College English Course for Overseas Undergraduates

College English Course for Overseas Undergraduates 暨南大学外招生《大学英语》教学课件 JNU QUALITY COURSE 暨南大学外国语学院

MARKET LEADER 体验商务英语综合教程第三册 a new language course for tomorrow’s business leaders intermediate Business English Course Book 3 JNU QUALITY COURSE 暨南大学外国语学院

MARKET LEADER BOOK TWO UNIT THREE COMPANY 暨南大学精品课程 JNU QUALITY COURSE JNU QUALITY COURSE 暨南大学外国语学院外语学院大学英语教学部外招生教研室制作

ML Book three unit one overview • Language review • present simple • and present continuous • Vocabulary • Describing • companies Skills Presenting your companies Listening Reasons for success Case study Valentino chocolate • Reading • Company • Websites JNU QUALITY COURSE 暨南大学外国语学院

family-owned multinational small medium-sized profitable failing bankrupt work for a stay with a change Warmer

Chinese proverb Be not afraid of growing slowly; be afraid only of standing still.

Starting up • Which of these companies would you like to work for? Why? List the advantages and disadvantages of each kind. • a family company • a multinational company • your own company

Starting up Work Environment May be more friendly in a small family business. But some family-owed business are multinationals with thousands of employees, and the environment may not be that different to working in an ordinary multinational. self-employed people working on their own sometimes complain about feeling isolated. You may feel more in control running your own company, but there again, if you have employees to look after, this can be a big responsibility.

Starting up pay Small family companies may or may not pay good wages and salaries. One issue here is that when multinationals come to an area with low unemployment, they may make it more expensive for firms in the area to employ people in office or factory jobs. On the other hand, some multinationals are well known for paying very low wages to people in places such as fast-food outlets. The pay of self-employed people, of course, varies enormously.

Starting up Promotion probabilities There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.

Starting up Job security/probability that you will keep the job Family companies may hesitate longer before laying people off out of a feeling of responsibility towards their employees. Multinationals have had different attitudes towards laying people off, but companies in general are probably quicker to lay people off than before.

Starting up Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sector? Telecommunications/Media Transport Engineering Vehicle manufacturing Retailing IT(information technology)/ electronics Construction Food and drink Tourism Banking and finance Other Pharmaceutical

Vocabulary: Describing companies workforce profit turnover share price subsidiary market share head office 1.The amount of money a company receives from sales in a particular period is called its 2.The money a company makes after taking away its costs is its 3.A company which is more than 50% owned by a parent company is called a

Vocabulary: Describing companies workforce profit turnover share price subsidiary market share head office 4.The employees in a particular country or business are called the 5.The percentage of sales a company has in a particular market is its 6.The main building or location of a large organization is its 7.The cost of a company’s shares is its

Vocabulary: Describing companies share price workforce profit turnover subsidiary market share head office B 1 5 2 6 3 7 4

Vocabulary: Describing companies • continue its excellent performance • at a difficult time • we are a highly competitive business. • be at an all-time high of€9.6 • have a positive effect on our cash flow. • thanks to • finance a number of new projects • be our most valuable asset

Peugeot French Drinks supplier American Express Drug and chemical maker Benetton Italian Japanese Container ship operator

Listening reasons for success Triumph, the British motorcycle In 1950s, British motorbikes dominated world markets now almost completely served by Japanese manufactures. E.g. Honda, (Suzuki). However, Triumph made a comeback after a period of difficulties and now makes world-class bikes again.

Listening :Reasons for success 3.1 A Keys: • Strong brand name • New model • Up-to-date look

Listening :Reasons for success 3.1 A Keys: We’ve focused on ………….and also on the ………..of our product. It’s taken a bit of time to build up ………… ,but we’ve done well in the first nine years, and we are now a ……… alternative …………. styling quality sales serious manufacturer

Listening: Reasons for success 3.2 C T or F 1 2 3 4 5 6 7 T T F F F T F

Reading: Company website more than $8 billion Seattle more than 100,000 long-term, quality growth

Reading: task E

Language review: task A • We normally _____ (hold) our sales conference in Spain, but this year we __________ (hold) it in Poland. • Although we _________ (use) our own sales rep at the moment, we generally ___ (use) agents in Japan. • It normally _____ (take) us two years to develop a new product. • We don’t often _____ (raise) our prices more than 5%, but this time we _________ (raise) them 10%. hold are holding are using use takes raise are raising

Language review: task A Usually our Sale Director _____ (deal) with important customers. We usually ______ (recruit) from within the company, but this time we _____________ (advertise) externally. We _________ (rent) offices until our new headquarters are ready. The company ______ (want) to achieve record sales this year. deals recruit are advertising are renting wants

SaleManager Sale ManagerSale Manager are offer We_____¹ one of the largest mobile phone retailers in Europe. We _______² independent and impartial advice on mobile phone. We ______³ more than 800 stores in 10 countries, and we ____________ fast. We _______ over 3,000 workers. Currently we ________________⁶the next stage in our development, and we ______________ for major growth outside Europe. We _____________ for people who are reliable, confident and enthusiastic. We ______⁹experienced people who want to work for an expanding company. We____________________¹⁰ a competitive salary and private health insurance. We are willing to reward staff with attractive performance-based bonuses. have are growing employ are considering are preparing are looking need offer/are offering Ring 020 7946 0008 for an information pack. Ring 020 7946 0008 for an information pack.

SkillsPresenting your company 3.3 Where is the head office? What does it sell? Who are its customers? Annual turnover? Annual net profits? Number of stores: in Spain? in other European cities? Strengths? Future plans? €16 million Clothes for men , woman 15 Fashion-conscious men and woman aged 20-35 14 (5 new stores next year) Can bring out new designs very quickly Designs sold at right price €260 million New store in New York next year

SkillsPresenting your company 3.3 D Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. Thanks very much for listening to my talk. Thanks for coming to my presentation. Outlining the presentation First, I’ll give you some basic information. Secondly, I’ll talk about our store in other countries. Next, I’ll talk about career opportunities. Last of all, I want to look at future plans. Introducing new information Here’s some basic information. Let me add a few figures. Let’s have a look at some statistics. What are our strengths?

Task You are directors of Valentino. Meet to discuss your investment plan. 1 Work in pairs. Decide how to spend the €1.5 million. Prepare a presen -tation of your investment plan, with reasons for your choices. 2 Meet as one group and present your ideas. 3 As one group, agree on a final investment plan.

Writing As a director of Valentino Chocolates, write a memo to your CEO out lining your investment plan, give reasons for your choices. Begin like the example.

Writing To: CEO From: Subject: Investment Plan In recent years Valentino has become one of Europe’s leading brands of chocolate. It is now ready to become a successful international business. The Board of Directors has agreed the following investment plan:…

College English Course for Overseas Undergraduates