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Business Plan

Business Plan. Ravikesh Kumar Agypal Sidhu Alexander Bickham Fidel Cervantes. Market Analysis. Class D Amplifiers: $374 million Audio Equipment Market: $20 billion Green Products compromise >2% of market Niche market advantage. ECO Speakers. Change The Record. Aircurve Play.

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Business Plan

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  1. Business Plan Ravikesh Kumar Agypal Sidhu Alexander Bickham Fidel Cervantes

  2. Market Analysis • Class D Amplifiers: $374 million • Audio Equipment Market: $20 billion • Green Products compromise >2% of market • Niche market advantage

  3. ECO Speakers

  4. Change The Record

  5. Aircurve Play

  6. Market Planning • 2 part strategy focused on college students, but with wider reaches as well

  7. Costs • Roughly $120,000 on marketing • On average $100 for 1000 viewers

  8. Appeal to my customer • Use other students to advertise, people like seeing their peers use the products • Make it cheap, as college students don’t have a lot of money.

  9. Potential market • People at the beach • People camping • People lounging around • College students

  10. Startup Expense

  11. First Year Operating Expenses

  12. Break-even Analysis

  13. Future Funding Requirements • Low future funding requirements • Initial sales and loans will keep company afloat • May need more funding for R&D of new products

  14. Strategy • Get a lot of live demonstrations and booths set up to let people test out the product themselves • Pitch them the product if they ask about it, emphasize green • Aggressive online advertising and using a funny video much like the dollar shave club. Easy to navigate website with a lot more customization (colors/phrases) if you buy it online.

  15. Personnel • Team Members • Other Important Members • Flow Chart

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