. British pets eat better than they do because one cat died of BSE, pedigree changed. Harm consumer, help agribusiness Because of McDonald’s the U.S. mostly obeys meat related laws Because mad cow disease hasn’t been detected in the U.S., the USDA and FDA see no need for more restrictions on what is fed to cattle USDA didn’t look very hard By Britain's second find, 60,000 were infected 1989 Ban on U.S. import of Brit beef Offal from manufacturers go straight to feed Cost-efficient = inefficient