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2008 Marketing Trends & Predictions: Spotting the Influencers

Get insights into the 2008 marketing trends and predictions from industry experts. Discover what's in, what's out, and what's yet to come in areas such as digital ads, consumer internet, social media, online advertising, and mobile media.

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2008 Marketing Trends & Predictions: Spotting the Influencers

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  1. 2008 Marketing Trends Predictions Spotting the trends of influencers brought to you by

  2. TrendsSpotting “Influencers Focus Group” 2008 TRENDS Step 2 10 Techinfluencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 3 * note: this categorization is based on our own analysis

  3. 1 Blue Is The New Green… 2008 TRENDS MARIAN SALZMAN Instant Gratification Outwitting Disease Transparency http://news.sky.com/skynews.. Blue is the New Green Coopt Consumption The World is Local Demographics Targeting Behavior What’s Out? What’s In?

  4. 2 10 Trends in Digital Ads 2008 TRENDS GILES RHYS JONES http://interactivemarketingtre.. Earned Attention Buying Attention All Digital “digital” as USP Creating TV ads Creating “experiences” TV Directors Specialist+Contacts What’s Out? What’s In?

  5. 3 2008 Consumer Internet Prediction 2008 TRENDS JEREMY LIEW http://lsvp.wordpress.com Games2.0 :Asnyc Games Struct User Gen Content Unstructured UGC Scalable Emerging Media TV 30’’ Spots What’s Out? What’s In?

  6. 4 The Shape Of Things To Come 2008 TRENDS JAMES HARKIN Social Reputation Mgmt http://www.guardian.co.uk Rev Migration to China P2P* Sharing /Lending Handmade Social Networking Rise of N-11 What’s Out? What’s In?

  7. 5 The future promises loss, revenge, surprise.. 2008 TRENDS JON FINE http://www.businessweek.com/.. Google into Set Top Box Microsoft Media offerings KINDLE = Web Browser “Daily” –News papers More Radiohead D2C Cell phone as Media What’s Out? What’s In? Yet to Come

  8. 6 8 Important Consumer Trends for 2008.. 2008 TRENDS TRENDWATCHING Social Media, Android, Open Source Global World /Crowd http://www.trendwatching.com.. Make it Yourself Mobile Access ,Products, Network Products Experiences Eco –Icon (Fashion/Design) Eco –Ugly Sell it Yourself Basic PremiumInstant (Kindle) Mobile World Wide What’s Out? What’s In? Yet to Come

  9. 7 Online Advertising Continues To Evolve & Mature. 2008 TRENDS DILIP DASILVA Semantic Tools = Marketing Tools Video :Overlay Ad http://www.adotas.com/2007.. Make it Yourself Local Ad Platforms 1-1 Marketing Ad Effectiveness Clicks Second Life Customized Virtual World What’s Out? What’s In?

  10. 8 Marketers Should Avoid Over-hyped Opportunities .. 2008 TRENDS DREW NEISSER http://consumerlab.wordpress.com/ Mobile +Game +Video +Widget +SN = Mkt Tools Marketing Experiences/Services Contextual Ads Out –Of Home Ads Proving Greenness What’s Out? What’s In?

  11. 9 2008 is the Year of Mobile Media. 2008 TRENDS DAVID ARMANO http://darmano.typepad.com/.. Web site +Widget+ Multiple Device Social Exp on Mobile Website/Widget Mobile Web (Android/Kindle) Users Control Over content & Feature Mobile ExperiencesSmart Phone/Cool Phone What’s Out? What’s In?

  12. 10 Official 2008 Web 2.0 Buzzword Forecast 2008 TRENDS PETE BLACKSHAW New content forms Credibility of invitations http://www.clickz.com/.. Greenlashing Recruiting & “owning” the influencers Social mediation & we-bargaining with customer Friendiligience + conv. with customers Search Moptimization WOMbagging What’s Out? What’s In?

  13. 2008 Marketing Trends Predictions 2008 TRENDS Cloud tags: what’s in for 2008? Generated by tagcrowd.com

  14. 2008 TRENDS Discover more trends at: www.trendsspotting.com

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