Fourpaws TM

1. Fourpaws TM By: B. A., M. R., M. Z., and S. N.

2. Executive summary • Product conception • Domestic forces • International forces • SWOT analysis • Sample questions • Marketing strategy Table of contents

3. Product conception A vitamin water that customers could bring to the park and/or on a car ride Our water contains the vitamin glucosamine

4. Our water is good for all dogs and cats • Whether they are young or old • Helps growing joints • Helps aging animals • Inexpensive, so consumers can afford • Our bottle has a screw cap, so easy to go convenience • Created water and milk that contains glucosamine for cats and dogs Product conception

5. Our product will help to maintain the health of consumers pets, • Our product has to benefit cats and dogs • Target market has to be willing and have the ability to buy the product • Need to get advertisements out • Conducting business in our Morocco plant Product idea

6. Competitive forces – most people let their cats drink regular milk, and dogs drink tap water • Economic forces- the economy is currently down and people are cutting back on expenses • Political forces – we are not importing or exporting, due to having a factory in Morocco. Domestic marketing strategy

7. Legal forces – our product has to work with the FDA(food, drug, and administration), to comply with all rules • Technological forces – bottles are made out of PET (Polyethylene terephthalate), consumers are not happy with PET, as more people complain will need to make bottles out of newer materials • Socio-cultural forces – Younger generations are very into taking care of their pets, will work in our favor Domestic marketing continued

8. Competitive forces – tap water throughout the country, and milk from farm animals • Economic forces- the country is very poor, and many people are unemployed, also many people are starting to rely on internet shopping • Political forces- the king is extremely important, need to have his approval International marketing strategy

9. Legal forces- Work with the FDA in Morocco, to make sure product is up to standards Technological forces – this economy is not growing very rapidly, and are behind on some of their technology, makes it harder to advertise • Socio-cultural – there are many wild animals, and as a culture, they might not consider it important to waste money on pets International marketing continued…

10. Strengths Weaknesses Competing for customers to spend their money on our product Economy down, people not willing to spend extra Specialized product, limits customer base Starting at PETCO’S, nationwide limits who we reach • Our company is well-known • Have a developed customer base • We have 26 operating plants • We have a plant in Morocco saves on spending money, no need to import • Our company new worth $14 million SWOT analysis

11. Opportunities Threats Once our product is released, there will be similar products being produced Consumers in United States are leading toward internet sales, our product will cost too much to ship • Educate consumers on ways to take better care of their pets • A new avenue to make a profit • Our market share is rapidly growing SWOT analysis

12. Do you own a cat or a dog? • Would you buy our product again? • How old is your pet? • How did you hear about our product? • Are you willing to spend money on a product, you can get from your sink, or from milk out of your fridge? • Would you recommend our product Sample questions

13. Did the protect satisfy your needs? • Do you think our product is reasonably priced? • What age bracket are you in? 15-25 25-35 45-55 60- or older Additional questions

14. Our target market is - primarily women, or young men - all economical classes - animal lovers - ages 18-45 We intend to go to PETCO, or Hannaford to start to inform people of our product, also at the PAWsitively fair Marketing strategies

15. Product strategy – creating a product that is inexpensive, and that animals do truly need • Pricing strategy – to offer competitive prices, so that we can compete for the consumers dollar • Distribution strategy – placing our products in pet stores, and MSPCA’s, also veterinary hospitals, easy to get for customers • Promotion strategy – offer first time customers coupons to get interest in product Marketing cont.…

16. We plan to sell our individual bottles for $2.00, they cost are company $.40 to make, so each bottle we are making $1.60 profit • We want to offer consumers a chance to buy a pack of 12 bottles, so that they do not have continuously run to the market, the case sells for $10.00, to offer an initiative to buy it • On the case we make a profit of $5.20 • In Morocco we are charging one euro for a bottle of our product, and seven euros for a pack of twelve Pricing strategy, domestically

17. Buy one bottle Get a second bottle for half off Expires 06/05/2011 ½ off Promotion strategy

18. We are selling our items at the PAWsitively Green carnival • We rented out a booth for $150.00, and we plan to sell over 500 hundred bottles with the crowd that shows up, which means a profit of $850.00 • Our product will be displayed in their newspaper, and our pamphlet will go into doggie bags Promotion strategy

19. Our product is extremely beneficial to all pets, it helps them with their joints while growing, and helps aging dogs feel less pain. • Our product requires little work, and makes a huge difference in your pets life • Will save money in the long run, will cut costs on going to the vet Why buy?…..because they are worth it

20. Distinctive Doggie & Cattie Company • 123 Main st. • Boston, MA 02108 • Phone (617) 555-4444 Our corporate office