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Fast Food Nation

Fast Food Nation. Chapter 2 Summary. Disney & Kroc. Both were born in Illinois Both dropped out of high school Served together in WWI Both moved to Southern California after the war Both became geniuses at marketing their products to children. Ray Kroc & McDonald’s.

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Fast Food Nation

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  1. Fast Food Nation Chapter 2 Summary

  2. Disney & Kroc • Both were born in Illinois • Both dropped out of high school • Served together in WWI • Both moved to Southern California after the war • Both became geniuses at marketing their products to children

  3. Ray Kroc & McDonald’s • Bought the right to franchise McDonald’s from the McDonalds brothers • Ronald McDonald based on Bozo the Clown • Told people he was in show business • Company created more characters • Added “playlands” to restaurants

  4. Walt Disney • Appropriated Henry Ford’s mass production line in his studio • Advocated hard work and self-reliance • Procured corporate sponsorship • Coined the “synergy” strategy

  5. Marketing • Playlands • Toys • Cross-promotion • McDonald’s “Trusted Friend” campaign • School advertising

  6. The End

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