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Air Force Reserve Public Affairs: Communication Excellence at 440th Airlift Wing

Learn about the strategic communication efforts at the 440th Airlift Wing, including community relations, congressional outreach, media relations, and internal communications. Discover how the Public Affairs team engages with various audiences to support the mission.

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Air Force Reserve Public Affairs: Communication Excellence at 440th Airlift Wing

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  1. Air Force ReservePUBLICAFFAIRS Captain Ann Knabe Chief of Public Affairs 440th Airlift Wing General Mitchell Air Reserve Station Milwaukee, Wisconsin

  2. What is Public Affairs? • Public Affairs: The wing commander’s program • Communicates the commander’s key messages to various audiences • 4 broad areas: internal communications, community relations, congressional relations and media relations

  3. Internal Communications • Keeping our internal customers informed • The Flying Badger (unit newsletter) • “Commander’s Call” topics • Update/Create Unit Fact Sheets & Commander biographies • Manage Web Page Content

  4. Community Relations A true partner in the community

  5. Community Relations • 440th Airlift Wing Community Council • Wing Speakers Bureau • Base Tours • Orientation Flights • Civic Leader Tours • School visits • Noise and Environment issues addressed

  6. Special Events Special Days: • Clergy Day • Employer Day • Memorial Day • Elected Officials Day • Civic Leader Tour

  7. Armed Forces Week events • Military Display • Civic Dinner Dance • Wisconsin Club Armed Forces Dinner • Awards Luncheons • Governor signing statement of support • Military Day at Miller Park • Flyover, etc.

  8. Congressional Relations • Educate our elected officials about the Reserve • Legislative Update • “Influence” decision-makers on Capitol Hill

  9. News Media Relations Direct Honest Informative

  10. News Media Relations • Publicize the Wing & AFRC missions • Answer media queries • Work Presidential visits • Escort into operational areas Media Orientation flights • Manage Crisis Communications

  11. Internal Communication + Community Relations + Media Relations + Congressional Relations Informed, supportive audiences! 4 Areas of Communication

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