Fast Food Nation Ch. 2 summary

1. Fast Food NationCh. 2 summary Trang Le Kimberly Holland Lexi Smiley

2. Author’sIntent • Schlosser’s intentions in this chapter of the novel is primarily to depict Ray Kroc, the market producer of McDonald’s, as a clever businessman, concerned solely on expanding his empire.

3. Main Findings • Marketing to children • Used Walt Disney as a advertisement to promote McDonald’s to smaller children • Children as young as two recognize marketing logo before they recognize their own name • Toys distributed to children such as dolls, toy trucks, baby clothes, and telephones shaped like French fries

4. Main Findings • People’s consumption • Parents of lower income have a more limited variety in their food options • Consumers are impressed by the companies as trusted friends without knowing their minds are being manipulated to buying their products

5. Main Findings • School Systems • Schools with budget shortages accept corporate sponsorship from fast food companies by agreeing to advertise to their students • When fast food gets into high school cafeterias, students have no other choice than to eat the fast food

6. Proved his Points? • After the release of this novel, many schools have began taking responsibility for their students’ health in order to put an end to childhood obesity

7. Author’s Position • Schlosser mainly tells the negative side of the fast food industry • Children are not benefitting from the consumption of “liquid candy” (soda) • Examines the relationship between Kroc and Disney to reveal their genius at marketing their products, their main priority

8. Connections • We all go to school and have to see advertisements • We are all going to have friends, family, etc. that are going to be affected by the advertising for the rest of our lives as well as ourselves

9. The End