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Newsbrands and online travel

Newsbrands and online travel. Newsbrands have considerable online reach. 27.1. 48 %. million. Newsbrands reach 27.1 million people across online, tablet and mobile. Source : comScore MMX Multi-Platform August 2013.

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Newsbrands and online travel

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  1. Newsbrands and online travel

  2. Newsbrands have considerable online reach 27.1 48% million Newsbrands reach 27.1 million people across online, tablet and mobile Source: comScore MMX Multi-Platform August 2013

  3. A significant number of internet users in the UK visit a travel site each month 60% = 26.6million readers Of UK internet users visited online travel sites in August Source: comScore MMX Cross Visiting August 2013

  4. Daily newspaper readers travel more... ...they are 19% more likely than the UK average to have taken three or more holidays in the last 12 months Holidays of 2+ days. Source: NRS PADD: Jul 2012-Jun 2013 + comScore Jun 2013

  5. People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2013 Q3 (April 2012 - March 2013) S02

  6. Online newsbrand readers are 30% more likely to visit travel sites than the average internet user Source: comScore GSMA Mobile Media Metrics, June 2013

  7. They also over index on the majority of airline websites Source: comScore MMX Cross Visiting August 2013

  8. Newsbrands influence travel decisions Research by the Daily Mail shows... 7 in 10 readers agreed that newspapers give them ideas about holidays 8 in 10 regularly read Travel Mail in the Daily mail 3 in 10 readers said that if they see a good deal advertised, they will book it 7 in 10 readers also said newspaper advertising is useful for information on deals or offers Source: Mail Connected Nov 2012

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