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The Lodging Industry

The Lodging Industry. Understanding Lodging. The lodging industry in the United States has always been strongly influenced by changes in transportation. Mid-1600s. Stage coach routes established Coaching inns became popular resting places for travelers

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The Lodging Industry

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  1. The Lodging Industry

  2. Understanding Lodging The lodging industry in the United States has always been strongly influenced by changes in transportation.

  3. Mid-1600s • Stage coach routes established • Coaching inns became popular resting places for travelers • Expected a bed and a meal for the evening

  4. 1794-1828 • 1794 City Hotel in New York City opens • The first building in the US designed specifically as a hotel. • 1828 The Tremont House, first grand hotel, was built in Boston. • First hotel to offer private rooms with locking doors.

  5. The Railroad • Inns, taverns and foodservice facilities located near railway stations began to grow. • Famous resorts because of the railway include Hotel del Coronado near San Diego and the Greenbrair Resort in West Virginia. Yellowstone was also a railway resort.

  6. Conrad Hilton • A banker in New Mexico purchased his first hotel around 1900. It was in Cisco Texas. • This began his chain of hotels. • Other hotels around this time: Ritz Carlton in Boston and the Plaza in New York City.

  7. 1950’s • Increased availability and popularity of the automobile and a new interstate freeway system made cross country vacations a popular option. • Motels sprang up along highways offering travelers a place to bathe, sleep and eat.

  8. The Airline Industry • 1958 commercial airlines became popular. • Builders moved toward airports for hotels and restaurants.

  9. Lodging Operations Organization • Front of the house: employees who have direct contact to the public • Back of the house: supporting operations, behind the scenes OR • Administrative Departments: Manage business (accounting, human resources, training, marketing, sales) • Service Departments: responsible for serving guests directly

  10. Administrative Departments • General Manager (GM) • Accounting and Financial Management (Controller) • Human Resources • Marketing and Sales

  11. Service Departments • Front Office • Housekeeping • Engineering and Facility Maintenance • Security • Food and Beverage (F & B)

  12. Leisure Travelers • On vacation • Shopping, fine dinning, sightseeing, sports events, relax • May provide activities for children, on-site recreation or health facilities

  13. Business Travelers • Looking for well lit work spaces, telephones, modems, copiers, fax machines. • Meeting facilities • 24 hour service - valet parking, secure lodging

  14. Restaurants Parking Garages Boutiques Barber shops Dry Cleaners Florists Swimming pools Room service Cable Television Pay per view Bathrobes Gift shops Kitchens Computer modems Spa Recreational activities Amenities

  15. Types of Properties • Full Service • Luxury • Economy • Mid-priced • All-suite • Resorts • Bed and Breakfast

  16. Terms to Know • Folio • CRS Central Reservation System • Room Inventory • Block • Rooms Forecast • No-Shows • Overbook • Understays • Yield Management • Rack Rate

  17. Hubbart Formula • Helps managers set rates Operating expenses + Desired return on investment-Other Income _______________________________________________________ Projected room sales = Room Rate

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