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Market Facts

Market Facts. Education reform highlights learning experiences Curriculum become more flexible, diversified and integrated Diverse teaching materials, integration of all-round learning activities and inspiring teaching methods are mostly preferred

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Market Facts

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  1. Market Facts • Education reform highlights learning experiences • Curriculum become more flexible, diversified and integrated • Diverse teaching materials, integration of all-round learning activities and inspiring teaching methods are mostly preferred • Provide students with comprehensive and balanced learning experiences • Diverse school system introduced in 2000 Education Reform • Allow school with different education ideologies, modes of financing, directions of development and curriculum focus in order to offer more options for learners • Steady growth of private school, private international schools and direct subsidy scheme school (DDS) in the past few years

  2. Market Facts • Government Policy in favor of the development of study tours • Launched an assistant program “The Community Care Fund – School-based Fund for Cross Boundary Learning Activities” to subsidize more students to participate in cross-boundary learning activities to widen horizons and learning experiences • High willingness for HK Parents to spend on children’s education • With steady growth of GDP in the past few years (7% & 5% increase in 2010 and 2011 respectively), families in HK are getting higher income than before • Low birth rates enable that parents do not compromise on expenditure to their children, in particular education (Source: survey by hk.nielsen.com) • HK parents spend an average of 13% of their monthly personal income for their children’s education, including paying school fees & extra-curricular activities (Source: survey by MasterCard) • Leading travel agents in Hong Kong reported high double digits growth of study tours in summer of 2012, some as high as 80%

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