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Business Plan

Creative Business Plan Class ASC (Agritech Study Club) - Universitas Gadjah Mada. Minggu , 23 M aret 201 4. Business Plan. Coaching. What do I want from this class ?. Be as specific as YOU can. Business Plan yang benar?. Tergantung Tujuan Pembuatannya !.

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Business Plan

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  1. Creative Business Plan Class ASC (Agritech Study Club) - Universitas Gadjah Mada Minggu, 23 Maret 2014 Business Plan Coaching

  2. What do I want from this class? Be as specific as YOU can ...

  3. Business Plan yang benar? TergantungTujuanPembuatannya!

  4. 3 Hal Penting dalam Business Plan • Di mana posisi kita sekarang • Ke mana kita akan menuju • Bagaimana kita akan mencapai tujuan tersebut dari posisi yang sekarang

  5. The Diagrams of ActionBusiness Plan Darius Mahdjoubi, Ph.D. Institute of UT-Austin Texas

  6. Where are you? What do you have? Where you would go? How can you get there?

  7. Business Plan • Apa? • Roadmap • Alat ukur • Alat cari modal • Petunjuk Operasional • Mengapa? • 1,000,001 pertanyaan • Jumlah kemungkinan yang tidak terbatas • Seberapa Banyak? • 6-9 halaman naratif, termasuk proyeksi keuangan dan lampiran

  8. Penting! • Buat agar mudah untuk dibaca! • Bullet points • Tetap kreatif tanpa mengurangi ketajaman isi • Gunakan paragraf pendek (1-3 kalimat pernyataan)

  9. LemakLebihRendah Es Krim Biasa Es Krim Beckham 27 % 9.7 %

  10. Penting! • Hati-hatidalammenggunakanistilahumumdalamduniabisnis/industri. • TulisdenganObyektif • Mintapertimbanganpihakketiga

  11. Business Plan, untukapa? • Anda perlu menyusun bisnis plan jika anda menjalankan bisnis. • Anda perlu menyusun bisnis plan jika anda akan mengajukan pinjaman kredit. • Anda perlu menyusun bisnis plan jika anda mencari investor untuk bisnis anda • Anda perlu menyusun bisnis plan untuk berkomunikasi dengan tim anda

  12. Business Plan DO • Tidak terlalu panjang • Komposisi seimbang antara tulisan dan grafis • Pembaca dapat memahami dalam waktu maksimal 10 menit • Executive Summary yang komprehensif

  13. Business Plan DON’T • Tujuan dan sasaran tidak realistis • Kegagalan untuk mengantisipasi masalah yang mungkin timbul • Tidak adanya ‘market niche’

  14. Pertanyaan pertama untuk membangun “BISNIS”? • Apa hobby anda ? • Berapa Modal yang diperoleh ? • Siapa market anda ? • Jenis bisnis yang ingin dibuka ? • Perlu partner ? • Pendanaan kurang ? • Lokasi ?

  15. The Essential of Business Plan Executive summary Business description: products and services offered Market strategies Competitive analysisand positioning Operations andmanagement plan Financial components

  16. Cover Sheet • Executive Summary • Table of Contents • VisiBisnis • Sejarah Perusahaan (Existing Business) • DeskripsiBisnis (Model Bisnis) • ProdukdanLayanan

  17. Perencanaan Pemasaran • Pelanggan • Kompetisi • Strategi Pemasaran • Perencanaan SDM • Perencanaan Operasional • Perencanaan Keuangan

  18. Bagian 1 : Visi Bisnis

  19. Vision [vizh-uhn] the act or power of sensing with the eyes; sight. the act or power of anticipating that an experience in which a personage, thing, or event appears vividly or credibly to the mind, although not actually present, often under the influence of a divine or other agency: a heavenly messenger appearing in a vision. something seen or otherwise perceived during such an experience: The vision revealed its message.

  20. Our Culture… C A R E COMPETENCY ATTENTION RESPONSIBILITY EMPHATIC

  21. Bagian 2 : Sejarah Perusahaan

  22. Sejarah Perusahaan • PenjelasanUmumProduk • Legalitas : JenisBisnis • Lokasi Perusahaan • JumlahKaryawan • SekilasPelanggan • Keunggulan • Mitrastrategis • Penghargaandanprestasi • Tonggaksejarahpenting (pembentukan, haripembukaanbisnis, jumlahkaryawan, tingkatpertumbuhan) • Rencanastrategis 1-3 tahunkedepan

  23. Bagian 3 : Deskripsi Bisnis

  24. Deskripsi Bisnis • PernyataanMisi • Informasiumumtentangbisnis : produkdanlayanan • Status : Baru, takeover, ekspansi, franchise • StrategiUmum • List of planned milestones (business formation, opening date, hiring employees, reaching certain revenue goals) • Capaian • Pengalamandalambisnis

  25. Culture Culture Owner Vision Business Team Mission Goal Customers Culture Culture

  26. Making Money

  27. Bagian 4 : Produk dan Layanan

  28. Produk dan Layanan • Jelaskan secara detail tentang produk dan layanan • Tunjukkan stage of development: in-process, prototype, contoh • Patents atau hak cipta, kontrak hukum, perjanjian lisensi, peraturan, sertifikat, uji laboratorium • “The Brochure Section”

  29. Unique SellingProposition

  30. Bagian 5 : Perencanaan Pemasaran

  31. Tujuh Hal Dalam MeningkatkanPRODUKTIFITAS 4 W + 1 H Acquisition Cost VS LIFETIME Value Clarity on Your USP AIDA New Customer Keep the Customer Review and Evaluation

  32. 1. Building Your Marketing Campaign * Who * Where * What * Why * How

  33. Building a Marketing Campaign ... WHO ... ? Make a list of your target market segments, niches or groups ...

  34. Having a Single Target Market is one of the Biggest Fallacy’s in Marketing Today … Target Marketing is about … Chunks ...

  35. We’re Not After Market Share … We're after ... Wallett Share ...

  36. Your Ideal Customer ... WESOME ASIC an't Deal With ead 80:20 ABCD

  37. Building a Marketing Campaign ... WHERE ... ? Where will you find them in the highest concentration ... ?

  38. Building a Marketing Campaign ... WHAT ... ? What is your offer going to be, and what do they want to buy ... ?

  39. 2 Different Forms of Pricing … Discounting V's Adding Value ...

  40. Adding Value Means … • Giving true service … • Upgrading them … • Giving them more than they expect … • Handout – Discounting Prices V’s Adding Value …

  41. Building a Marketing Campaign ... WHY ... ? Why do they want to buy it … ? What are the BENEFITS … ?

  42. Building a Marketing Campaign ... HOW ... ? How will you communicate your offer to them ... ?

  43. Bagian 6 : Perencanaan SDM

  44. ogether veryone chieves ore TEAM

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