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Fast Food Nation. Chapter 1 By: Beatrice Craycraft and Sarah Bunch. Carl N. Karcher. One of the fast food industry’s pioneers. Born in 1917 near Upper Sandusky, Ohio. Had 6 brothers and a sister. In 1937 Carl moved to California to take a job that his uncle had offered him.
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Fast Food Nation Chapter 1 By: Beatrice Craycraft and Sarah Bunch
Carl N. Karcher • One of the fast food industry’s pioneers. • Born in 1917 near Upper Sandusky, Ohio. • Had 6 brothers and a sister. • In 1937 Carl moved to California to take a job that his uncle had offered him. • Carl’s uncle Ben owned Karcher’s Feed and Seed Store. • Carl married Margret Heinzin 1939.
Carl began to work at a bakery, delivering bread to restaurants and markets. • Carl borrowed $311 from the Bank of America and bought his first hot dog stand. • With the location of his first hot dog stand and the booming business around it, Carl soon had enough money to buy a second hot dog cart. • By the end of 1944, he owned four hot dog carts. • January 16, 1945, Carl’s 28th birthday, Carl’s Drive-in Barbeque opened for business.
The new economic situation in California allowed Carl and Margaret to buy a house and add on to it as his family grew in size. • Carl and Margaret had a total of 12 children, 9 girls and 3 boys. • After the success of McDonalds, Carl decided to open his own self-serving restaurant. • Carl’s son, Carl Jr., opened his first restaurant in 1956.
Drive-in’s • Early 1940’s: tended to be gaudy, round, topped with pylons, towers, and flashing signs. • “Carhops,” often wore short skirts and dressed up like cowgirls, majorettes, Scottish lasses in kilts. • They were new and different. • Offered a combination of girls and cars and late-night food.
Quotes • “‘The harder you work,” their father always told them, “the luckier you become.’” (13) • “A new form of eating place emerged. ‘People with cars are so lazy they don’t want to get out of them to eat!’ said Jesse G. Kirby, the founder of and early drive-in restaurant chain.” (17)
McDonalds Brothers • McDonalds famous hamburgers opened in 1937. • Richard and Maurice McDonald moved to southern California at the beginning of the depression. • By the end of the 1940s the McDonalds brothers were dissatisfied with the drive-in business.
the McDonalds fired all their carhops in 1948. • They opened back up 3 years later with a different method of preparing food. • Got rid of all food involving a spoon, knife, or fork. • Designed a new building to make it easier to spot from the road. • Each side of the roof had a golden arch.